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  1. 1. Typography • From carrying out a great amount of detailed research, I have concluded that the typography used on my music magazine needs to be mainly sans serif, as this font type connotes youth and modernity, therefore will appeal to my young target audience. However, I will also use serif fonts, so that a strong and effective contrast between the typography is created. For example, I will put my masthead in a sans serif font as this is very conventional, however I will place the cover lines in serif fonts, so that a clear contrast between the two is easily shown.
  2. 2. Layout • From my research and interviews I also concluded that during the layout I need to include the route-of-the-eye technique. This because interviewees said that they prefer structured, ordered and easy to read magazine covers. I will also include the use of left third, so that the cover lines can still be viewed when my magazine is stacked on shelves in stores.
  3. 3. Colour • On my magazine I will include a bright and vibrant colour scheme. This will make my magazine extremely eye-catching, intriguing and colourful. Also, in my target audience questionnaire, interviewees said they prefer to see lively and captivating colours. I will also use hints of black and white, as these are very classy colours that will signify sophistication.
  4. 4. Images • The images in my magazine will all be of famous music artists. The photos will be very classy and refined, as this will connote my model to look like a very chic and glamourous celebrity. The colours will also be bright and fun, to reflect the genre of pop music. The main image on the front cover will be a close-up of the musician (like Billboard covers), so that the artist is clearly the main attraction.
  5. 5. Language • I will use colloquial language within my magazine, as the informal language will help appeal to a young adult target audience. However, I will use elements of formal language to create a more serious tone in places when needed, which will also create a sharp contrast between the language. However, I will avoid using slang/abbreviations, as I want my magazine to be represented as very classy and sophisticated. Whereas slang is associated with younger children and not my young adult/old teenager target audience.