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Research in Innovative Management.pptx

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Research in Innovative Management.pptx

  1. 1. Proposed Research Title THE EFFECTS OF COVID-19 PANDEMIC TO THE PURCHASING BEHAVIOUR OF CONSUMERS
  2. 2. STATEMENT OF THE PROBLEM This study aims to determine the effects of covid-19 pandemic to the purchasing behaviour of consumers. Specifically, this study will provide answers to the following questions: 1. How did consumer behaviour changed during the Covid-19 crisis? 2. How did consumers respond to their buying choice during pandemic? 3. What are the factors that affect the consumers purchasing behaviour?
  3. 3. Members of the Group • Geneross Cunanan • Eloiza Fulay • Balbino Salimbacod Guevarra • Sheila Hacuman • Marinel Marantal • Rose Ann Macario • Ella Marie Mimay

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