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Digital Marketing Live! 2019 - Tim Hoefnagel - Automatsche Klantsegmentatie: DMP cases voor personalisatie van Advertising, Website & Email

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Tim Hoefnagel - Squeezely @ DML 2019

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Digital Marketing Live! 2019 - Tim Hoefnagel - Automatsche Klantsegmentatie: DMP cases voor personalisatie van Advertising, Website & Email

  1. 1. Automatische Klantsegmentatie DMP cases voor personalisatie van Advertising, Website & Email. Digital Marketing Live! 2019
  2. 2. Ecommerce Live 2019 Tim Hoefnagel Founding Partner tim@squeezely.tech “Is data eenvoudig toepasbaar in marketing?”
  3. 3. History of Advertising “Read books, get directions, send faxes, pay tools, buy stuff, watch movies, and attended meetings, all online.”
  4. 4. History of Advertising +50% traffic = mobile - 2017 Facebook Newsfeed ads - 2012 First promoted tweet - 2010 Youtube Interest based ads - 2009 Facebook demographic targeting - 2007 Facebook Launched - 2006 Google Analytics – 2005 Google Adwords – 2000 First AT&T Banner - 1994
  5. 5. Data Connectivity
  6. 6. Ecommerce Live 2019 RELEVANTIE KLANTERVARING RETURN ON RELATIONSHIP
  7. 7. Hoe werkt dat dan? Digital Marketing Live 2019
  8. 8. PERFORMANCE MARKETING EVENT 2018
  9. 9. Digital Marketing Live 2019 Centraal Klant ID
  10. 10. Automatische Klantsegmentatie Digital Marketing Live 2019
  11. 11. Ecommerce Live 2019 Orientation Comparison Decision Customers Digital Marketing Live 2019
  12. 12. Activatie & Content Engine Digital Marketing Live 2019
  13. 13. Automatische Segmentatie Advertising Website Personalization Email Personalization Content Personalisatie Engine Digital Marketing Live 2019
  14. 14. Dynamic Ads Website Personalization Email Personalization INCREASE CLICKS IMPROVE WEBSITE CONVERSION MAXIMIZE RETURNING CUSTOMERS Digital Marketing Live 2019
  15. 15. Making It Work Digital Marketing Live 2019
  16. 16. Ecommerce Live 2019 Beter bed Matrassen helper +77% conversie -60% Conversie
  17. 17. Ecommerce Live 2019
  18. 18. Ecommerce Live 2019
  19. 19. Ecommerce Live 2019 VVV Texel Verbeteren conversie in de oriëntatie fase! Orientation Comparison Decision Customers
  20. 20. Ecommerce Live 2019 Dynamic Advertising +67% CTR +68% Conversie
  21. 21. Ecommerce Live 2019 Homepage VVV Texel Gepersonaliseerde Homepage Website Personalisatie
  22. 22. Abandoned Website Journey 55% CTR +17% Boekingen
  23. 23. Orientation Comparison Decision Customers+115% Result!
  24. 24. Ecommerce Live 2019 DATA OWNERSHIP & CONNECTIVITY FOR MARKETING TEAMS PUTTING CUSTOMERS FIRST
  25. 25. Tim Hoefnagel - tim@squeezely.tech Data is eenvoudig toepasbaar in marketing!

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