CSN11-Gloria Perez-Deloitte

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CSN11-Gloria Perez-Deloitte

  1. 1. Case LinkedIn API<br />Gloria Perez<br />Deloitte<br />
  2. 2. Reconnectingwithour alumni<br />Usage of LinkedIn API at Deloitte<br />CSN conference, 10 February 2011<br />2<br />
  3. 3. Background<br />3<br /><ul><li>Refresh alumni program Deloitte
  4. 4. Old website with no interactionpossibilities
  5. 5. Old database that was notkept up to date anymoreby users
  6. 6. Too much information that alumni had tofill in whenregisteringfor the program
  7. 7. Many alumni already have a LinkedIn account -> howto get in touchwith these alumni? By setting up a LinkedIngroup? Or is thereanother way?</li></li></ul><li>LinkedIn API demo<br />4<br />
  8. 8. LinkedIn API demo (2)<br />5<br />
  9. 9. LinkedIn API demo (3)<br />6<br />All these fields are automaticallyfilled out with information fromyourLinkedIn profile<br />
  10. 10. LinkedIn API demo (4)<br />7<br />All these fields are automaticallyfilled out with information fromyourLinkedIn profile<br />Onlyfields alumni have tofill in themselves. Concerns specific Deloitte information thatcannotberetrievedfromtheirLinkedIn profile<br />
  11. 11. Benefits for alumni and Deloitte<br />8<br />Benefits for alumni<br /><ul><li>Notnecessarytofill out a complete form anymorewhenregisteringfor the program
  12. 12. No new user name or password necessary
  13. 13. Onlyoneplacewhere alumni have to keep their profile up to date (LinkedIn)
  14. 14. Easy torevokepermissionwhenone wants togive up his/ her membership</li></ul>Benefits for Deloitte<br /><ul><li>Data concerning alumnus is always up to date (data is automaticallysynchronisedwithLinkedIn profile when changes are made)
  15. 15. Easy tobuild a database in whichsegmentationscanbe made
  16. 16. Current Deloitte employees caneasilyfind out throughwhichpeoplethey are linkedto alumni bycheckingtheirLinkedIn profile</li></li></ul><li>Somefactsaround the Deloitte alumni program<br />9<br /><ul><li>Started on 1 October 2010, now 800 members of which 90% alumni
  17. 17. 75% of alumni use the LinkedIn API
  18. 18. 35% of alumni are working on management level and up
  19. 19. Average time spent on site is around 6 minutes
  20. 20. Averagebouncerate is 33%</li></li></ul><li>Questions?<br />10<br />Gloria Pérez Ramos<br />Senior consultant online marketing<br />Deloitte<br />http://nl.linkedin.com/in/gloriaperezramos<br />http://twitter.com/gloperez<br />
  21. 21. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.<br />Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 140 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 169,000 professionals are committed to becoming the standard of excellence.This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, Deloitte Global Services Limited, Deloitte Global Services Holdings Limited, the Deloitte Touche Tohmatsu Verein, any of  their member firms, or any of the foregoing’s affiliates (collectively the “Deloitte Network”) are, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your finances or your business. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.<br />
  22. 22. Vragen?<br />Gloria Perez<br />Deloitte<br />
  23. 23. OVER ONS<br />CSN Conference is hét jaarlijkse congres over social media in het bedrijfsleven dat sinds 2007 wordt georganiseerd door KREM en Emerce.<br />Op de hoogteblijven? @CSNConference<br />www.CSNConference.nl<br />SPONSORS<br />

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