10 Ways To Show Your Customers Love

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Marketing is a lot like dating. The rules of engagement are
interchangeable. It’s important to nurture the relationship—but we all can agree—nobody likes a creeper. Here are 10 tips on how you can show your customers love in a way that’s helpful, meaningful, and delightful!

Published in: Marketing

10 Ways To Show Your Customers Love

  1. 10 Ways To Show Your Customers Love
  2. You’ve heard it before: Marketing is a lot like dating. The rules of engagement are interchangeable. It’s important to nurture the relationship—but we all can agree— nobody likes a creeper. Here are 10 tips on how you can show your customers love in a way that’s helpful, meaningful, and delightful!
  3. Create a VIP program or offering to acknowledge and reward customers who share their use case experiences, for example.
  4. Present relevant content based on customers’ content viewing and consumption habits. Amazon’s “You Might Also Like” approach shouldn’t be relegated to online retail!
  5. Re-engage contacts that have been inactive or unresponsive with a unique call to action based on their most recent use case.
  6. Act like a concierge service and provide suggestions in all your “front desk” channels, like email, social media, and your own customer community.
  7. Simply say “hello” to new contacts. Rather than going in for the sales pitch, make your first outbound call just to verify contact information, and recognize that they’re real people.
  8. Give kudos where deserved! Celebrate milestones marked and new successes with a pat on the back offer.
  9. Send reminders based on renewal dates to get in front of potential cancellations or interrupted service.
  10. Take troubleshooting by the horns and acknowledge known issues either individually or collectively, if applicable, on social media channels.
  11. Commemorate the anniversary dates of when your customers began their partnership with you, and let them know how much you appreciate the opportunity to support their success.
  12. Plan something exciting to surprise your customers who attend your next user event. Flash mob, anyone?
  13. Take every opportunity to show your customers some love! We do! Helping ou r customer s get in the ‘Thic ke’ of it at Eloqua Experience 2013 ua g Eloq b durin sh mo Our fla 012 ence 2 Experi tion e nex t genera Outfitting th eters Modern Mark of
  14. Looking for more tips on how to Show Your Customer Love? Check out our Guide now! Oracle Eloqua is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua’s cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams. For more information, visit www.eloqua.com, subscribe to the ”It’s All About Revenue” blog, call 866.327.8764, or email demand@eloqua.com Copyright © 2014, Oracle and/or its affiliates. All rights reserved.

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