GOING NATURAL & WAYS TO INCREASE INTERACTIONS WITH CONSUMERS ON MOBILE
Adrian McDonald serves as the Director of Business Development & Strategy at Widespace. Prior to joining Widespace, Adrian was the Country Manager for Microsoft Advertising & Online in Sweden. While at Microsoft, he held various leadership positions in the UK and Europe and, notably, was responsible for overseeing the launch of the Microsoft Advertising Exchange in Western Europe. He also worked for Australian television broadcaster, Nine Network, and began his career in Sports & Event Marketing. Adrian currently serves as a Board Member with both the IAB Sweden and MMA UK.