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Museums have great stories to tell and knowledge to share, and more and more people are turning to YouTube to learn through video. Here are some tips to make your videos and channel approachable and discoverable to a general museum audience, based on research conducted on 35 art museum YouTube Channels and examples from the wider YouTube educational community.
As seen at MW2015 (plus videos to watch!)
To read full paper, go to: http://mw2015.museumsandtheweb.com/paper/art-museums-and-youtube-current-practice-and-potential-strategy/
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