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Présentation wait marketingsmg

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Wait Marketing par Starcom Mediavest Group

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • ACCESS that WEBSITE Over for All Ebooks (Unlimited) ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... DOWNLOAD FULL EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M }
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Présentation wait marketingsmg

  1. 1. WAIT
 MARKETING #WAITMARKETINGSMG
  2. 2. HUMAN EXPERIENCE STRATEGISTS #WAITMARKETINGSMG INDIVIDUS MARQUES DÉMARCHE D’ACCOMPAGNEMENT
  3. 3. PLUS LE TEMPS D’ATTENDRE ! #WAITMARKETINGSMG
  4. 4. #WAITMARKETINGSMG DÉCRYPTER L’ATTENTE
  5. 5. GAGNER DU TEMPS
 UN IMPÉRATIF SOCIÉTAL CENTRAL #WAITMARKETINGSMG
  6. 6. GAGNER DU TEMPS
 UN IMPÉRATIF SOCIÉTAL CENTRAL #WAITMARKETINGSMG ENVOYER COMMUNIQUER PAYER VOYAGER SÉDUIRE
  7. 7. LE CONSOMMATEUR REVENDIQUE
 L’INSTANTANÉITÉ COMME UN DÛ #WAITMARKETINGSMG 70% DES FRANÇAIS NE VEULENT 
 PAS ATTENDRE PLUS DE 4H 
 UNE RÉPONSE D’UNE MARQUE 
 SUR FACEBOOK 9 FRANÇAIS SUR 10 
 RÉCLAMENT DES TEMPS D’ATTENTE 
 MOINS LONGS EN MAGASIN Source : Wincor Nixdorf 2014
  8. 8. LE TEMPS EST AFFAIRE DE PERCEPTIONS
 TOUT COMME L’ATTENTE #WAITMARKETINGSMG # CARACTÈRE OBLIGATOIRE DE L’ATTENTE # CONDITIONS DE L’ATTENTE # VALEUR DE LA FINALITÉ # INCERTITUDE AUTOUR DE L’ATTENTE # CONDITIONS PERSONNELLES SMG TM
  9. 9. VALEUR DE LA FINALITÉ
 VS. TEMPS ET CONDITIONS D’ATTENTE #WAITMARKETINGSMG 13 SEC. 20 MIN. 1H30 1 AN ATTENTE 
 ACCEPTÉE ATTENTE 
 TOLÉRÉE ATTENTE 
 REJETÉE
  10. 10. L’ATTENTE PEUT ÊTRE 
 JOUÉE INTELLIGEMMENT #WAITMARKETINGSMG &
  11. 11. L’ATTENTE PEUT ÊTRE UN CATALYSEUR DE PLAISIR #WAITMARKETINGSMG
  12. 12. L’ATTENTE PEUT ÊTRE UN BOOSTER D’EGO #WAITMARKETINGSMG
  13. 13. FAIRE DES TEMPS MORTS DES MOMENTS DE CONNEXION #WAITMARKETINGSMG EN SITUATION D’ATTENTE, 
 LES CONSOMMATEURS PRÉSENTENT 
 UNE CAPACITÉ DE MÉMORISATION DE PLUS DE 50% 
 
 CONTRE MOINS DE 15% EN MOYENNE
 EN SITUATION NORMALE 50% 1 Source : Wait Marketing - Diana Derval
  14. 14. #WAITMARKETINGSMG LES 
 MARQUES
 ET 
 L’ATTENTE
  15. 15. LES MARQUES SE POSITIONNENT SUR L’EXPÉRIENCE DE L’ATTENTE #WAITMARKETINGSMG RÉDUITE TRANSFORMÉE OCCUPÉE VALORISÉE
  16. 16. EXPÉRIENCE DE L’ATTENTE RÉDUITE #WAITMARKETINGSMG
  17. 17. STARBUCKS EXPRESS STORE ATTENTE RÉDUITE #WAITMARKETINGSMG
  18. 18. FRUNK ATTENTE RÉDUITE #WAITMARKETINGSMG
  19. 19. EXPÉRIENCE DE L’ATTENTE TRANSFORMÉE #WAITMARKETINGSMG
  20. 20. HOUSTON AIRPORT ATTENTE TRANSFORMÉE #WAITMARKETINGSMG
  21. 21. CARREFOUR ATTENTE TRANSFORMÉE #WAITMARKETINGSMG
  22. 22. EXPÉRIENCE DE L’ATTENTE OCCUPÉE #WAITMARKETINGSMG
  23. 23. DURACELL ATTENTE OCCUPÉE #WAITMARKETINGSMG
  24. 24. STOCKHOLM TAXI ATTENTE OCCUPÉE #WAITMARKETINGSMG
  25. 25. EXPÉRIENCE DE L’ATTENTE VALORISÉE #WAITMARKETINGSMG
  26. 26. ADIDAS ATTENTE VALORISÉE #WAITMARKETINGSMG
  27. 27. LE PETIT CHEF ATTENTE VALORISÉE #WAITMARKETINGSMG
  28. 28. #WAITMARKETINGSMG LES OUTILS
 DU WAIT
 MARKETING
  29. 29. DIFFÉRENTS OUTILS POUR JOUER SUR L’ATTENTE #WAITMARKETINGSMG
  30. 30. DIFFÉRENTS OUTILS POUR JOUER SUR L’ATTENTE #WAITMARKETINGSMG FREE! WAIT MARKETING 2 4 8 14 36 56 57 133 140 N14 N36 N57
  31. 31. LA DATA AU CŒUR DES SOLUTIONS #WAITMARKETINGSMG Bouchon à 30m Changement d’itinéraire
  32. 32. SANS PLUS
 ATTENDRE… #WAITMARKETINGSMG COMPRENDRE TRANSFORMATION IMAGINATION
  33. 33. MERCI ! #WAITMARKETINGSMG #WAITMARKETINGSMG

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