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Future Retail - Wie die digitale Revolution den Handel verändert

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Future Retail - Wie sieht die Zukunft des stationären Handels aus? In meiner Keynote auf dem 22. IHK-Stadtmarketingforum geht es um den richtigen Umgang mit den üblichen Zukunftsprognosen zwischen "Verödung der Innenstädte" bis zum "Das geht auch wieder vorbei" und eine differenzierte Perspektive.

Beispiele in den Charts beschäftigen sich u.a. mit:
#Social Robots
#Mobile Commerce
#Amazon Prime
#Social Commerce

und vor allem die Rolle von Erlebnissen für die Zukunftsperspektiven des Handels.

Published in: Retail
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Future Retail - Wie die digitale Revolution den Handel verändert

  1. 1. Future Retail. Wie die digitale Revolution den Handel verändert madebyneuwaerts
  2. 2. “Die statio näre n Ge schäfte m üsse n ko m ple tt durchdig italisie rt we rde n, we nn sie die nächste n Jahre no ch übe rste he n wo lle n. De r E-Co m m e rce wächst und wächst. Das ist das Zukunftsm o de ll. ” [Prof. Gerrit Heinemann, Hochschule Niederrhein] http://jonamag.de/einzelhandel/
  3. 3. „Die Innenstadt darf nicht veröden” Titelgeschichte DIE ZEIT, Mai 1960
  4. 4. “De r Einze lhande lstirbt nicht, e r wande lt sich nur. Das hat nichts m it de r Dig italisie rung z u tun. Die Le ute we rde n auch in fünfz ig Jahre n im m e r no ch in Läde n e inkaufe n” [Dörte Nitt-Drießelmann, Hamburger Weltwirtschaftsforum] Quelle: https://hbr.org/2016/03/in-the-future-of-retail-were-never-not-shopping
  5. 5. „Es gibt keinen Grund, warum irgend jemand einen Computer in seinem Haus wollen würde.” Ken Olson, Präsident, Vorsitzender und Gründer von Digital Equipment Corp., 1977 http://www.janko.at/Zitate/Themen/Irrtuemer.htm
  6. 6. „Zukunft gibt es nicht. Zukunft ist nur die Konsequenz unserer heutigen Entscheidungen.“ [Frank Schätzing, Science Fiction-Autor, #cch11] https://trau.kainehm.de/2011/11/conventioncamp-11-bilder/
  7. 7. Was kommt? Was bleibt? Woran glaubst du? Und: Woran wollen wir glauben?
  8. 8. Aus Sicht der Banken? = Distributionsleistung (Geld) = Beratung Aus Sicht der Kunden? Ein Blick auf die Banken …
  9. 9. #Fintech #AI
  10. 10. Aus Sicht der Kunden? = Begegnungen, Gespräche, Inspiration, Unterhaltung …
  11. 11. Aber dem Handel kann das nicht passieren. Oder …?
  12. 12. #Echtzeiteinkaufserlebnis
  13. 13. #eCommerce Alles geht online. Quelle: https://www.online-store.mercedes-benz.de/
  14. 14. Shop-now-Button auf Instagram. Discover. Browse. Buy. Quelle:http://www.glamour.de/features/technik/shop-now-button-auf-instagram-kauf-mich Dort sein, wo die Kunden schon sind. Bsp. Instagram
  15. 15. #Automatisierung: Amazon Dash Button https://www.youtube.com/watch?v=EHMXXOB6qPA
  16. 16. #Subscriptionsmodelle https://www.youtube.com/watch?v=EHMXXOB6qPA
  17. 17. Digitalisierung = Dezentralisierung #3DDruck
  18. 18. Wo liegt die Zukunft des (klassischen) Handels, wenn die Digitalisierung den Komfortvorteil zugunsten des Online-Handels nutzen wird?“ #Paradigmenwechsel
  19. 19. #Future Retail „Nie waren die Chancen für den Handel so groß wie heute!“
  20. 20. Was erwarten Kunden vom Handel – heute und in der Zukunft?
  21. 21. Das Einkaufserlebnis der Zukunft (2020) 5 nachfrager- induzierte Trends
  22. 22. Quelle: http://de.slideshare.net/fred.zimny/eyekas-whitepaper-shopping-2020?qid=57afb4d7-0a4a-446f-8ec0-823982dadacd&v=&b=&from_search=2 1. Unterhaltung Kunden wollen Einkaufserlebnisse mit mehr Entertainment-Faktor #Mehrwert #QualityTime #Erlebnis #SozialeInteraktion
  23. 23. Quelle: http://de.slideshare.net/fred.zimny/eyekas-whitepaper-shopping-2020?qid=57afb4d7-0a4a-446f-8ec0-823982dadacd&v=&b=&from_search=2 2. Verantwortung Kunden wollen ein gesellschaftlich und ökologisch verantwortliches Handels-Ökosystem #Wertewandel #Bewusstsein #Transparenz #Loyalität
  24. 24. Change. Or be changed. Fashi onBiz 4.0 Herausforderungen, Best Cases und Strategien für die digitale Transformation der Fashion Industrie. Eine Exkursion.
  25. 25. Quelle: http://de.slideshare.net/fred.zimny/eyekas-whitepaper-shopping-2020?qid=57afb4d7-0a4a-446f-8ec0-823982dadacd&v=&b=&from_search=2 3. Assistenz Kunden erwarten, dass Technologie sie bei der Selektion unterstützt #Hilfe #Personalisierung #Intuitiv #OnDemand
  26. 26. Für 53% aller Menschen triggert großartiger Service die gleichen Reaktionsmuster im Hirn wie das Gefühl, geliebt zu werden.“ American Express Service Study, 09/2013
  27. 27. #beacons
  28. 28. #beacons#beacons
  29. 29. #SocialRobot s
  30. 30. Quelle: http://de.slideshare.net/fred.zimny/eyekas-whitepaper-shopping-2020?qid=57afb4d7-0a4a-446f-8ec0-823982dadacd&v=&b=&from_search=2 4. „Augmented Shopping“ Kunden schätzen ein mehrwertiges und interaktives Einkaufserlebnis #Multichannel>Cross-Channel #Medienübergreifend #Erlebnisse
  31. 31. Pokémon Go's first sponsored location will be McDonald's - in Japan Quelle: http://www.wired.co.uk/article/pokemon-gos-first-sponsored-location-will-be-mcdonalds-in-japan
  32. 32. #3DModelle
  33. 33. Quelle: http://de.slideshare.net/fred.zimny/eyekas-whitepaper-shopping-2020?qid=57afb4d7-0a4a-446f-8ec0-823982dadacd&v=&b=&from_search=2 5. Mobil, statt (nur) stationär Kunden erwarten Abwechslung und Flexibilität. #Popp-up-store #Foodtrucks
  34. 34. Die Zukunft? „Wir brauchen keine Angstdebatten. Wir müssen unsere Grenzen im Denken aufheben.“
  35. 35. neuwaerts NEUE WEGE GEHEN. neuwaerts.de facebook.com/neuwaerts @neuwaerts_de Herzlichen Dank für Ihre Aufmerksamkeit. Herzlich willkommen im Dialog.
  36. 36. Quelle: #SMSS13 #neuwaerts | CEO #Online Pionier (’95) #Digitale Transformation #Autor #Podcaster #Speaker #Jhg.‘74 #Hannover #VWT1Bulli #Jungz #Dogcontent #100%digital Ingo Stoll
  37. 37. neuwaerts Agentur Unternehmensberatung NEUE WEGE GEHEN neuwaerts.de #crossinnovation
  38. 38. TRANSFORMATIONSWERK Event- und Workspace Location - Hannover LOCATION
  39. 39. Trans|for|ma|ti|ons|werk, das. Mit dem TRANSFORMATIONSWERK hat neuwaerts ein neuartiges, interdisziplinäres Netzwerk für Innovationskultur, Change-Begleitung und digitale Transformation geschaffen. NEUE RÄUME. MENSCHEN. UND METHODEN. transformationswerk.de
  40. 40. neuwaerts.fm TRANSFORMER | Wissen zum Mithören Podcast zur digitalen Transformation Gäste u.a. •Prof. Lars Vollmer •Harald Schirmer •Niels Pfläging •Matthias Horx neuwaerts.fm/transformer

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