6. the cloakroom e fashion may 2014

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  • Map unit economics
    Understand CAC / CPO
    Contribution Margins 1-3
    Calculate and Adapt CLTV
  • 6. the cloakroom e fashion may 2014

    1. 1. THE CLOAKROOM ASBJØRN JØRGENSEN
    2. 2. LESSON 1: START SELLING FROM DAY 1
    3. 3. LESSON 2: BUILD A SUSTAINABLE ACQUISITION CHANNEL
    4. 4. LESSON 3: STAY CLOSE TO CUSTOMERS
    5. 5. LESSON 4: CELEBRATE EARLY SUCCESS
    6. 6. LESSON 5: HIRE FOR DRIVE
    7. 7. LESSON 6: GET ANGEL INVESTORS WHO CAN ACTIVELY HELP IN YEAR 1
    8. 8. LESSON 7: TREASURE YOUR AMBASSADORS
    9. 9. LESSON 8: GO INTERNATIONAL EARLY
    10. 10. LESSON 9: ALWAYS EVOLVE YOUR OPERATIONAL MODEL
    11. 11. LESSON 10: SCALE THE PROCESSES THAT WORK
    12. 12. LESSON 11: ACTIVELY COMMUNICATE YOUR CORE PRINCIPLES
    13. 13. LESSON 12: CONSTANTLY REMAIN VISIBLE
    14. 14. MOST IMPORTANT LESSON: NEVER MISS A CLOAKROOM PARTY!!!!!

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