Thaw Cold Leads: Get Those Cold Contacts Warm Again!

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Thaw Cold Leads: Get Those Cold Contacts Warm Again!

  1. 1. Get those cold contacts warm again
  2. 2. Pizza. Spaghetti. Stew. Cassarole. Sitting in the refrigerator, they may not seem too appealing. But give one a few minutes in the microwave; mix several together in a new concoction; or use another as a starter ingredient for something grander and you end up with a meal that’s tres magnifique! The same can be said with those contacts in deepfreeze in your database. You know who they are: those contacts that are unknowns and untouched for days, weeks, months. Don’t throw them out just yet. Who knows what savory leads are waiting for a quick zap, slow warm-up, or ready to be folded into some other bigger dish. Following are some sure-fire ways to dial up the temperature of even your coldest contacts.
  3. 3. Quick Zap Method 1 Send a “Thinking ofyou” email. Gently ask if they’d like to reconnect, and be sure to offer a juicy piece of content as an example of what they can expect from you.
  4. 4. Quick Zap Method 2 Say “hey”to ex-customers. Provide a tidbit of new industry information. Who knows, they may be at the end of their ropes with the “other guy’s” product.
  5. 5. The Slow Cook Technique 1 Be neighborly. Offer clearly-marked, helpful information for every stage of the buyer’s journey. Label content with classifications such as: “Just Looking?” “Narrowing Down your Choices?” “Justifying Your Decision?”
  6. 6. The Slow Cook Technique 2 Retarget display ads on your website to keep CTAs front and center no matter where your viewer is in the funnel.
  7. 7. The Starter Mix Method 1 Let them inspire a better dish. Ask your cold lead if there is a warmer body with whom you can interact.
  8. 8. The Starter Mix Method 2 Tap a third party vendor that specializes in database appending. That cold lead could guide you to other hot prospects within their company.
  9. 9. And finally…know when to throw something out! Clean out your database regularly for junk contacts and invalid email addresses. And always offer (and respect) any opt-out.
  10. 10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Don’t miss the new eBook with even more reheating options, as well as examples and hints. For more information, visit oracle.com/marketingcloud, subscribe to the “It’s All About Revenue” blog, Call 866-327-8764, or email demand@eloqua.com eBook: Nine Hottest Ways to Re-Engage With Innactive Leads

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