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10 Ways to "Solve" Facebook for B2B

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This JESS3-illustrated case derives 10 actionable Facebook marketing lessons from a BrandGlue / Eloqua collaboration that increased Eloqua's Fan community by 2,500%, Facebook-referred traffic by 150% and Fan engagement to 3x industry norms. Tips include: Create a landing tab with a single call to action - it can increase new Fan conversions by 73 percent; and avoid 3rd party publishing tools, which can reduce visibility by 61 percent. While the tips apply to all marketers, they are especially important for B2B marketers.

Published in: Business
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  • Great slides! I'd like add some other great tools: 1- FollowUp.co (Paid) and ReplyUp.com (Free) - Send follow-ups emails; 2- WhoIsVisiting.com (Paid) - Identify unknown B2B website visitors; 3- Found.ly (Paid) - Sales prospecting tool on LinkedIn; 4- Attach.io (Paid) - Viewer engagement analytics for presentations.
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  • Great visual
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  • 卡通风格,很喜欢
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