We surveyed a representative online sample across several categories to understand their adoption of digital tools in shopping. The following topics were in focus in the 2012 wave:Macro shopping attitudes and behaviorsShifting path to purchase and touchpoints - Across traditional and digital environments - Before the store, in-store and post purchaseImpact of mobile on shopping landscape - Unique roles for smartphones and tabletsXtreme shoppers and their value obsessionVital implications for manufacturers & retailersUSABrazilChileMexicoNetherlandsBelgiumAustriaRussiaCzech RepublicBulgariaRomaniaChinaKoreaAustralia
Xtreme shoppers are consistently more active via smartphones
A software fit foSimple, single installation for multiple browsers. Transparent purpose (no spyware by the backdoor)ID per Household, optional Log In to cope with multiple users of the same computerAll content served is measured:URL, Referrer, Cookies, Mouse Clicks, Scroll Position, filtered Page Content, Advertisement (incl. Creatives, Landing Pages), within multi-tab browsersStreaming mediaReach is broken down into:Unique User (Authenticated by Login)Page ImpressionsVisitsAverage Duration of UsageData mining of historical datar purpose.
Conversion2013 - Laurent de Goof - GFK Panel Services