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How Scripted Uses Scripted to Outsource Written Content

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As marketers, we want to focus on reaching the right audience, promoting our content, and building partnerships. Managing a team of writers can be time consuming and writing consistent content can very time consuming for a small team. In this webinar, we'll dive into detail on how we plan, order, edit, and publish our content.

Watch this webinar here: http://cc.readytalk.com/play?id=9btnj0

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How Scripted Uses Scripted to Outsource Written Content

  1. 1. How Scripted Uses How we scale our own content initiatives with a small team The new way to create original content
  2. 2. Who We Are Eric MacColl Marketing Director eric@scripted.com Nicole Karlis Content Strategist nicole@scripted.com The new way to create original content
  3. 3. What We’re Covering 1. Setting goals for your content marketing. 2. Determining what content to outsource. 3. Order high-quality content through the Scripted dashboard and the WordPress plugin. The new way to create original content
  4. 4. WHY YOU’RE HERE! Writing is hard. You don’t have time. You don’t have the resources. The new way to create original content
  5. 5. You Want to Succeed Drive more leads and sales Educate customers Create thought leadership Offer valuable content The new way to create original content
  6. 6. What Are Your Content Goals? The new way to create original content
  7. 7. Knowing What to Write Awareness Validate Close The new way to create original content
  8. 8. Develop Topics + Themes November: Audience Development December: Content Planning January: Content & Sales The new way to create original content
  9. 9. Timeline Editorial calendar meeting/brainstorm Order Content on Scripted 3 weeks The new way to create original content Edit, add images, links, formatting Publish articles!
  10. 10. Outsourcing Content The new way to create original content
  11. 11. The Pyramid of Written Content Thought Leadership Long-Form Trends/Newsworthy Evergreen The new way to create original content Ideas, research, and theme must come from internal team, CEO, founders. Expand/Edit piece can be outsourced. White Papers and ebooks can be outsourced, but require more outlines and structure from brands. Responding to news is essential. Outsource for latest trends; day-of responses need quicker turnaround. Most content can be written and researched by outsourced writers.
  12. 12. How to Use Scripted Dashboard Let’s take a tour! The new way to create original content
  13. 13. Results from Using Scripted The new way to create original content
  14. 14. Build Our Distribution The new way to create original content
  15. 15. Build Our Distribution The new way to create original content
  16. 16. Interview Thought Leaders The new way to create original content
  17. 17. Grow Your Subscribers 35% growth per month The new way to create original content
  18. 18. Better SEO + Indexing The new way to create original content
  19. 19. Better SEO + Indexing The new way to create original content
  20. 20. Summary/Conclusion! 1. It saves us time. 2. It helps us focus on higher-level goals. 3. It allows us to focus more on promoting content. Using Scripted is an essential tool to our content program. The new way to create original content
  21. 21. Contact Eric MacColl eric@scripted.com Nicole Karlis nicole@scripted.com @getscripted The new way to create original content

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