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Where are California’s Green Jobs? Four Simple Recommendations         any state can implement    to Create Full Employmen...
Letter to a fictional governor  • 70 recommendations for    state policy  • Job creation  Previous Book  • Creating new pr...
Four Recommendations             Job Creation• All create sustainable jobs  – Don’t require ongoing subsidies  – Involve n...
RecommendationA-                 #1     Grade Every Building in the State                 A+ to D-      Based on Energy Co...
Unexpected Question             in a Radio InterviewIf the President called you today andasked for your advice:“Elton, how...
I answered:“Publish every utility bill in America on the  Internet.“Grade every building A to F.“Post the grades on the fr...
I forgot to start with:“Mr. President.”                          The White House                            never called.
My Answer was Criticized• Email feedback:  – I don’t want my home’s utility bill public.                 C-
Refine the Thought• Don’t disclose utility bills• Disclose the grades   – Homeowners can opt out
Thought ExperimentWhat would happen• Graded every building in California A+ to D-• Posted grades on front door and Interne...
Grade and Disclose                  D→BLots of upgrading:•   HVAC               • Create blue and white•   Windows        ...
Increased investment      Unemployment Would Go Down                                    Many counties would benefit:      ...
Sherwin’s LawA-         “When performance is graded           performance improves.          When grades are published,   ...
Analyzed 17Building Rating Systems         Around the World    European Unions Energy Performance Certificates            ...
Which Will Motivate the Most   Effective Investment?   Which Would Create the Most Jobs?
Everyone Wants a Report Card         When I spread all the different ratings on a table and ask,         “Which system do ...
Grades Motivate                       J   F   M     A   M    J    Change                   Total                   Energy ...
Recommendation #1    Grade Every Building in the State   Publish the Grades on the Internet         • One year of grace   ...
Send Window Stickers to the          Best Buildings• Window stickers are optional   A-                                    ...
Reduce the Use of Fossil Fuels and Electricity          Creates a Lot of Jobs
Shift Away from Fossil Fuels and Electricity  Create 3 to 10 Times as Many Jobs
Accelerate the Pace of Energy Efficiency:          Over One Million Jobs            Just in California•   HVAC mechanics a...
Assembly Bill 1103             Assembly Bill 758• Signed into law• Not yet implemented• Require benchmarking of buildings ...
Assembly Bill 1103               Assembly Bill 758• Important legislation• Could be an engine of job growth  – Added month...
San Francisco’s Groundbreaking Law                    Create Jobs                 Reduce Utility Bills                    ...
Remember Only                                                     1 Main St. D-                   One Thing:              ...
D buildings consume about 60% of building energy    Objective: Move 80% of the Dbuildings to a passing grade by 2020.     ...
If This Doesn’t Create         a Labor Shortage,The Next Recommendation Might.
Recommendation             #2       Require Smart Lightingin All Commercial and Government             Buildings          ...
World’s Leader in         Smart Lighting Controls• Fremont, California  – Lumenergi*• Reduce office lighting by 50% to 80%...
What Percent of California          Office BuildingsAutomatically Dim their Lights When the Sun is Streaming Through the  ...
I have never seen a lighting upgrade in California that did not pay for itself in          reduced utility bills.
Smart Lighting Requirement• All non-residential buildings  – Dim lights when rooms are sunlit     • Each fixture separatel...
Summarize    First Two Recommendations#1 Motivate with grades               B+  – Grade monthly  – Disclose annually#2 Ins...
Recommendation #3            Pop QuizWhat Consumes Half the Electricity in           America?                       Clue: ...
Electric Motors Consume      About 50% of Electricity in U.S.•   Fans•   Pumps•   Compressors•   Air Conditioners         ...
Potential Electricity Savings for           California Industries• Four of top five are  motors• Pay for themselves  in re...
Electric Bill Can Be    10 to 20 times Cost of the Motor• Like a car using  $500,000 in  gasoline
True in residential as well                      The Best Pool Pumps   • Use 75% less energy     than the typical pool    ...
Recommendation       #3Require Smart Motors    Everywhere              Smart motor              • Variable speed          ...
50% to 80% Savings Potential •   Fans, furnaces, and air handlers •   Pumps •   Air Conditioners •   Motors and compressors
Why?• Fans and pumps need to run on high  during startup• Usually only need 10% to 50% to maintain  flow   – Most motors d...
Unbelievable Waste of   America’s WealthAlmost half of America’s electricity        is used by motors      stuck on high s...
Recommendation #3      Require Smart MotorsVariable speed• Minimum 85% reduction*Microprocessor controls• Automatically sl...
You might be thinking:    Lights, Pumps, Fans, Grades:    But Where Are The Jobs?
Shift Away from Fossil Fuels and Electricity              Creates Jobs
Trifecta of                  Job Creation1. Hire contractors  •   Creates jobs2. They spend their salaries  •   Creates mo...
The More Efficient the Retrofit    The bigger the savings  The more jobs created        Efficiency matters        Target i...
The Most Efficient Lights        and Motors    Create the Most Jobs              Corollary“A” buildings create more jobs t...
A Race to the Top,A Race to Excellence,Creates the Most Jobs   Building Grades    Create a Race                        A-
How to Pay for Lights, Fans, Motors      and Other Upgrades?(that building owners are installing in a race to improve thei...
Recommendation         #4Energy Savings Accounts                Universal On-bill                Financing                ...
San Diego Gas & ElectricLeader in On-bill Financing     Funds efficiency upgrades With zero interest financing on the     ...
Energy Savings AccountsTwo Pieces  1. Borrow from the utility     •   Pay back in monthly utility bill  2. Poor performing...
SummarizeSherwin Job Program
Benefits• Create sustainable jobs  – Don’t require ongoing subsidies  – Involve no new taxes• Reduce structural unemployme...
Sherwin Job PlanFour Recommendations#1 Motivate with Grades       B+  – Grade monthly  – Disclose annually#2 and #3 Requir...
Most Highly Skilled Green Workforcein the World#1 Motivate with Grades  – Grade monthly  – Disclose annually#2 and #3 Requ...
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Creating Green Jobs - The Sherwin Plan

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Keynote presentation at the 2011 Green California Summit, titled: Where are California’s Green Jobs? Four Simple Recommendations to Create Full Employment.

#1 Recommendation: All buildings should be graded A+ to D- based on their energy consumption. Sample report card is on slide 26. Grades would be publically disclosed each year. This would create a shortage of workers in various trades. Private homeowners could opt out of program. Building owners would have a year of grace before they would have to disclose their grades. No new taxes, lots of jobs.

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    If you have any interest in discussing my invention please give me a call or e-mail me and I will provide a complete copy of the Patent Application for review and further discussions.

    Respectfully,

    Michael E. Boyd President
    CAlifornians for Renewable Energy, Inc.
    (CARE)
    5439 Soquel Drive
    Soquel, CA 95073
    Phone: (408) 891-9677
    E-mail: michaelboyd@sbcglobal.net
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  • This was my keynote presentation at the 2011 Green California Summit, : Where are California’s Green Jobs? Four Simple Recommendations to Create Full Employment.

    #1 Recommendation: All buildings should be graded A+ to D- based on their energy consumption. Sample report card is on slide 26. Grades would be publically disclosed each year. This would create a shortage of workers in various trades. Private homeowners could opt out of program. Building owners would have a year of grace before they would have to disclose their grades. No new taxes, lots of jobs.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Creating Green Jobs - The Sherwin Plan

  1. 1. Where are California’s Green Jobs? Four Simple Recommendations any state can implement to Create Full Employment Elton B. Sherwin Sr. Managing Director Ridgewood Capital Author of The Silicon Valley Way and Addicted to Energy
  2. 2. Letter to a fictional governor • 70 recommendations for state policy • Job creation Previous Book • Creating new products • Creating new companiesThese slides: www.EltonSherwin.com and on slideshare
  3. 3. Four Recommendations Job Creation• All create sustainable jobs – Don’t require ongoing subsidies – Involve no new taxes• Permanent, new jobs – Reduce structural unemployment• Wealth creating: businesses, homeowners and for our children.
  4. 4. RecommendationA- #1 Grade Every Building in the State A+ to D- Based on Energy Consumption And publish the grades 1 Main St. D- 2 Main St. A-
  5. 5. Unexpected Question in a Radio InterviewIf the President called you today andasked for your advice:“Elton, how do I create millions of jobsquickly?”
  6. 6. I answered:“Publish every utility bill in America on the Internet.“Grade every building A to F.“Post the grades on the front of every building.”
  7. 7. I forgot to start with:“Mr. President.” The White House never called.
  8. 8. My Answer was Criticized• Email feedback: – I don’t want my home’s utility bill public. C-
  9. 9. Refine the Thought• Don’t disclose utility bills• Disclose the grades – Homeowners can opt out
  10. 10. Thought ExperimentWhat would happen• Graded every building in California A+ to D-• Posted grades on front door and Internet 1 Main St. D- 2 Main St. A- C- Based on actual energy consumption per square foot and per person.
  11. 11. Grade and Disclose D→BLots of upgrading:• HVAC • Create blue and white• Windows collar jobs• Insulation • Auditors: short supply• Lighting • Lower utility bills• Pumps • Send less money out of state to buy natural gas and coal-generated B→A electricity
  12. 12. Increased investment Unemployment Would Go Down Many counties would benefit: San Bernardino Trinity Madera Sacramento Imperial Bee Riverside Shasta Fresno Kern Sutter Lake
  13. 13. Sherwin’s LawA- “When performance is graded performance improves. When grades are published, the rate of improvement accelerates.” Using letter grades: A+ to D- based on actual energy consumption per square foot and per person. Phrasing adapted from Thomas S. Monson
  14. 14. Analyzed 17Building Rating Systems Around the World European Unions Energy Performance Certificates UK Display Energy Certificates LEED – New Construction LEED – Health Care ENERGY STAR – Commercial buildings ENERGY STAR homes PlaNYC (New York City) Australia’s Greenhouse Rating HERS ASHRE EQ CALGreen level 2 California AB 1103 California AB 758 DOE home energy scoring pilot Passive Home Certification City of Seattle San Francisco
  15. 15. Which Will Motivate the Most Effective Investment? Which Would Create the Most Jobs?
  16. 16. Everyone Wants a Report Card When I spread all the different ratings on a table and ask, “Which system do you want for your house?” Everyone picks this one: J F M A M J J A S O N D YTDTotal Energy Per sq. ft. C+ C- C C- D C- Per person B- C B- C D+ CGas Per sq. ft. C- D C D+ D- D+ Per person C D+ C+ C- D C-Electricity Per sq. ft. B- C C+ C- D+ C Per person B C+ B- C C- C+ YTD is Year-to-date
  17. 17. Grades Motivate J F M A M J Change Total Energy Per sq. ft. C+ C- C C- D Monthly grades are especially Per B- C B- C D+ powerful person Gas Per sq. ft. C- D C D+ D- Per C D+ C+ C- D person Electricity Per sq. ft. B- C C+ C- D+
  18. 18. Recommendation #1 Grade Every Building in the State Publish the Grades on the Internet • One year of grace • Allow homeowners to opt out* 1 Main St. D- 2 Main St. A- * Except when selling their home
  19. 19. Send Window Stickers to the Best Buildings• Window stickers are optional A- B Internet disclosure and window stickers will create a lot of jobs
  20. 20. Reduce the Use of Fossil Fuels and Electricity Creates a Lot of Jobs
  21. 21. Shift Away from Fossil Fuels and Electricity Create 3 to 10 Times as Many Jobs
  22. 22. Accelerate the Pace of Energy Efficiency: Over One Million Jobs Just in California• HVAC mechanics and installers• Plumbers, pipefitters, and steamfitters• Electricians• Machinists and welders• Environmental scientists, specialists, and technicians• Energy auditors and accountants• Truck drivers and construction workers One million jobs projected using numbers from Renewable Energy and Energy Efficiency: Economic Drivers for the 21st Century, by Roger Bezdek. See appendix for more details.
  23. 23. Assembly Bill 1103 Assembly Bill 758• Signed into law• Not yet implemented• Require benchmarking of buildings – Disclosure on sale
  24. 24. Assembly Bill 1103 Assembly Bill 758• Important legislation• Could be an engine of job growth – Added monthly grades and annual disclosure J F M A M J J A Total Energy Per sq. ft. C+ C- C C- D 1 Main St. D- Per person B- C B- C D+ 2 Main St. A- Gas Per sq. ft. C- D C D+ D- Per person C D+ C+ C- D
  25. 25. San Francisco’s Groundbreaking Law Create Jobs Reduce Utility Bills Annual Internet Disclosure All Commercial Buildings High = 100 Low = 1 NY City has passed a similar law Energy used ÷ size of building Adjusted by type: Office, hospital, etc.
  26. 26. Remember Only 1 Main St. D- One Thing: 2 Main St. A-If you want green jobs:• Grade buildings based on energy consumption• Disclose the grades on the Internet J F M A M J J A S O N D YTD Total Energy Per sq. ft. C+ C- C C- D C- Per person B- C B- C D+ C Gas Per sq. ft. C- D C D+ D- D+ Per person C D+ C+ C- D C- Electricity Per sq. ft. B- C C+ C- D+ C Per person B C+ B- C C- C+
  27. 27. D buildings consume about 60% of building energy Objective: Move 80% of the Dbuildings to a passing grade by 2020. A B C D Top 20% Next 20% Middle 20% Bottom 40% A+ >95% B+ 75-79% C+ 55-59% D+ 35-39% A 85-94% B 65-74% C 45-54% D 25-34% A- 80-84% B- 60-64% C- 40-44% D- <25% Top 20% is A • Top 5% is A+ Bottom 40% is D • There is no F, just a D- Compared with similar buildings in similar climates • Homes with pools compared to homes with pools • Hospitals with laundries to similar hospitals, etc. • Ranked against the 2000 to 2005 data
  28. 28. If This Doesn’t Create a Labor Shortage,The Next Recommendation Might.
  29. 29. Recommendation #2 Require Smart Lightingin All Commercial and Government Buildings Smart lights: •Off when empty •Dim when sunlit
  30. 30. World’s Leader in Smart Lighting Controls• Fremont, California – Lumenergi*• Reduce office lighting by 50% to 80% – Dim lights when rooms are sunlit – Turn off (or dim) the lights when empty *Ridgewood is not an investor
  31. 31. What Percent of California Office BuildingsAutomatically Dim their Lights When the Sun is Streaming Through the Windows? Less than 1%
  32. 32. I have never seen a lighting upgrade in California that did not pay for itself in reduced utility bills.
  33. 33. Smart Lighting Requirement• All non-residential buildings – Dim lights when rooms are sunlit • Each fixture separately controlled – Turn off (or dim to 20%) the lights when empty• Phase in – Shortage of electricians to do the retrofits• Retrofits that pay for themselves
  34. 34. Summarize First Two Recommendations#1 Motivate with grades B+ – Grade monthly – Disclose annually#2 Install smart lighting controls – Retrofit commercial buildings We can do this. It is not that hard.
  35. 35. Recommendation #3 Pop QuizWhat Consumes Half the Electricity in America? Clue: It’s not lights.
  36. 36. Electric Motors Consume About 50% of Electricity in U.S.• Fans• Pumps• Compressors• Air Conditioners 50% statistic from the US DOE: http://www1.eere.energy.gov/industry/bestpractices/pdfs/mc-0382.pdf
  37. 37. Potential Electricity Savings for California Industries• Four of top five are motors• Pay for themselves in reduced utility bills – Water treatment plants – Factories – Office HVAC systems – Pools
  38. 38. Electric Bill Can Be 10 to 20 times Cost of the Motor• Like a car using $500,000 in gasoline
  39. 39. True in residential as well The Best Pool Pumps • Use 75% less energy than the typical pool pump • Use 50% less than most new pumps • Save $50 to 100 a month or more Pentair IntelliFlo
  40. 40. Recommendation #3Require Smart Motors Everywhere Smart motor • Variable speed • Sensor and microprocessor to control speed
  41. 41. 50% to 80% Savings Potential • Fans, furnaces, and air handlers • Pumps • Air Conditioners • Motors and compressors
  42. 42. Why?• Fans and pumps need to run on high during startup• Usually only need 10% to 50% to maintain flow – Most motors do not automatically slow down
  43. 43. Unbelievable Waste of America’s WealthAlmost half of America’s electricity is used by motors stuck on high speed.
  44. 44. Recommendation #3 Require Smart MotorsVariable speed• Minimum 85% reduction*Microprocessor controls• Automatically slow down – Backpressure and temperature *of energy consumption on low speed
  45. 45. You might be thinking: Lights, Pumps, Fans, Grades: But Where Are The Jobs?
  46. 46. Shift Away from Fossil Fuels and Electricity Creates Jobs
  47. 47. Trifecta of Job Creation1. Hire contractors • Creates jobs2. They spend their salaries • Creates more jobs3. Building owner spends the savings • Benefits last for decades • Creates jobs in future years
  48. 48. The More Efficient the Retrofit The bigger the savings The more jobs created Efficiency matters Target investments that save the most energy: • Lights and motors
  49. 49. The Most Efficient Lights and Motors Create the Most Jobs Corollary“A” buildings create more jobs than “D” buildings A-
  50. 50. A Race to the Top,A Race to Excellence,Creates the Most Jobs Building Grades Create a Race A-
  51. 51. How to Pay for Lights, Fans, Motors and Other Upgrades?(that building owners are installing in a race to improve their grades) $ A-
  52. 52. Recommendation #4Energy Savings Accounts Universal On-bill Financing With a twist
  53. 53. San Diego Gas & ElectricLeader in On-bill Financing Funds efficiency upgrades With zero interest financing on the monthly utility bill Similar to PACE
  54. 54. Energy Savings AccountsTwo Pieces 1. Borrow from the utility • Pay back in monthly utility bill 2. Poor performing buildings • Forced to save for future investmentsProvides money and motivation • It is your money accruing on the utility bill
  55. 55. SummarizeSherwin Job Program
  56. 56. Benefits• Create sustainable jobs – Don’t require ongoing subsidies – Involve no new taxes• Reduce structural unemployment• Wealth creating – Businesses – Homeowners – For our children
  57. 57. Sherwin Job PlanFour Recommendations#1 Motivate with Grades B+ – Grade monthly – Disclose annually#2 and #3 Require retrofits – Commercial lighting – Motors#4 Finance – Energy Savings accounts
  58. 58. Most Highly Skilled Green Workforcein the World#1 Motivate with Grades – Grade monthly – Disclose annually#2 and #3 Require retrofits – Commercial lighting – Motors#4 Finance – Energy Savings accounts Create a labor shortage
  59. 59. Appendix
  60. 60. Looking to the Future• Require large air conditioners use wind power – Ice Energy, CALMAC, and BAC thermal storage• Smart circuit breakers – Report energy consumption by room• Biochar and soil sequestration of carbon• Up the standards for hot water heaters• HVAC – Downsize, micro-zone and variable output• Performance-based code
  61. 61. Over One Million Jobs Just in CaliforniaAccelerating the Pace of Energy Efficiency *Renewable Energy and Energy Efficiency: Economic Drivers for the 21st Century, by Roger Bezdek. Bezdek’s results are summarized here by Aaron Lehmer, in Renewable Energy Development Creates More Jobs than Fossil Fuels. Almost all the jobs created in the energy efficiency category relate to buildings and their contents. The actual number of new jobs created by aggressive programs promoting building, appliance and electronics efficiency may be closer to 16 million jobs nationwide (32.18 million minus 14.9 million minus the transportation sector). California’s share of these jobs is at least 10% or 1.5 million. The challenge is to accelerate these jobs from into the current timeframe and to get on the advanced scenario, which could created these 1.5 million additional jobs.

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