The Carbon Conversation, February 2010: Joanna Yarrow

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On 2nd February 2010, a group of individuals united by a mutual interest in the environment met to talk about corporate carbon. The event was hosted at The Duke of Cambridge – an organic pub accredited by the Soil Association and powered by solar and wind energy – and featured a series of 5 minute (Ignite-style) presentations.

This presentation on Making Sustainability Personal was given by Joanna Yarrow, founder of Beyond Green.

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The Carbon Conversation, February 2010: Joanna Yarrow

  1. 1. Making Sustainability Personal<br />A personal journey to a sustainable lifestyle<br />Joanna Yarrow<br />joanna@beyondgreen.co.uk<br />
  2. 2. “Every problem that concerns us as conservationists always leads to the question ofhow we live”<br />Wendell Berry<br />
  3. 3. Designing environments, buildings, places, organisations, products & services which make it easier & more attractive to live sustainably<br />
  4. 4. Personal experience and an emotional connection<br />
  5. 5. Recognising other people’s perspectives<br />
  6. 6. The power of physical transformation<br />
  7. 7. Hands-on experience<br />
  8. 8. No longer academic, dry or distant<br />Relates to things we care about anyway<br />Accessible<br />Exciting<br />Aspirational<br />Personal<br />The upside of down<br />
  9. 9. Beyond Green: Where we live<br />
  10. 10. Beyond Green: How we live<br />UK cyclists are 10 times more likely to be killed than Danish cyclists<br />
  11. 11. “Tell me, I forget<br />Show me, I remember<br />Involve me, I understand”<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. Tangible actions with tangible benefits <br />
  17. 17. Diets don’t work…<br />
  18. 18. Outrageous wasters pic<br />Personalised portfolios of lifestyle changes<br />
  19. 19. If you think you’re too small to make a difference you’ve obviously never been to bed with a mosquito…<br />

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