Sample Business Plan

1. ID Card Club Marketing Plan
1. Marketing Vision –
- The ID Card Club’sprojectis related to the member management
systemor the ticketing systemfor various themed club activities
classified by the members':
 Interests.
 Expertise.
 Careers.
 Recreations.
- The ID Card Club’sclub tools are:
 Business Card.
 ID Card.
 Student'sID Card.
- ID Card Club will rapidly gain market shareby offering needed
services, outstanding customer service, and reasonableprices.
- ID Card Club will focus on:
 Marketing.
 Responsiveness.
 Quality.
 Creating.
 Retaining Customer Relations.
- The primary revenue streamfor the business can come fromthe
sale of member club management system services to the general
public.
- The ID Card Club’smission is to providethe finest and useful
member club management system services using the Internetto
lower the consumer's cost.
- ID Card Club will exist to attract and maintain customers.
- The ID Card Club’smember club management system services will
exceed the expectations of the customers.
- ID Card Club will make a cumulative impact on the buying patterns
of customers through the viraleffect of its:
 Marketing.
 Growing Sales.
 Membership.

2.  Increasing visibility in the community.
- As ID Card Club drives traffic to the site more advertisers can use
the site as a way to promote the products they sell.
- ID Card Club can sell advertisementspace and products placement
for companies that are looking to connect with the demographic
that ID Card Club has.
- ID Card Club will be dedicated to providing consistently high client
satisfaction by rendering:
 Excellent service.
 Pleasantatmosphere at a competitive price.
 The ID Card Club’swork environmentwillbe one of respect
for its clients and its community.

3. 2. Goals –
- Personal goals for the CEO include:
 Maintaining steady work on marketing after launch, including 1
hour each morning, 6 daysa week.
 Establishing personalrelationshipswith other business ownersand
headsof relevantassociations that can help ID Card Club in terms
of visibility and directreferrals.
 Receiving a living wage from the business from launch, and
increasing income from the business every year.
- Business goals include:
 Growing sales.
 Increasing referredcustomers.
- Tactical goals include:
 Establishing a thorough Web resource,asshown by the number of
links to other sites.
 Establishing a usefulemail newsletter, as shown by the number of
subscribers.
- Strategic goals include:
 Obtaining increased customer satisfaction, as shown by the growth
of customer testimonials.
 Obtaining increased customer inputinto sourcing, asshown by the
growth of member participation in advisory groups.

4. 3. Purpose –
- ID Card Club will grow its business in order to return profits to its CEO
and founder, of course, but also to have a considerableimpact on the
member club management system using habits of the area.
- The ID Card Club’starget market can be global.
- ID Card Club will emerge as the leading member club management
system provider specially designed to meet the needs of the customers
and international member club management system seekers.
- ID Card Club will be a place for member club management system
seekers to find the services that they need.
- ID Card Club will usea high impact marketing campaign that will drivea
tremendous amount of traffic to the website.

5. 4. Picture –
- ID Card Club is a member club management systemcompany, where
customers arenot only treated with a smile and courteous attention, but
enjoy the complete transparency of the process.
- A customer entering the ID Card Club’smember club management
system company would immediately learn of the company’s difference
fromthe member club management system clerk, and see this difference
by reading the many profile cards on its suppliers.
- This experience can continue at check-out, when the customer learns of
ways to sharethe website with others by being offered cards to take
home and to join the membership programso that he/she and friends
can all enjoy 10% discounts.
- Because using services at ID Card Club will mean high quality member
club management system which are unique and makes the customer feel
good.

6. 5. Market Needs –
- ID Card Club will providethe customers with a comprehensive member
club management system service.
- ID Card Club will seek to fulfill the following benefits that are important
to their customers:
- Professionalism:
 This is imperative as the service that ID Card Club provides is, in
effect, a representation of the client corporation itself.
- Competitive pricing:
 The pricing scheme must be competitive to offer an incentive for
the customer to outsource these services.
- Customer service:
 The customer must get the sense that all of their needs are being
met, regardlesshow small or inconsequentialit may seem.

7. 6. Keys to success –
- Continue the heritage by exceeding customer serviceexpectations every
time.
- Fastcustomer delivery.
- Well-trained employees.
- Selection.
- Exceed customer's expectations.
- Offer comprehensive, flexible services.
- Address marketneeds.
- Outstanding customer service.
- Consistently highest quality services.
- Efficient operations.
- Grow sales and diligently controlexpenses to become profitable.
- Maintaining and growing a market presencethat will continue to keep
production growing.
- Maintaining and expanding the ID Card Club’scurrent clientele base.
- High demand for the services offered.
- To have a friendly relationships with the customers.
- Maintaining a reputable and untarnished reputation in the community.
- Competitive pricing.
- Provide100% satisfaction for the customers.
- Be an active member of the community.
- Encouragecustomer input.
- Superior Customer Service:
 Provide reliable, high-quality ticketing club systems.
- Environment:
 Provide a clean, friendly, and comfortable environmentconducive
to giving professionaltrusting service.
- Convenience:
 Offering clients a wide selection of ticketing club systems.
- Location:
 Provide an easily accessible location for customer convenience.

8. - A programthat will create customer loyalty.
- Superior products will promotecustomer loyalty.
- Advertisement.
- Strong Marketing Campaign.
- SEO Marketing to increase the traffic to the ID Card Club’sonline website
platform.
- Web traffic.
- Know the ID Card Club’smarket.
- Pick the right advertising softwareplatformfor the business.
- Ensuresustainableprofits.
- Build a long term relationships with customers.
- Build value, stability and high quality services.
- Competitive pricing in the overall general marketplace.
- Easy access to end-users, as the services will be available 24 hours a day
via the Internet.

9. 7. Marketing Strategy –
- The long-rangegoal of ID Card Club is to not only dominate the member
club management system market, but to also create an icon brand.
- Initially, ID Card Club will:
 Engage in Web-based marketing for the nextyear to generate
awarenessof ID Card Club and productinformation.
 Because Internet-based advertising hasdeclined in recent quarters,
the pricesfor advertising have consequently significantly dropped
making the expenditure more costeffective.
 Engage in outdoor advertising providing generalawarenessto the
public at large and directindividuals to the ID Card Club’s website.

10. 8. Marketing Mix –
- The ID Card Club’smarketing mix is comprised of the following
approaches to:
 Pricing.
 Advertising & Promotion.
 Customer Service.
- Pricing:
 The pricing structure will slightly undercutthe nationalbrands.
 ID Card Club will be able to do this by leveraging its efficient
business model.
- Advertising and Promotion:
 Internet-based marketing aswellas outdoor adswill be used.

11. 9. Core Strategy –
- The results which ID Card Club can hope to see from this marketing
include:
 A steady ability to charge priceswhich are significantly higher than
big box member club managementsystem providers.
 A loyalfollowing, shown by having individuals sign up for "The ID
Card Club’s membership" in the first three years.
- Core Branding Elements:
- The visual look of the ID Card Club’sbrand will be supported by the
following:
 Use of this logo and color theme on all advertising materials,
business cards, productdescription cards, and the exterior sign for
ID Card Club.
 An informationalwebsite featuring the same logo and color theme,
along with links to information aboutbuying localand other
businesses with the same mission.
 A Facebook page and emailnewsletter sharing the same logo and
color theme.

12. 10. Services Innovation –
- ID Card Club will seek to expand its customer base:
 Suspects(Those who may or may notbe qualified to become
buyers- i.e. the entire area): The website and an email newsletter
available for sign-up on the website or via Facebook offers
information on specials at the store as well as links to other local
businesses that supportenvironmentalism, localenvironmentalist
activities, and advertisements for environmentalistgroups.
 Prospects(Those who enter the company): Smallgiftitems can be
offered to entice prospectsto make a first introductory purchase.
 The ID Card Club’slogo and core message on the other side. These
gift items can be wrapped in a recyclable giftbag for customers if
desired.

13. 11. Marketing Materials –
- The ID Card Club’smarketing materials can include a marketing kit
focused on businesses which can providereferrals.
- The marketing kit can includes:
 Introductoryletter from the ID Card Club’s managementtailored
to the specific recipient.
 Overviewof thebusiness:
 Mission.
 Business Model.
 TargetDemographic of ID Card Club.
 Description of the referralprogram.
- Customer marketing materials caninclude:
 Store business card for generaldistribution and personalbusiness
card for managers.
 Profile cardsfeaturing each supplier to be given out with purchases
of thatsupplier's products.

14. 12. Critical success factors –
- You mustknow there will be other companies that have same interest as
yours already and can be your competitors.
- What are their services?
- What are their prices?
- What are their prices compared to yours?
- What are their marketing methods?
- Are their methods better than yours?
- You have to know everything about your competitors, becauseyour goal
is to beat them and attract more customers to your company.

15. 13. Start-up Expenses –
- Advertising Campaign.
- Marketing Campaign.
- PR Campaign.
- SEO Marketing.
- Flyers.
- Brochures.
- Business Cards.
- Legal.
- Utilities.
- Insurance.
- Business Licenses.
- Officespace.
- Rent.
- OfficeEquipment.
- OfficeFurniture.
- OfficeSupplies.
- Computers.
- Desk.
- Chairs.
- Telephones.
- Telephones.
- Internet.
- Web Maintenance.
- Web Development.
- Web Design.
- Web Hosting.
- Salaries.
- Consultants.
- Employees.
- Mobile App Development.
- Mobile App Design.
- Mobile App Maintenance.

16. 14. Web Plan Summary –
- The ID Card Club’swebsite can constitute a valuable resourceto
potential customers on its own by listing events, groups, and local
businesses thatservethe needs of our environmentally conscious
target market.
- The website will create an association between the ID Card Club’s
brand name and a deep, authentic interest in supporting local,
environmentally-friendly businesses.
- Pages of the website will include:
 Aboutus - Mission and vision of the store.
 Supplier profiles(with the same stories found on the profile
cards).
 Slideshow of products.
 Directions, hours, and contactinformation.
 Membership program description.
 Business referralprogram description.
 Organization listings of like-minded organizations.
 Business listings of like-minded businesses.
- The website will be the key to the business. Itmustbe well designed,
user-friendly and fully operational at all times. The website will serve
both business owners and consumers, so thedesign must be done by
a hired professionalwith experience with these sites.

17. 15. Social Media Plan –
- The ID Card Club’sFacebook Page can feature similar information to
the ID Card Club’swebsite, with a few differences:
 The Facebook Page willallow users to engage directly with the
company by posting member club managementsystem likes,
dislikes and ideas, which can be answered directly by the
management.
 Users will be invited to become Fansof the Page in order to
receive the email newsletter via Facebook and additional
updates.
 Discussion topics will be posted by managementabout new
member club managementsystem.

18. 16. Website Marketing Strategy –
- The ID Card Club’swebsite address willbe included a variety of
printed marketing materials, including business cards and
informational brochures.
- The website can feature testimonials of how ID Card Club exceeded
the expectations of clients by providing careand premier services.
- Customer Testimonials:
 Posting customer testimonials regarding positive services will
be an excellent marketing tool. These testimonials can be
placed on the Website where they can be viewed by potential
customers.
- Create a solid“About us” Page:
 Typically, one of the top 10 most popular pagesof any Website
is the “Aboutus” page. Itprovides personalized glimpse of ID
Card Club and its owner. Itis a very effective tool because
people are simply curious. They wantto know who is behind ID
Card Club. More often than not, a potential client will select a
company with a “real” person behind it, rather than a faceless
company thatdoesnot provide even a little bit of personal
information.
- Statistic, Tracking &Analytics:
 Google is greatresource for providing thistype of information,
since it is a primary search engine. In this day and age, this type
of information isabsolutely essential to any business no matter
how large or small. By implementing this marketing strategy, ID
Card Club can ascertain the following information:
 How many hits does the site receive?
 How many of these are from unique visitors?
 How are people finding the Website?
 Whatsearch terms are they finding ID Card Club under?
 Who is the average visitor?
- The ID Card Club’swebsite can be printed on any marketing
materials, including pamphlets and business cards, to be handed out
or distributed to (big & small businesses) and organizations.
- Meeting with business bureaus in the area.

19. - Partnering with a high traffic websiteto offer the ID Card Club’s
ticketing club systems.
FREE PROMOTE PLAN
1. New Email Lists –
Find new people who have interests in your services and show them your
services and their advantages. The moreyou show your services and the
more e-mails you send, the more chanceit has to come to you and use
your services. If you wantto increase your clientele, you have to have
better marketing methods. And some of the best marketing methods in
your case are:
 More send e-mails to your old and new customers.
 Monthly phone call to hold them accountable.
 Greatattitude in every email or call with them.
 Would be greatif you keep it friendly.
 To send e-mails to your customersduring the holidaysto find
out, that you don’twrite them just for the money.

20. 2. Social Marketing –
Social Marketing will do a great job in finding new clients. There are
many groups in FACEBOOK or Twitter with a huge number of followers
that are associated with your business. You can e-mail (Chat) people in
FACEBOOK ORTwitter, also. You need to hire people to deal with this
marketing, because it is really serious.
 Join the groupsin FACEBOOK OR Twitter that are in your category
(area).
 Tell them aboutyour services.
 Tell them that you are best in the country.
 Tell already satisfied your customersto tell about, your services to
others.
3. Technology –
Developan App – this would be a greatbenefitfor your business, check
this out.
- Benefits for business:
 Build relationships.
 Build loyalty.
 Reinforce your brand.
 Increase your visibility.
 Increase your accessibility.
 Solve the problem of getting stuck in spam folders.
 Increase sell-through.
 Increase exposure acrossmobile devices.
 Connectyou with on-the-go consumers.
 Generate repeatbusiness.

21.  Enhance your socialnetworking strategies.
- Benefits for customers:
 Easy access to your inventory.
 Notifications of special events, launches, and more.
 One-touch accessto your contactinformation.
 Directionsto your location from wherever you are.
 Automatic recording of their next appointment.
 Automatic reminder of their next servicing date.
 Free One-on-One chat.
- Why is Mobile App better for your business than browsing
the Mobile Web?
 Mobile Apps: function offline.
Mobile Web Sites: Don’t.
 Mobile App: Enable to push notificationsfor direct
contactwith the customers.
Mobile Web Sites: Don’t.