Social Media at Clinical Professionals
What Is Covered? <ul><ul><li>Who are Clinical Professionals? </li></ul></ul><ul><ul><li>Why do we use social media? </li><...
Who Are Clinical Professionals? <ul><ul><li>One of Europe’s leading pharmaceutical research and development staffing compa...
What Makes Us Different?
Why Are We Using Social Media? <ul><ul><li>Advertise new job vacancies online </li></ul></ul><ul><ul><li>Increase brand aw...
What Are The Main Social Media Sites To Use? Social Networking
How Do You Create A Positive Brand Image? <ul><ul><li>Listen to your customers! </li></ul></ul><ul><ul><li>Regularly updat...
How Do You Respond To Negative Comments? <ul><ul><li>Show that you care about their experience </li></ul></ul><ul><ul><li>...
What About Posting Job Adverts Online? When posting jobs online, use specialist job boards to target your job adverts. Sit...
Contact Us <ul><li>The contents of this document may not be disclosed directly or indirectly </li></ul><ul><li>to any 3rd ...
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Social Media at Clinical Professionals

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Advice on how to improve your social media campaign.

- Who are Clinical Professionals?
- Why do we use social media?
- What are the main social media sites?
- How do you create a positive brand image online?
- How do you respond to negative comments?
- What about posting job adverts?
- Contact Clinical Professionals

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Social Media at Clinical Professionals

  1. 1. Social Media at Clinical Professionals
  2. 2. What Is Covered? <ul><ul><li>Who are Clinical Professionals? </li></ul></ul><ul><ul><li>Why do we use social media? </li></ul></ul><ul><ul><li>What are the main social media sites? </li></ul></ul><ul><ul><li>How do you create a positive brand image online? </li></ul></ul><ul><ul><li>How do you respond to negative comments? </li></ul></ul><ul><ul><li>What about posting job adverts? </li></ul></ul><ul><ul><li>Contact Clinical Professionals </li></ul></ul>
  3. 3. Who Are Clinical Professionals? <ul><ul><li>One of Europe’s leading pharmaceutical research and development staffing companies </li></ul></ul><ul><ul><li>Clinical Professionals are specialists, dedicated to sourcing staff for the Biotechnology, Pharmaceutical, Devices and CRO industries throughout Europe </li></ul></ul><ul><ul><li>Our client portfolio includes global leaders in clinical research and pharmaceutical development </li></ul></ul>
  4. 4. What Makes Us Different?
  5. 5. Why Are We Using Social Media? <ul><ul><li>Advertise new job vacancies online </li></ul></ul><ul><ul><li>Increase brand awareness of Clinical Professionals </li></ul></ul><ul><ul><li>Engage with existing and potential new customers </li></ul></ul><ul><ul><li>Stay ahead of the competition </li></ul></ul>
  6. 6. What Are The Main Social Media Sites To Use? Social Networking
  7. 7. How Do You Create A Positive Brand Image? <ul><ul><li>Listen to your customers! </li></ul></ul><ul><ul><li>Regularly update with relevant, informative posts </li></ul></ul><ul><ul><li>Engage with customers and potential customers </li></ul></ul><ul><ul><ul><li>Show that you value customers’ comments </li></ul></ul></ul><ul><ul><ul><li>Including negative posts! </li></ul></ul></ul><ul><ul><li>Remove unwanted spam on social media sites </li></ul></ul>
  8. 8. How Do You Respond To Negative Comments? <ul><ul><li>Show that you care about their experience </li></ul></ul><ul><ul><li>Don’t be patronising! </li></ul></ul><ul><ul><li>Keep them informed of what you are doing to resolve their issue </li></ul></ul><ul><ul><li>If these customers have their issues solved without any further problems, they are more likely to use your company in the future </li></ul></ul>
  9. 9. What About Posting Job Adverts Online? When posting jobs online, use specialist job boards to target your job adverts. Sites we use include: EMedCareers, Pharmiweb, Jobs4dd, Access Scientist, New Scientist and our own Website
  10. 10. Contact Us <ul><li>The contents of this document may not be disclosed directly or indirectly </li></ul><ul><li>to any 3rd party without the prior written consent of clinical professionals ltd </li></ul>Company Registration 5544216 VAT Registration 863106145 Registered in England & Wales +44 (0)118 959 4990 UK +44 (0)207 822 1710 EU www.clinicalprofessionals.co.uk www.clinicalprofessionals.eu +44 (0)118 952 2799 UK +44 (0)207 822 1719 EU www.onlymedics.com

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