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Modern Marketing Essentials Guide to Content Marketing


Published on

The Modern Marketing Essentials series
gives marketing leaders and practitioners
the opportunity to supplement their existing
marketing strategies with helpful insights into
the topics you hear marketers must know about,
and more importantly those that are affecting
your bottom line. Check out the guide to content marketing!

Published in: Marketing

Modern Marketing Essentials Guide to Content Marketing

  1. 1. MODERN MARKETING ESSENTIALS GUIDE CONTENT MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing
  2. 2. Modern Marketing Essentials Guides are compact resources for education that marketers need most. (Like helpful vitamin supplements!)
  3. 3. Content marketing drives the way organizations engage audiences. But how can marketers cut through the clutter and garner loyalty?
  4. 4. THE BIG 3 Three core points to ramp up your content marketing activities (regardless of where you are on your content marketing journey)
  5. 5. 1 Create content to support marketing and business objectives
  6. 6. 2 Use content planning best practices by getting to know your content comrades
  7. 7. 3 Understand how to leverage data from content to benefit your customer relationships, as well as your bottom line
  8. 8. Implement content marketing goals to optimize your activities and output
  9. 9. Maximize your content marketing initiatives with the right metrics for your marketing organization.
  10. 10. Get your essential strategy fix with a guide fortified to build stronger marketing. Download the Modern Marketing Essentials Guide to Content Marketing now! click here to download