© 2014 IBM Corporation
Digital Marketing Live!
Roundtable IBM
© 2014 IBM Corporation2
How to choose technology for an integrated
marketing approach?
© 2014 IBM Corporation3
What do you need? Now and in the future…
© 2014 IBM Corporation4
For your organisation, for your customers?
© 2014 IBM Corporation5
Based on IBM’s CMO- study
1.734 CMO’s
19 industries
64 countries
© 2014 IBM Corporation6
How well do you know your customer?
who are your customers, what moves them, how an through which ...
© 2014 IBM Corporation7
IBM CMO-study:
Biggest concern among CMO’s: ability to deal with data explosion– sort, relevance,
...
© 2014 IBM Corporation8
Growth of channels and devices?
digital-centric/always-on customer, 2nd
& 3rd
screens, responsive ...
© 2014 IBM Corporation9
IBM CMO-study:
new devices (smartphones, tablets, wearables) and applications demand
systems that ...
© 2014 IBM Corporation10
Added value of social media?
does it add value, customer service, ROI, insights, predictive analy...
© 2014 IBM Corporation11
IBM CMO-study:
Communication in the social media space is fundamentally different. Tools
and chan...
© 2014 IBM Corporation12
Key Take-aways
Deliver value to empowered customer
Capture value, measure results
Foster lasting ...
© 2014 IBM Corporation13
The future is now…
© 2014 IBM Corporation14
The future is now…
© 2014 IBM Corporation15
The future is now…
© 2014 IBM Corporation16
The future is now…
© 2014 IBM Corporation17
The future is now…
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Digital Marketing Live! 2014 - IBM - Niels Goossen - Robert-Jan Pannekoek - Round Table

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HOE KIES JE DE JUISTE TECHNOLOGIE VOOR EEN GEÏNTEGREERDE MARKETING AANPAK?

Tijdens deze Round Table sessie praten Niels Goossen en Robert-Jan Pannekoek je bij over de laatste technologische mogelijkheden voor een effectieve geïntegreerde marketing aanpak. Waar moet je op letten bij de keuze voor de juiste technologie? Ze horen graag jouw uitdagingen en adviseren je aan de hand van praktijkcases van het IBM Digital Experience Platform, waarbij klanten meetbare resultaten hebben gerealiseerd.

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Digital Marketing Live! 2014 - IBM - Niels Goossen - Robert-Jan Pannekoek - Round Table

  1. 1. © 2014 IBM Corporation Digital Marketing Live! Roundtable IBM
  2. 2. © 2014 IBM Corporation2 How to choose technology for an integrated marketing approach?
  3. 3. © 2014 IBM Corporation3 What do you need? Now and in the future…
  4. 4. © 2014 IBM Corporation4 For your organisation, for your customers?
  5. 5. © 2014 IBM Corporation5 Based on IBM’s CMO- study 1.734 CMO’s 19 industries 64 countries
  6. 6. © 2014 IBM Corporation6 How well do you know your customer? who are your customers, what moves them, how an through which channels do they interact with our brand and organization, how would they like to be served?
  7. 7. © 2014 IBM Corporation7 IBM CMO-study: Biggest concern among CMO’s: ability to deal with data explosion– sort, relevance, amount, speed. Use information efficiently and effectively
  8. 8. © 2014 IBM Corporation8 Growth of channels and devices? digital-centric/always-on customer, 2nd & 3rd screens, responsive & adaptive design, usage of apps, influence of social media
  9. 9. © 2014 IBM Corporation9 IBM CMO-study: new devices (smartphones, tablets, wearables) and applications demand systems that are agile and smart enough to deal with them.
  10. 10. © 2014 IBM Corporation10 Added value of social media? does it add value, customer service, ROI, insights, predictive analysis, customer journey, do you really want to manage it?
  11. 11. © 2014 IBM Corporation11 IBM CMO-study: Communication in the social media space is fundamentally different. Tools and channels demand a new approach. Impact on the customer journey – awareness, conversion, service, advocacy.
  12. 12. © 2014 IBM Corporation12 Key Take-aways Deliver value to empowered customer Capture value, measure results Foster lasting connections
  13. 13. © 2014 IBM Corporation13 The future is now…
  14. 14. © 2014 IBM Corporation14 The future is now…
  15. 15. © 2014 IBM Corporation15 The future is now…
  16. 16. © 2014 IBM Corporation16 The future is now…
  17. 17. © 2014 IBM Corporation17 The future is now…

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