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Marjolein van Luyken Renate van den Hengel Start Smart Business 7 April 2011
How can Vodafone claim their thought leadership in Mobile Working & Smart Entrepreneurship in the market?  Start Smart Bus...
Start Smart Business 7 April 2011 FILES
Start Smart Business 7 April 2011 WORK   a part of your life
Start Smart Business 7 April 2011
Start Smart Business 7 April 2011 NIEUWE GENERATIE
Start Smart Business 7 April 2011 verbetering van productiveit, gemakkelijk te managen, eenvoudig in gebruik (ICT) BEHEERD...
Vodafone vertaalt deze trends...  Start Smart Business 7 April 2011 ... naar een geïntegreerde telecom- visie en strategie...
What is Smart Business <ul><li>Vodafone Smart Business is: </li></ul><ul><li>An ambitious program to claim Thought Leaders...
Working with the right parties Start Smart Business 7 April 2011 Smart Business Platform Presentation 7 April 2011 VF Smar...
Smart Overview  Start Smart Business 7 April 2011 Mentality Product Content Advertising  (online/ offline) Events  (online...
Journey on Smart Business Start Smart Business 7 April 2011 Smart Business Platform Presentation 7 April 2011 Landing on t...
Smart Overview  Start Smart Business 7 April 2011 Mentality Product Content Advertising  (online/ offline) Events  (online...
Why online platform? Start Smart Business 7 April 2011 Inform  Inspire  Interaction  Integrate Smart Business
Start Smart Business 7 April 2011
Start Smart Business 7 April 2011
Start Smart Business 7 April 2011
Start Smart Business 7 April 2011
Smart Overview  Start Smart Business 7 April 2011 Mentality Product Content Advertising  (online/ offline) Events  (online...
Start Smart Business 7 April 2011
Start Smart Business 7 April 2011
Start Smart Business 7 April 2011
Smart Overview  Start Smart Business 7 April 2011 Mentality Product Content Advertising  (online/ offline) Events  (online...
Start Smart Business 7 April 2011 Advertisements Advertorials
Start Smart Business 7 April 2011 Display
Start Smart Business 7 April 2011 SEA SEO
Smart Overview summary  Start Smart Business 7 April 2011 Mentality Product Content Advertising  (online/ offline) Events ...
Learnings <ul><li>Online (and mobile) requirements in scope </li></ul><ul><li>From sending product information to online p...
Results & next steps <ul><li>First results </li></ul><ul><li>Average amount of visitors a day: 1000 </li></ul><ul><li>Time...
Thank you Go and get inspired on  www.startsmartbusiness.nl  and get engaged in the dialogue on our Smart Business LinkedI...
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B2B Online - Marjolein van Luyken & Renate van den Hengel - Vodafone

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B2B Online - Marjolein van Luyken & Renate van den Hengel - Vodafone

  1. 1. Marjolein van Luyken Renate van den Hengel Start Smart Business 7 April 2011
  2. 2. How can Vodafone claim their thought leadership in Mobile Working & Smart Entrepreneurship in the market? Start Smart Business 7 April 2011
  3. 3. Start Smart Business 7 April 2011 FILES
  4. 4. Start Smart Business 7 April 2011 WORK a part of your life
  5. 5. Start Smart Business 7 April 2011
  6. 6. Start Smart Business 7 April 2011 NIEUWE GENERATIE
  7. 7. Start Smart Business 7 April 2011 verbetering van productiveit, gemakkelijk te managen, eenvoudig in gebruik (ICT) BEHEERDERS HEBBEN BEHOEFE AAN GEINTEGREERDE OPLOSSINGEN
  8. 8. Vodafone vertaalt deze trends... Start Smart Business 7 April 2011 ... naar een geïntegreerde telecom- visie en strategie voor eindgebruikers, ICT managers en beslissers... ...“Vodafone Smart Business”
  9. 9. What is Smart Business <ul><li>Vodafone Smart Business is: </li></ul><ul><li>An ambitious program to claim Thought Leadership in NL </li></ul><ul><li>A platform for Enterprise Brand Building </li></ul><ul><li>A Communications base to engage with Large and Corporate enterprises in an innovative way </li></ul><ul><li>A (secondarily) Lead Generation tool </li></ul><ul><li>A program that makes visible the forward thinking vision of Vodafone </li></ul>Start Smart Business 7 April 2011 Building the Vodafone NL Enterprise Brand
  10. 10. Working with the right parties Start Smart Business 7 April 2011 Smart Business Platform Presentation 7 April 2011 VF Smart Business creative team THEY and Achtung! Strategy and Creative Direction ATL – Offline creation Boomerang Editorial Marketing Content Creation Media Partner link Born05 Online Platform Development PostPanic Audiovisual content
  11. 11. Smart Overview Start Smart Business 7 April 2011 Mentality Product Content Advertising (online/ offline) Events (online/ offline) Partnerships (online/ offline) Smart Business Platform (online) www.vodafone.nl LinkedIn Twitter You Tube 6 topics Menselijk Duurzaam Samen Veilig Efficient Motiverend
  12. 12. Journey on Smart Business Start Smart Business 7 April 2011 Smart Business Platform Presentation 7 April 2011 Landing on the platform to conversion
  13. 13. Smart Overview Start Smart Business 7 April 2011 Mentality Product Content Advertising (online/ offline) Events (online/ offline) Partnerships (online/ offline) Smart Business Platform (online) www.vodafone.nl LinkedIn Twitter You Tube
  14. 14. Why online platform? Start Smart Business 7 April 2011 Inform Inspire Interaction Integrate Smart Business
  15. 15. Start Smart Business 7 April 2011
  16. 16. Start Smart Business 7 April 2011
  17. 17. Start Smart Business 7 April 2011
  18. 18. Start Smart Business 7 April 2011
  19. 19. Smart Overview Start Smart Business 7 April 2011 Mentality Product Content Advertising (online/ offline) Events (online/ offline) Partnerships (online/ offline) Smart Business Platform (online) www.vodafone.nl LinkedIn Twitter You Tube
  20. 20. Start Smart Business 7 April 2011
  21. 21. Start Smart Business 7 April 2011
  22. 22. Start Smart Business 7 April 2011
  23. 23. Smart Overview Start Smart Business 7 April 2011 Mentality Product Content Advertising (online/ offline) Events (online/ offline) Partnerships (online/ offline) Smart Business Platform (online) www.vodafone.nl LinkedIn Twitter You Tube 6 topics Menselijk Duurzaam Samen Veilig Efficient Motiverend
  24. 24. Start Smart Business 7 April 2011 Advertisements Advertorials
  25. 25. Start Smart Business 7 April 2011 Display
  26. 26. Start Smart Business 7 April 2011 SEA SEO
  27. 27. Smart Overview summary Start Smart Business 7 April 2011 Mentality Product Content Advertising (online/ offline) Events (online/ offline) Partnerships (online/ offline) Smart Business Platform (online) www.vodafone.nl LinkedIn Twitter You Tube
  28. 28. Learnings <ul><li>Online (and mobile) requirements in scope </li></ul><ul><li>From sending product information to online publishing </li></ul><ul><li>Being up-to-date is key </li></ul><ul><li>Social media needs time, recourses and commitment in the organization </li></ul><ul><li>Sea: what are the right keywords </li></ul><ul><li>Lead generation optimization </li></ul><ul><li>From ‘what’ to ‘how’ </li></ul>Start Smart Business 7 April 2011
  29. 29. Results & next steps <ul><li>First results </li></ul><ul><li>Average amount of visitors a day: 1000 </li></ul><ul><li>Time spent: 5.39 minutes </li></ul><ul><li>600+ members on LinkedIn </li></ul><ul><li>240 followers on Twitter </li></ul><ul><li>Next steps </li></ul><ul><li>Grow and optimize website </li></ul><ul><ul><li>Repeat visits </li></ul></ul><ul><ul><li>Usability testing </li></ul></ul><ul><ul><li>Enlarge dialogue </li></ul></ul><ul><li>Measure brand effect </li></ul>Start Smart Business 7 April 2011
  30. 30. Thank you Go and get inspired on www.startsmartbusiness.nl and get engaged in the dialogue on our Smart Business LinkedIn Group Start Smart Business 7 April 2011

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