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À chaque couleur 
sa personnalité 
vue par Jean-Gabriel Causse dans 
L’Étonnant Pouvoir des couleurs (éd. 
du Palio)
VERT 
Ni chaud ni froid, le vert est 
la couleur du calme et de 
l’équilibre, antistress ! Il 
évoque la nature dans ce 
q...
BLEU 
Couleur préférée de tous, 
sur les cinq continents, le 
bleu booste la créativité et 
engendre l’harmonie. 
Associé ...
Le violet inspire le respect 
et impressionne le client. 
Porteur de mystère, il est 
utilisé dans les parfums. 
Attention...
JAUNE 
Couleur la moins appréciée 
et pourtant, tonique et 
chaude, elle est moins 
excitante que le rouge. Le 
jaune est ...
NOIR 
Couleur du deuil en 
Occident, le noir impose le 
respect. Sur une petite 
voiture ou une petite robe, il 
fait chic...
ROUGE 
La plus puissante des 
couleurs, chaude, 
énergisante, est parfaite 
pour déclencher un achat 
d’impulsion. Attenti...
BLANC 
Symbole de pureté, de 
propreté, le blanc est parfait 
pour les produits liés à 
l’hygiène. En packaging, il 
peut ...
ROSE 
Couleur douce et tendre par 
excellence, le rose est 
parfait pour les produits 
associés à la petite enfance, 
mais...
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L'étonnant pouvoir des couleurs

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À chaque couleur sa personnalité, vue par Jean-Gabriel Causse dans L'Étonnant Pouvoir des couleurs (éd. du Palio)

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L'étonnant pouvoir des couleurs

  1. 1. À chaque couleur sa personnalité vue par Jean-Gabriel Causse dans L’Étonnant Pouvoir des couleurs (éd. du Palio)
  2. 2. VERT Ni chaud ni froid, le vert est la couleur du calme et de l’équilibre, antistress ! Il évoque la nature dans ce qu’elle a de plus sain et inspire la confiance.
  3. 3. BLEU Couleur préférée de tous, sur les cinq continents, le bleu booste la créativité et engendre l’harmonie. Associé au froid, il est aussi la couleur du « light », parce que naturellement présent dans aucun aliment.
  4. 4. Le violet inspire le respect et impressionne le client. Porteur de mystère, il est utilisé dans les parfums. Attention, car en Asie, il peut faire peur et limiter les achats. VIOLET
  5. 5. JAUNE Couleur la moins appréciée et pourtant, tonique et chaude, elle est moins excitante que le rouge. Le jaune est complémentaire au violet. Associé au noir, il constitue le plus fort contraste qui soit.
  6. 6. NOIR Couleur du deuil en Occident, le noir impose le respect. Sur une petite voiture ou une petite robe, il fait chic et élégant. En packaging, il donne l’impression de côtoyer l’univers du luxe.
  7. 7. ROUGE La plus puissante des couleurs, chaude, énergisante, est parfaite pour déclencher un achat d’impulsion. Attention, si le rouge ressort parfaitement en linéaire, il n’est pas associé au haut de gamme.
  8. 8. BLANC Symbole de pureté, de propreté, le blanc est parfait pour les produits liés à l’hygiène. En packaging, il peut être considéré comme aussi luxueux que le noir.
  9. 9. ROSE Couleur douce et tendre par excellence, le rose est parfait pour les produits associés à la petite enfance, mais à utiliser avec précaution, sous peine de « faire fille ».

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