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INVITING MOBILE MARKETING TO THE PARTY    HOW BEST TO PROMOTE YOUR EVENT USING       SOCIAL MEDIA & MOBILE MARKETING
AGENDAI. Social Going Mobile TrendsII. Using Social Media In All PhasesIII. Using Mobile In All PhasesIV. Q&A: Use hashtag...
Q: Which Tool Do You Use Most To Promote Events?A.EmailB.Social Media MarketingC.FlyersD.Mobile MarketingE.Traditional Pre...
You Can Reach Your Audience Using Social Media                         • 56% of Americans have                         an ...
400 Million             Google+                               1.2 Billion                               Facebook          ...
Social Is Going Mobile FAST!From This...       To             ....This    A Change Has Come! Are YOU Ready?
Social Has Responded To The Mobile Call                                   “[We] anticipate that the rate of growth in mobi...
200 Million videos seendaily on mobile100 Million Active Users,40 Mill Photos Per DAY14 Million Pinners UsingMobile Web
10 Reasons To Use A Social & Mobile Approach1.Get The Word Out Faster And To More People2.Can Be Inexpensive Compared To T...
Using Social To Promote Event                  Who’s YOUR Target Audience?                  Where are they online?        ...
Create Shareable Content •Website links •Landing Page links •Blogs •Videos •Photos •Press Releases •Email Marketing Templa...
FACEBOOK EVENTSPERSONAL PROFILE EVENT           FAN PAGE EVENT                         VS                              Pro...
Use Call To                                           Action...Buy!                                           Click! Order...
CREATE BUZZ• Contest & Giveaways• Cover Photo• Friend Referral Apps• Post Polls and Content• Use Targeted Groups• Facebook...
Register/Buy Through Facebook“The easier you make it to register or buy the better!                     •                 ...
The Art of Tweet Conversation• Introduce your event to NEW people• Seek engagement Not just numbers• Whose talking about y...
• One time event or annual?  HOW WILL YOU DISPLAY YOUR EVENT TWEETS?
Is Your Event LinkedIn?Use status updates, ads, and....      CONNECTIONS           * For company pages
Get Mobilized To Create Visuals• Get visual fast using MOBILE APPS!• Promotional videos & Testimonials• Photos of speakers...
Social Check-Ins                         • Check-ins promote your event and venue in Facebook                         newf...
LEVERAGING SOCIAL INFLUENCE
7 KEY POINTS• Start early as possible!• Set measurable goals• Where is your audience online?• Generate SHAREABLE Content• ...
GET 1 HR CONSULTATION ON PROMOTING YOUR     EVENT VIA SOCIAL MEDIA MARKETING!        WRITTEN CRITIQUE OF YOUR SOCIAL PROFI...
GET READY FOR MOBILE     MARKETING!             with     Stephen Jackson, GM     RDZ Media Group, LLC
Inviting Mobile Marketing       to the PartyStephen Jackson, General Manager        RDZ Media Group
Mobile & Social A Love Story
Mobile & Social = Love for Your Brand•  “If your plans don’t include mobile, then   your plans are not finished.”  –  Wend...
Mobile is Powering Social Media
Making Mobile & Social Work Together
Fit Mobile in the Equation  at the Planning Phase
Start with your mobile websiteTraditional     Mobile
Mobile Tools
Mobile Keywords & Short Codes
Mobile Text Reminder
Text-2-Screen
Mobile Voting via Text Message
Mobile Use for the Pre-Event           •  Develop your mobile list           •  Send out event text              reminders...
Grow your mobile list through social             media
QR Codes to Social SitesScan if you have Facebook on   Scan if you have Twitter on youryour mobile phone.             Mobi...
Mobile Use at the Event            •  Text reminders of event               start times            •  Text-2-Screen for   ...
Encourage Consumers to Share Content
Mobile Use After the Event •    Send “Thank You” texts and mobile eCards •    Encourage attendees to share and tag content...
Twitter     Drive mobile subscribers     by Tweeting Keywords &     shortcodes     Create compelling &     enticing mobile...
Less than half of advertisers have included Location BasedServices in their marketing plans.
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Inviting Mobile Marketing To The Party

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How to increase event RSVPs and attendance using social media and mobile marketing.

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Inviting Mobile Marketing To The Party

  1. 1. INVITING MOBILE MARKETING TO THE PARTY HOW BEST TO PROMOTE YOUR EVENT USING SOCIAL MEDIA & MOBILE MARKETING
  2. 2. AGENDAI. Social Going Mobile TrendsII. Using Social Media In All PhasesIII. Using Mobile In All PhasesIV. Q&A: Use hashtag #somoevents Who We Are Alice Fuller, Stephen Jackson Principal Consultant General Manager Sheer Social RDZ Media Group Twitter: @SheerSocial Twitter: @Roaddoggz
  3. 3. Q: Which Tool Do You Use Most To Promote Events?A.EmailB.Social Media MarketingC.FlyersD.Mobile MarketingE.Traditional Press (Radio/TV)F.Word-of-Mouth
  4. 4. You Can Reach Your Audience Using Social Media • 56% of Americans have an online social profile. • Nearly 25% use social sites several times throughout the day to feed their “Social Habit.”
  5. 5. 400 Million Google+ 1.2 Billion Facebook 800 Million YouTube 500 Million Twitter LinkedIn 175 MillionFacebook Twitter Linkedin YouTube Google+
  6. 6. Social Is Going Mobile FAST!From This... To ....This A Change Has Come! Are YOU Ready?
  7. 7. Social Has Responded To The Mobile Call “[We] anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future.” Quote from Facebook Sept. 2012 SEC Filing• 61% of social networkers own asmartphone• 91% of mobile internet access is for socialactivities verses 79% on desktops•Even the 55+ demographic used mobile Sources: Hubspot.com , 2012 Neilsen Reporttwice as much i2012 to access social sites
  8. 8. 200 Million videos seendaily on mobile100 Million Active Users,40 Mill Photos Per DAY14 Million Pinners UsingMobile Web
  9. 9. 10 Reasons To Use A Social & Mobile Approach1.Get The Word Out Faster And To More People2.Can Be Inexpensive Compared To Traditional Marketing3.Increase Web Traffic4.Engage With Attendees Before, During, & After Event5.Learn More About Attendees & Get Their Feedback6.Provide Accessible Info In Real Time7.Makes it Easy For Other To Help You Promote8.Paperless9.Email Integration10.Calendar Integration
  10. 10. Using Social To Promote Event Who’s YOUR Target Audience? Where are they online? How can you BEST reach them? When will you start? What’s your goal How will you measure success?
  11. 11. Create Shareable Content •Website links •Landing Page links •Blogs •Videos •Photos •Press Releases •Email Marketing TemplatesTIP: Even landing & registrationpages should be shareable viasocial!
  12. 12. FACEBOOK EVENTSPERSONAL PROFILE EVENT FAN PAGE EVENT VS Profile Event Pages and Fan Page Events ARE NOT THE SAME! Person Profile Event Pages have a lot more options.
  13. 13. Use Call To Action...Buy! Click! Order!Use eye-catchingimage,logo, or flyer Break up info • Event Pages Are Indexed By Google into short • Use keywords paragraphs. • Use Event Page Link On Other Sites Make it easy to • Consistently update SCAN quickly. • Tag speakers, venues, sponsors
  14. 14. CREATE BUZZ• Contest & Giveaways• Cover Photo• Friend Referral Apps• Post Polls and Content• Use Targeted Groups• Facebook Ads• Facebook Offers * KNOW THE RULES BEFORE YOU DO CONTEST OR CREATE NEW COVER PHOTO!
  15. 15. Register/Buy Through Facebook“The easier you make it to register or buy the better! • Source: TechCruch.com, TheiOSpost.com
  16. 16. The Art of Tweet Conversation• Introduce your event to NEW people• Seek engagement Not just numbers• Whose talking about your event?• Be willing to offer rewards for RTs & mentions• Consider Twitter ad buys
  17. 17. • One time event or annual? HOW WILL YOU DISPLAY YOUR EVENT TWEETS?
  18. 18. Is Your Event LinkedIn?Use status updates, ads, and.... CONNECTIONS * For company pages
  19. 19. Get Mobilized To Create Visuals• Get visual fast using MOBILE APPS!• Promotional videos & Testimonials• Photos of speakers, venues, behind-the-scenes• Post Topical images and flyers• GREAT for on-the-gocontent
  20. 20. Social Check-Ins • Check-ins promote your event and venue in Facebook newfeeds and Twitter. • Check-in Incentives can boost foot traffic and event participation • Great integration of social and mobile • Great for local marketingWhy Foursquare?•BUILT FOR MOBILE MARKETING•Badges• Mayorship discounts & bragging rights• Compete with friends• Incentive for check-ins nearby• Deeper analytics.
  21. 21. LEVERAGING SOCIAL INFLUENCE
  22. 22. 7 KEY POINTS• Start early as possible!• Set measurable goals• Where is your audience online?• Generate SHAREABLE Content• Budget for Social Ads to increase REACH• Measure success• Expect and Prepare To USE MOBILEAPPS. Expect Attendees To BE MOBILEbefore, during, AND AFTER EVENTS
  23. 23. GET 1 HR CONSULTATION ON PROMOTING YOUR EVENT VIA SOCIAL MEDIA MARKETING! WRITTEN CRITIQUE OF YOUR SOCIAL PROFILES * WHO TO TARGET, WHERE, & HOW FOR YOUR EVENT * LIST OF SPECIALIZEDSOCIAL MEDIA TOOLS THAT WILL HELP YOU PROMOTE YOUR EVENT $150 Alice Fuller, Principal Consultant, Sheer Social http://sheersocial.com/contact/ Subject: Event Consultation
  24. 24. GET READY FOR MOBILE MARKETING! with Stephen Jackson, GM RDZ Media Group, LLC
  25. 25. Inviting Mobile Marketing to the PartyStephen Jackson, General Manager RDZ Media Group
  26. 26. Mobile & Social A Love Story
  27. 27. Mobile & Social = Love for Your Brand•  “If your plans don’t include mobile, then your plans are not finished.” –  Wendy Clark, Senior Vice President, Integrated Marketing, Coca- Cola (IAB Annual Leadership Meeting 2011)•  "The fact of the matter is that mobile devices are going to be the majority of the way that people get information.“ –  Eric Schmidt, Executive Chairman, Google, March 2009
  28. 28. Mobile is Powering Social Media
  29. 29. Making Mobile & Social Work Together
  30. 30. Fit Mobile in the Equation at the Planning Phase
  31. 31. Start with your mobile websiteTraditional Mobile
  32. 32. Mobile Tools
  33. 33. Mobile Keywords & Short Codes
  34. 34. Mobile Text Reminder
  35. 35. Text-2-Screen
  36. 36. Mobile Voting via Text Message
  37. 37. Mobile Use for the Pre-Event •  Develop your mobile list •  Send out event text reminders •  Text event updates
  38. 38. Grow your mobile list through social media
  39. 39. QR Codes to Social SitesScan if you have Facebook on Scan if you have Twitter on youryour mobile phone. Mobile phone.
  40. 40. Mobile Use at the Event •  Text reminders of event start times •  Text-2-Screen for questions and interactivity •  Text polling for event activities •  Encourage attendees to share photos & videos •  Share special offers from sponsors
  41. 41. Encourage Consumers to Share Content
  42. 42. Mobile Use After the Event •  Send “Thank You” texts and mobile eCards •  Encourage attendees to share and tag content •  Use mobile polling for a recap of the event •  Send special offers from sponsors
  43. 43. Twitter Drive mobile subscribers by Tweeting Keywords & shortcodes Create compelling & enticing mobile call to actions Use #hashtags with your campaigns.
  44. 44. Less than half of advertisers have included Location BasedServices in their marketing plans.
  45. 45. Thank You for Participating

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