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Pitch

Pitch

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Pitch

  1. 1. Music Magazine - Pitch To Prometheus Global Media
  2. 2. Introduction  My music magazine will be of a pop genre and will have a very current, up-to-date and modern name to reflect the persona of the magazine that is aimed at younger generations. Every edition of the magazine will include artists who are represented as powerful and influential in the music industry, e.g., Beyoncé, Jay-z, Rihanna, Lady Gaga and Justin Timberlake. These are very high-up and successful artists, which will give my magazine a high status representation.  This magazine has the full potential to be just as successful as your current music magazine Billboard and it will attract a new target audience to your company, by introducing a brand new and mainstream magazine which people will be intrigued in.
  3. 3. Genre  The genre of my music magazine will be pop music. This is similar to the current music magazine you publish now – Billboard. Billboard has already bought your company tremendous success and is one of the leading pop music magazines across the globe. Therefore, I feel that my magazine will help further this success with your company as it will be bringing a new, fresh and up-to-date magazine to the industry.
  4. 4. Target Audience  The target audience for my music magazine will be 16-26 year olds. The magazine will be targeted at both genders, however the main focus will be females. The target audience will be very sophisticated and upper-class people, as my magazine will be aimed at higher social classes and will be full of major successful and professional celebrity musicians. My music magazine will be designed appropriately for my chosen target audience as I will take on board the results and information I gathered from them during audience research by carrying out questionnaires and focus group interviews to create my magazine with key features they voted for to see in a music magazine. Putting this information into consideration when designing my magazine will let know how to make the magazine appeal as much as possible to my target audience.
  5. 5. House Style / Mode of Address  The house style of my music magazine will follow a sans serif font, colour and layout scheme. The sans serif fonts will help the magazine appeal to its target audience, the colour scheme will consist of bright female leaning colours and an ordered and sophisticated layout. Mode of address will be present in the magazine, as the musician posing will be looking straight at the camera, creating eye-contact with readers.
  6. 6. Content  My content for my first magazine edition will include:  Interviews with successful musicians and new and up-coming artists breaking into the industry.  The top 40 UK line-up, letting readers see how the current music has been rated.  Concert tickets and tour dates, as well as reviews on gigs.  List of new albums being released and flashbacks to older albums which were released the same date a few years back.  Fashion sector, which will rate or slate artists costumes and red-carpet outfits
  7. 7. Main Story  The main story in my magazine’s first edition will be an article with an up-coming female music artist. The singer is Macy Dear who after several years of constant attempts to break into the music industry, has officially been signed and is enjoying the success of celebrating her first album, which is internationally number one. The article will include her talking about the struggle of making it famous, her complicated love life, being singed to a record label, where her inspirations for her album came from and how she is now loving the high life.
  8. 8. Why Choose my Music Magazine?  If you choose my music magazine to be published by your company Prometheus Global Media, you would be taking on a magazine that has the potential to become one of the best selling music magazines of all time, similar to Billboard’s success. My magazine will be an ‘upgrade’ from Billboard, which will help your company keep current and fresh and represent Prometheus Global Media as a very modern and professional company.
  9. 9. Why Advertise with my Music Magazine?  As of my magazine’s potential to become just as professional and successful as Billboard, it will be a great opportunity for companies to advertise their products in the magazine. This is because advertising in such a popular magazine with thousands of readers means many people will see the adverts, which will attract and persuade many customers to buy the companies products. This will also help both ways, as my magazine will gain money from allowing businesses to advertise on its pages, letting Prometheus Global Media earn higher profits.  For example, these are the type of businesses that will advertise in my magazine:
  10. 10. Why my Music Magazine and not Billboard?  Billboard is one of the world’s most successful and top selling pop genre music magazines of all time. However, bringing a new music magazine to the scene beside Billboard is likely to attract a further mass target audience than the current magazines, which will develop a wider business for Prometheus Global Media. My music magazine will has a wider target audience than your other magazines, as it will attract audiences around 14-35 years, so sales are most likely to be higher than any other magazine you produce. There is no other magazine like this on the market.

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