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THE MARKET:
AN UGLY PICTURE
THE CURRENT
STATE
1.2 BILLION
1.2 BILLION
50% YOY GROWTH
1.2 BILLION
50% YOY GROWTH
$ PRICE VS. FUNCTIONS
THE “SHUTTER”
SITUATION
THE ENEMY
“I’ve discovered that the iPhone 5S is
a very capable camera…Best of all it
shoots square pictures natively, a real
plus f...
THE FOCUS
DIGITAL CREATORS
Artsy Angela
Timeless TammyPopular Paul
THE TARGET
ARSTY ANGELA
to brand the camera
to drive a desire
to create a community for digital creators
THE MISSION
DO YOUR MOMENT JUSTICE
Zoom In#ZoomIN
ZoomIN.Canon.com
Reviews on Submissions
Photography Tips
Featured Competitions
Community - Pros & Amateurs Alike
THANK YOU
Point of View Study
Point of View Study
Point of View Study
Point of View Study
Point of View Study
Point of View Study
Point of View Study
Point of View Study
Point of View Study
Point of View Study
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Point of View Study

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This group project for an Account Planning course allowed our group to investigate a Top 100 brand and pitch an idea targeted to its C-Suite Level. We focused on building a solid strategy and displaying it in an appropriate and intriguing way.

Published in: Marketing
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Point of View Study

  1. 1. THE MARKET: AN UGLY PICTURE
  2. 2. THE CURRENT STATE
  3. 3. 1.2 BILLION
  4. 4. 1.2 BILLION 50% YOY GROWTH
  5. 5. 1.2 BILLION 50% YOY GROWTH $ PRICE VS. FUNCTIONS
  6. 6. THE “SHUTTER” SITUATION
  7. 7. THE ENEMY
  8. 8. “I’ve discovered that the iPhone 5S is a very capable camera…Best of all it shoots square pictures natively, a real plus for me since I wanted to shoot for Instagram posting.” -National Geographic Photojournalist
  9. 9. THE FOCUS
  10. 10. DIGITAL CREATORS Artsy Angela Timeless TammyPopular Paul
  11. 11. THE TARGET ARSTY ANGELA
  12. 12. to brand the camera to drive a desire to create a community for digital creators THE MISSION
  13. 13. DO YOUR MOMENT JUSTICE
  14. 14. Zoom In#ZoomIN
  15. 15. ZoomIN.Canon.com
  16. 16. Reviews on Submissions Photography Tips Featured Competitions Community - Pros & Amateurs Alike
  17. 17. THANK YOU

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