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The content-grid-v2

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The Content Grid v2, created by Eloqua and JESS3, provides marketers with a framework for content marketing. The infographic visualizes the most popular types of marketing content, over which outlets they should be delivered, at what stage in the purchase process they make the most sense, and what KPIs should be used to measure their impact. The Content Grid v2 is a follow-up on last year's award-winning infographic, called The Content Grid.

Published in: Business, Technology

The content-grid-v2

  1. 1. THE CONTENT The “buying” process begins long before a sales person contacts a DISTRIBUTION prospect. The fuel that drives a CHANNELS prospect from latent interest to TWITTER GRID v2 active demand is created, curated or procured by a brand, distributed FACEBOOK over social channels and measured QUORA / FOCUS / LINKEDIN against business objectives. The Content Grid v2 is a framework for BLOGS / WEBSITES the process of Content Marketing. YOUTUBE / VIMEO BUSINESS OBJECTIVES AWARENESS CONSIDERATION CLOSEPROSPECT GOALS BORED AT WORK I DEOS RA PHICS B O O KS & AY , PL V INFOG V I R AL S GUI EBOOK D ES VAGUE NOTION E D L I STS OF POSSIBLE L ES T CURA SOLUTION A RT I C R E P O RT S & W I D G E TS TREND INTERESTED IN S E Q UI Z Z A SOLUTION LETTERS S E NE W AS ES RELE S P RES RESEARCHING ARS S O N E V E N TS VENDORS R W E BI N I N PE V ID E O S D E MO EVALUATING PRODUCTS C T IV E D E MOS A UD IES ST I NTER S APER E GU IDES CAS E NARROWING P R FIELD W HI TE FEATU N C E C H E C KLI SOCIAL VETTING R E P O RTS T E R T E ST I MO E S TS S REFER M ANALY O N IA C U ST LS NEGOTIATION H E E TS S DATA D L CULTORS N G G U I ES I A P RI C R OI C PURCHASE KEY PERFORMANCE INDICATORS TRAFFIC / PAGE VIEWS / TIME ONSITE OPEN / CLICK THROUGHS QUALIFIED / ACCEPTED LEADS CONTENT DOWNLOADS INQUIRIES / DATABASE GROWTH MEETING WITH SALES INBOUND LINKS / PAGE RANK FORM SUBMISSION RATE OPPORTUNITIES FANS / FOLLOWERS FUNNEL CONVERSION (STAGE CHANGE) ACTIVE PIPELINE / PIPELINE VALUE MENTIONS / COMMENTS / SHARES CLOSED DEALS BROUGHT TO YOU BY AND

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