A History of Disruptive Innovations in B2B Marketing


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This infographic, created by Eloqua and JESS3, visualizes a timeline of disruptions in the history of B2B marketing. It explores the birth of innovation from 1100 AD through the present, highlighting such breakthroughs ranging from tradeshows to LinkedIn, CRM to tablet computing.

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A History of Disruptive Innovations in B2B Marketing

  1. 1. ------------------------ Milestone for B2B An Disruptive innovation and Birth of Innovation partnership ------------------------ COMMUNICATIONS The first The Times Integration with "Worlds Fair" (London) database was held in Before collapse acquired a marketing London of traditional printing press Formation of - the earliest originally media, trade capable of the Advertising Western recorded titled publisher making 1,100 Manufacturers Union began definition of "Great CMP Media was impressions Association the first Database Exhibition purchased by per minute today known as coast to coast Marketing of the Works UBM for opening the the Promotional "Facsimile was in 1988 in of Industry a whopping door to mass Products Telegraphy" the book of of All Nations" $920 million distribution Association service the same name ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ 1851 1999 1814 1904 1935 1988 Trade Printing Promotional Fax Direct Tradeshows magazines press machine mail items 800- 1731 1440 1789 1843 1872 1100 ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ "The Gentlemans Johannes Comemorative Alexander Aaron Magazine" was Guetenberg George Bain patents Montgomery AD ------------------------ founded by develops Washington the first Ward produced Edward Cave the first election fax device the first Medieval complete buttons capable of mail-order Merchant printing documented reproducing catalogue for his Capitalist system as earliest graphic sings Montgomery TradeFairs: example of in laboratory Ward mail between organized experiments order business 9th and 12th production of Centuries promotional items Worlds first 59% of B2B conference The first ReadyTalk purchase to discuss electronically is founded decision-makers mobile sent as one of have used advertising advertisement the earliest a smartphone DialAmerica, held in London; goes out over companies to research the first sponsored by a network of dedicated products Telemarketing the Wireless government to web and services firm is Marketing and university conferencing when considering The EU Privacy established Association computers and webinars purchases Directive passed------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ 1975 1999 1978 2001 2011 2011 Mobile Webinars Smart Anti-spam Telephone phone Email phone regulation 1876 1946 1961 1989 1992 1994------------------------ ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ Patented Motorola in MIT develops The term IBM creates Initial commerce March 6th conjunction the first true "Webinar" "Simon" an sites are by Alexander with the Bell email system - denoting advanced phone established and Graham Bell System dubbed web based that combines the first mass operated CTSS mail seminars - is features of marketing the first Trademarked a mobile phone, campaigns are commercial by Eric R. Korb pager, PDA and documented mobile fax machine - abuses of early telephone internet channels service introduced "Spam" into the internet vocabulary. COMPUTING Salesforce.com enters the After 10 years, Shortly after its scene as the Marketing August launch first major Automation the IBM Personal player in the Apple introduces has become an Computer Software B2B app store for industry of becomes the -as-a-Service volume hardware its own with standard platform (SaaS) purchases and 110 total used in business CRM space custom B2B apps known vendors ------------------------ ------------------------ ------------------------ ------------------------ 1981 1999 2010 2010 Personal CRM Tablet Marketing computer systems /iPad automation 1950 1987 1998 1999 ------------------------ ------------------------ ------------------------ ------------------------ Edmund Berkeley ACT! was Apples Newton Eloqua created the first released by platform is is founded personal computer Conductor released marking dubbed "Simon" Software the first tablet and became device one of the pioneers in the contact management software WEB Salesforce.com Viral Future of launches the Revenue video AppExchange, Google popularizes Google allowing acquires concept of releases developers, Urchin, a Revenue Site Targeting, customers and web analytics Performance Danny Sullivan AdWords partners to company whose Management Moderates the feature giving distribute and technology – a way to track first ever SEO advertisers review applications is used to marketing’s conference, ability to for Salesforce’s create Google impact Search Engine better platform Analytics on revenue. Strategies 99 target ads ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ 2006 2005 2010 1999 2005 Websites Search Analytics SEO Adwords 1989 1993 1993 1997 2000 ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ The World Matthew Gray Commercial Multimedia Google Wide Web introduced analytics begins Marketing Group launches (WWW) World Wide with the launching is the first Adwords was created Web Wanderer of WebTrends, company to list in 1989 (later called founded in "Search Engine by CERN Wandex), a bot Portland, Oregon. Optimization" physicist that counted on its webpage Tim Berners-Lee. active web servers and URLs SOCIAL IBM collected over 37,000 ideas for Twitter potential areas LinkedIn Google launches for innovation tops list releases paid-advertising from of most Salesforce.com "YouTube: programs brainstorming important live-streams Best including sessions with social keynotes from Practices Promoted its customers, network Dreamforce for the Tweets, employees and for B2B event on B2B Trends their family marketers Fan page Marketer" and Accounts members ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ 2011 2006 2009 2010 2009 LinkedIn Facebook YouTube Twitter Crowdsourcing 2003 2004 2005 2006 2006 ------------------------ ------------------------ ------------------------ ------------------------ ------------------------ LinkedIn Facebook YouTube Twitter The term goes live goes live goes Live goes live "crowdsourcing" February 14 first coined by Jeff Howe in a June 2006 Wired magazine article "The Rise of Crowdsourcing"