Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Upcoming SlideShare
Loading in …5
×

A Case for Content by Eloqua and JESS3

36,167 views

Published on

Learn how Eloqua and JESS3 collaborated to combine content marketing with social media to improve business performance. Content includes: The Content Grid, The Social Media Playbook, The Future of Revenue Video and Grande Guide series. Case study prepared by Joe Chernov (Director of Content, Eloqua) and Leslie Bradshaw (President & COO of JESS3) in November 2010.

Published in: Technology, Business
no profile picture user
  • It is so rare that companies share the effectiveness of certain marketing strategies with hard results. This is very refreshing. Thanks v much. One point that is perhaps understated is Eloqua's transition to 'openness' - most technology companies find it very difficult to be open with their content - gating is a standard and far too early in the process typically. It was a pretty bold move. Hats off to you generally. May other vendors take a leaf out of your (pro) book!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • High level strategic discussion of content marketing and how it can work to drive results
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • High-quality thought-piece on Content Marketing - walking the talk definately
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @jocelyn: Thank you very much for your kind words! We are very proud of the work that we've done and the way we've represented it. Thrilled you are a fan. We are working hard to up the output each time we publish content. And, yes, it took JESS3 quite some time to hand-draw every single slide! -Joe
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • No one is doing slide design or content quite like this! It must have taken HOURS to develop this deck. My hats off to you. I'm a new fan. http://www.jocelynwallace.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More
Show More

A Case for Content by Eloqua and JESS3

  1.  
  2.  
  3.  
  4.  
  5.  
  6.  
  7.  
  8.  
  9.  
  10.  
  11.  
  12.  
  13.  
  14.  
  15.  
  16.  
  17.  
  18.  
  19.  
  20.  
  21.  
  22.  
  23.  
  24.  
  25.  
  26.  
  27.  
  28.  
  29.  
  30.  
  31.  
  32.  
  33.  
  34.  
  35.  
  36.  
  37.  
  38.  
  39.  
  40.  
  41.  
  42.  
  43.  
  44.  

×