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financial health                               Quite simply, a financial statement—while often difficul...
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Intrigued? Then read on about all you’ll learn, including...
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financial health

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                                             Just one day—
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             America’s Top 500 Companies                             Still Haven’t Picked Up the Phon...
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A one-day seminar for any financial or
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  1. 1. p r o p o s a l s A one-day seminar for any financial or non-financial manager who evaluates results financial health b o t t o m l i n e a c q u i s i t i o n s Understanding and Interpreting Financial Results for Better Management Decisions long-term growth A fascinating, fast-paced day that will greatly enhance your ability to read, analyze and use financial statements to manage, drive and stay on top of your company’s growth. In one day, you’ll learn how to: We’re c a s h f l o w ■ Understand the specialized language of finance— vital terms like sales, revenue, costs, income, profits and more coming ■ Get a firm grip on your company’s lifeblood— cash flow to your ■ Quickly scan a financial report and pick out the income statement numbers that matter area … ■ Detect variances while there’s still time to take corrective action ■ Appreciate key financial analysis ratios and tools ■ Communicate confidently with even the most b a l a n c e s h e e t sophisticated financial professionals ■ And much more! See an overview of the seminar agenda inside. Enroll today! Call toll free 1-800-873-7545 return on assets ® Presented by: SkillPath® Seminars • The Smart Choice® ©2003, SkillPath® Seminars
  2. 2. p r o p financial health Quite simply, a financial statement—while often difficult to read and even more difficult to make sense of—is the most accurate scorecard of performance your organization has. When complete and well-prepared, financial statements contain an incredible amount of timely and revealing information about a business’s financial health: Its strengths, vulnerabilities and challenges … whether or not it’s on track … if it’s really making money. b o t t o m l i n e Learn how financial statements can help Few decision-makers fully understand the meaning you answer critical management, lending behind financial statements or know how their and credit questions like these: businesses are truly doing. But those who do ■ Do we have the cash flow to support the loan hold the power. required to expand to a new facility? Do you want to sharpen your ability to make tough decisions … identify and solve problems … monitor the performance of your department, a c q ■u How cantwe be making money but still not have i s i i o n s projects and organization … plan effectively … avoid financial pitfalls … enough cash in the bank? seize opportunities? ■ Which product lines are profitable? Which should Are you ready to participate at a deeper level in meetings and discussions be eliminated? related to financial analysis—and be regarded as someone who really ■ Are skyrocketing sales as good for our company as understands what’s going on? they seem, or are they generating losses as costs Do you want to play a more significant, meaningful role in the future spiral out of control? direction of your organization … and position it for long-term growth long-termgrowth ■ What do lenders look for in financial statements? and profitability? Do they care that much about profits? ■ Where can we get data that will help us compare our This comprehensive seminar shows you how by performance to a competitor’s? simplifying the principles, tools and practices for ■ Is our liquidity good enough to cover debts, bills and interpreting and using financial statements. c a s expenses we’veoincurred but are not yet payable? h f l w In one day, you’ll delve deeply into the components of the financial statement and see how each is used, get familiar with often-used financial concepts and ■ What are our options for measuring results? Which method is best for our needs? terminology, learn to determine which numbers are most important, master useful measurement tools and discover many other ways to turn your financial ■ What’s the difference between cash in the bank and statement into your most powerful measurement and planning tool. profit on the bottom line? i n c o■ Is negativeecashe n talways a bad thing? m e s t a t m flow Finally, common-sense training that covers the finer points of financial analysis and reporting. ■ Why is working capital so important? Should you lease or buy that new piece of equipment? If business declined ■ Why would someone want to “cook the books,” and sharply, would your company be able to continue to meet its obligations? how can financial fraud be detected? Would hiring more people now pay off in more profits later? Do you have too much inventory on hand—or too little? These are tough questions in any organization—but why make them any more complicated than b a l a n c e s h e e t they need to be in yours? Attend this intensive seminar and learn how to not only think through and answer financial questions like these—but find them interesting and professionally challenging as well. To enroll, call toll free 1-800-873-7545, on-line at www.skillpath.com, e-mail us at enroll@skillpath.net, fax us at 1-913-362-4241 or mail in the registration form on page 7 return on assets 2
  3. 3. p r o p o s a l s Intrigued? Then read on about all you’ll learn, including: ■ What the three key financial statements—the Statement of Financial Position (Balance Sheet), Statement of Earnings (Income Statement) and Statement of Cash Flows— Who Should Attend? really say about your business. f i n a n c i a l h e a l t h Now any financial or ■ Why you can’t look at these three statements in isolation, how they fit together and non-financial professional often-overlooked ways they impact each other. can add the advanced financial analysis skills ■ How to recognize what really drives the bottom line and what you can do to maximize they need to succeed. these triggers and unleash profits. ■ How to zero in on the numbers and ratios that matter and use them to track, measure • For those with little or no background in finance, and predict financial performance with new accuracy. this thorough seminar o m b o t t l i n e ■ How to detect increasing operating expenses, slow receivables, inventory build-up, takes a complicated subject negative cash flow and other problems—before the damage becomes irreversible. and makes it simple. In no ■ How the same rules apply, whether you’re evaluating your own financial statements time, they’ll be able to move from the big picture to the or those of a customer, vendor or company you’re thinking about acquiring or doing specifics and back again business with. with confidence. As you can see, we’ve packed a wealth of up-to-date, relevant information into this • For those who are i s i t a c q u i o n s no-nonsense session. But we’ll deal with so much more—including the Z score, experienced analysts, it’s a debt-to-equity, return on assets, revenue recognition issues, working capital, cash flow convenient opportunity to forecasting and inventory turnover. gain fresh and useful insight for handling reporting issues And we’ll show you how to put it all together so you’ll possess the knowledge and and challenges with greater experience required to consistently meet all your organization’s financial goals. ease and effectiveness. Call now to reserve your spot: 1-800-873-7545. l o n g - t e r m g r o w t h Is Financial Statement Analysis worth one day of your valuable time? The answer is “Yes” if you can benefit from knowing how to: c a s h f l o w ✓ 1. Understand any financial statement and quickly zero ✓ 7. Measure at a glance the financial strength in on the most important numbers. of competitors, vendors, potential acquisitions, customers—any company. ✓ 2. Discuss day-to-day financial reporting issues confidently with those inside and outside ✓ 8. Uncover hidden expenses and save your company your organization. money, both short- and long-term. m e s t a t e m e n t i n c o ✓ 3. Read between the lines to avoid getting misled by ✓ 9. Recognize when numbers look questionable and the numbers. should be examined more closely—rather than blindly accepting them. ✓ 4. Undertake genuine analysis instead of just going through the motions. ✓ 10. Understand confusing financial terminology and how to use it appropriately. ✓ 5. Forecast future revenue and profits with greater b a l a n c e s h e e t precision and create more accurate budgets. ✓ 11. Back up proposals and requests with the right numbers—and gain faster acceptance. ✓ 6. Raise the questions no one else does—and draw the right conclusions. ✓ 12. Identify early on key indicators that can mean trouble is brewing. r e t u r n o n a s s e t s 3
  4. 4. p r o p o s a l s financial health Essential concepts underlying the  The relationship between earnings and stock returns financial analysis process  What interest coverage and payment coverage  What financial statements are and what ratios say they’re really supposed to tell us b o t t o m l i n e  Avoid confusion surrounding quick and  The sources of reliable, well-prepared current ratios for liquidity analysis financial data  How understanding the rules of GAAP will The Balance Sheet—a snapshot save you time, frustration and embarrassment of your financial health  Essential financial terms you absolutely need to know  What goes into working capital and how it a c q u i s i t i o n s can increase and decrease during the normal  The components of a healthy bottom line course of business  The most serious limitation of  How valuing assets can be tricky financial statements  How days in accounts payable can upset the  A step-by-step guide to analyzing a delicate balance of your operating cycle financial statement  Important things the Balance Sheet—all by long-term growth  The guiding principles underlying good itself—can tell you financial reporting  The relationship between days sales  7 characteristics of a well-prepared outstanding and operating efficiency financial statement  Inventory turns—when to know you’re headed for trouble Key measurement tools, ratios  Sorting through the Balance Sheet: c a s h f l o w and indicators Assets, liabilities and equity  4 useful ratios and what they tell you  The role of the Z score in  How to recognize warning signals early predicting bankruptcy on—before a crisis occurs  What goes into the valuation of a business  The hows and whys of trend analysis  Extended payment terms—could they be income statement  How the easily calculated return on assets artificially inflating your revenue and profits? and return on equity give you a good idea  Critical information sometimes hidden in of ROI footnotes—read them!  Your debt-to-equity ratio—what lenders  Ways the Balance Sheet can misrepresent— want to see and mislead  Using the price-earnings ratio to compare  Examine the cash operating system stock values b a l a n c e s h e e t underlying your Balance Sheet To enroll, call toll free 1-800-873-7545, on-line at www.skillpath.com, e-mail us at enroll@skillpath.net, fax us at 1-913-362-4241 or mail in the registration form on page 7 return on assets 4
  5. 5. p r o p o s a l s Just one day— that’s all it takes to gain these vital financial skills f i n a n c i a l h e a l t h The Income Statement—your measure of financial performance over time  Deciphering the components of the Income Statement Brought to you by SkillPath—  Activity-based accounting—a different way to look The Smart Choice® for people t o m b o t l i n e at results serious about success SkillPath trains thousands of achievement-  The rules for smart break-even analysis oriented professionals like you every month, from  Overcoming the limited insight the Income organizations of all sizes and all types—business, Statement provides into operating leverage government, health care, education and the military.  Using common-size statements for variance analysis Our seminar leaders are a select group of trainers at a c q u i s i t i o n s the top of their profession—skilled teachers with a  What the Income Statement tells you about your tremendous depth of knowledge in their respective business—and what it leaves out topic areas. Our commitment to providing you with  When using EBITDA as an earnings measure is the highest-quality learning experience possible has most relevant made SkillPath the fastest-growing training company  The DuPont Formula—the questions it answers in the world. Attend this seminar and experience and the new ones it raises for yourself the positive effects of powerfule r m g r o w t h l o n g - t ideas, skillfully presented.  The danger in accepting reported revenues at face value  Issues in recognizing revenue that could trip you up Program hours: The Statement of Cash Flows—the 9:00 a.m. to 4:00 p.m. c a s h f l o w lifeblood of your business  An overview of the GAAP Statement of Cash Flows  What the purpose of the Cash Flows Statement On-site training and really is keynote speaking …  Types of cash flows We can deliver this workshop right to your company’s door  The cash flows forecast—don’t make a purchasing i n c o m e s t a t e m e n t or provide customized, you-pick-the-day training on any or personnel decision without one program pertinent to your organization’s training goals. Or  The key test of cash flows health let our staff of professional trainers add sparkle to your next  The difference between direct and indirect cash corporate or association meeting with a stimulating keynote flows statements speech designed just for you. Whether you have 3 or 300 people to train, SkillPath is the answer. For complete details  When to factor in the Time Value of Money and a no-obligation quote, call 1-800-873-7545 and ask for h e e t b a l a n c e s  Cash management tools your lender can supply to the on-site training department. keep you on track r e t u r n o n a s s e t s 5
  6. 6. Locations and Dates America’s Top 500 Companies Still Haven’t Picked Up the Phone? Can’t Be Wrong Five More Good Reasons Why You Will Top-notch trainers, comprehensive materials and Want to Attend This Program … our guarantee of satisfaction ensure that a quality 1. Our trainers are the best … period. We learning experience awaits you at every SkillPath choose only the pros who have a proven track program—three of the reasons that all 500 of the record of training effectiveness, professionalism Fortune 500 companies choose us to train their and expertise. And what’s more, they’re exciting people. We hope you will too. After all, when you communicators who’ll provide you with one of need training, why settle for less than the best? the most interesting days you’ve ever spent. SkillPath’s continuing support … We don’t just 2. We give you only the most important, stand behind our seminars, we stand behind you. important information. There’s a lot of If, after attending the seminar, you’re faced with a information out there that could take you problem and don’t know where to turn—try us. years to gather on your own. In six short Just send a brief description of your particular hours, we’ll give you what we believe is the problem or question and one of our specialists will best, most important information to help promptly respond. Where else can you find that you be the best you can be. kind of support? Nowhere but with SkillPath. 3. Practicality is emphasized. You will leave Important Information this seminar with specifics you can apply immediately. And you won’t go home empty- Our registration table opens at 8:15 a.m. When handed. You’ll leave this workshop with a you arrive at the hotel, please check the directory Certificate of Attendance; a soundly researched, for the exact location of the seminar. Our registrars unabridged workbook; and step-by-step will greet you, assist you with your registration guidelines for using the information you’ve (or collect your Express Admission Ticket), hand just learned. We promise you’ll get results you your seminar materials and direct you toward your very next day back at work. your seat. You’ll also want to take the opportunity to meet other professionals from your local area. 4. The value is unbeatable. Not only is our Introduce yourself! You may meet a new friend. enrollment fee among the lowest you’ll find, Plan to be registered and ready to go by 8:50 a.m. when four or more enroll from the same organization, you’ll enjoy a significant discount. We begin at 9:00 a.m. on the dot and wrap up at 4:00 p.m. Lunch is on your own from 11:45 a.m. 5. Our guarantee is unconditional, to 1:00 p.m. Why not invite another participant straightforward and the very best in the to dine with you? You can share information, industry. How can we be so confident? Because review the morning and make the day even we work hard before the seminar to make sure more enjoyable. you’re happy after the seminar. Pertinent, up-to-date information you can really use, a Parking. We do our best to find seminar facilities convenient meeting location, seminar registrars that have all the pluses we look for: Convenient who are courteous and helpful and a trainer location, great meeting rooms, courteous staff and who grabs your attention and takes you on plenty of free parking. However, some facilities an exciting journey full of fun and facts. We have paid parking only. You may want to check believe you’ll love every minute of it. Millions with the facility personnel to determine parking of satisfied participants from around the fees—often they can direct you to free parking country are sold on SkillPath seminars. just around the corner. Why not join them? Tape recording. Our programs—both what you see and what you hear—are fully copyrighted by SkillPath. No audio recording or videotaping, please. We Guarantee Results If you’re not happy, we’re not happy. Go back to work and apply the skills you learned in our seminar. If you’re not absolutely delighted with the results you achieve, write to us right away. We’ll issue you a refund or arrange for you to attend another SkillPath seminar without paying another penny. That’s our guarantee! 6
  7. 7. Registration Information Five Easy Ways 1. For the fastest service, phone 1-800-873-7545 or 1-913-677-3200. Our customer service representatives will be happy to take your enrollment. The easiest way to guarantee your place is to pay with a credit card when making your reservation, to Register: or you can mail in your payment before the seminar date. 2. Visit our Web site at www.skillpath.com for easy on-line registration. By Phone 3. Or send your enrollment to us by e-mail at enroll@skillpath.net. Please include the following information: Name and 1-800-873-7545 mailing address; session you wish to attend; your VIP number as it appears on your mailing label; approving manager and or 1-913-677-3200 billing information. 4. If you prefer to fax us your registration, the number is 1-913-362-4241. Please include credit card information or mail in On-line your payment before the seminar date. 5. Of course, you can complete the enrollment form below, clip it and mail it with payment to: Enroll on-line at SkillPath Seminars, P.O. Box 804441, Kansas City, MO 64180-4441. www.skillpath.com Whatever your method of registration, be sure to enroll right away since space is limited. As soon as we receive your enrollment, we’ll send your Express Admission Ticket. Simply bring it with you to the program and hand it to the registrar. If your ticket By E-mail doesn’t arrive before the seminar, be sure to go anyway. We’ll be expecting you. Walk-in registrations are welcome on a space- available basis only. enroll@skillpath.net Please include: Your tuition is tax deductible. Even the government smiles on professional education. All expenses of Continuing Education • Name and mailing address (including registration fees, travel, meals and lodging) taken to maintain and improve professional skills are tax deductible • Session you wish to attend according to Treasury Regulation 1.162-5 Coughlin vs. Commissioner, 203 F2d 307. • Your VIP number as it appears Cancellations and substitutions. Cancellations received up to five working days before the seminar are refundable, minus a on your mailing label $10 registration service charge. After that, cancellations are subject to the entire seminar fee, which you may apply toward a future seminar. Please note that if you don’t cancel and don’t attend, you are still responsible for payment. Substitutions may • Approving manager be made at any time. • Billing information This SkillPath seminar qualifies for 5 contact hours (.5 CEUs) in accordance with guidelines set forth by the International Association for Continuing Education and Training—Authorized Provider number 3307. By Fax You must attend the entire program to qualify for CEUs. Many national, state and local licensing boards and professional 1-913-362-4241 organizations will grant Continuing Education credit for attendance at our seminars (save this brochure and your Certificate of Attendance). You may want to contact your own board or organization to find out what’s required. SkillPath is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing By Mail professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the Complete and mail enrollment form to: acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National SkillPath Seminars Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417. Web site: www.nasba.org. This seminar qualifies for 6 CPEs. No prerequisite courses, advance preparation or experience is required for admittance to this P.O. Box 804441 seminar. Program level: Intermediate. For more information regarding administrative policies such as complaint and refund, Kansas City, MO 64180-4441 please contact our offices at 1-800-873-7545. ✗ YES! I can’t wait to attend … CLIP PAGE AND MAIL To enroll by phone call toll free 1-800-873-7545. Please note: If you’ve registered by phone and paid with a credit card, it’s not necessary to return this form. Financial Mr. Ms. ______________________________________________________________________________________________________________ Name and Title Program No. Statement E-mail Address ________________________________________________________________________________________________ ✁ Mr. Analysis Ms. ______________________________________________________________________________________________________________ Name and Title Program No. E-mail Address ________________________________________________________________________________________________ Mr. Ms. ______________________________________________________________________________________________________________ Name and Title Program No. E-mail Address ________________________________________________________________________________________________ Mr. Ms. ______________________________________________________________________________________________________________ Name and Title Program No. E-mail Address ________________________________________________________________________________________________ Please list additional registrations on a separate sheet and attach. Mr. Ms. ______________________________________________________________________________________________________________ Approving Supervisor Title Company__________________________________________________________________________________________________________ Mailing Address ____________________________________________________________________________________________________ City, State, ZIP ______________________________________________________________________________________________________ Telephone _________________________________________________________________________ Ext. __________________________ Fax ______________________________________________________________________________________________________________ Your Preferred Customer Number: Payment information (Please pay before the seminar): Please add applicable state and local tax to your payment for programs held in Hawaii, South Dakota and West Virginia. ■ Confirming phone registration: # ___________________________ ■ Charge to: ■ MasterCard ■ Visa ■ AmEx Your VIP Number: ■ Check enclosed payable to: SkillPath Seminars ■ Diners Club ■ Discover Mail to: SkillPath Seminars, P.O. Box 804441, Kansas City, MO 64180-4441 Card number __________________________________________ Check # _________________ Check amt. ___________________ Expiration date ________________________________________ Please fill in the spaces above with the information that appears on your mailing label. ■ Purchase order attached: #________________________________ SkillPath’s FREE e-newsletter—get it today! Our monthly e-newsletter brings some of Signature ____________________________________________ ■ Invoice my company the greatest ideas from SkillPath’s most popular courses right to your desktop or laptop. It’s easy, it’s free—and it has something for everyone in your organization: Skill-building articles, Attention: ____________________________________________ software tricks, seminar schedules and monthly specials. Subscribe yourself—and all the key members of your staff—today at www.skillpath.com. 7
  8. 8. A one-day seminar for any financial or p r o p o s a l s non-financial manager who evaluates results financial health b o t t o m l i n e Understanding and Interpreting Financial Results for Better Management Decisions a c q u i s i t i o n s A fascinating, fast-paced day that will greatly enhance your ability to read, analyze and use financial statements to manage, drive and stay on top of your company’s growth. Enroll today! Call toll free 1-800-873-7545 FSA #08081 A PLEASE RECYCLE Printed in the USA SkillPath Seminars NONPROFIT ORG. 6900 Squibb Road U.S. POSTAGE PAID P.O. Box 2768 Graceland College Center ® Mission, KS 66201-2768 for Professional Development and Lifelong Learning, Inc. a division of The Graceland College Center for Professional Development and Lifelong Learning, Inc. Time-Sensitive Material p r o p o s a l s A one-day seminar for any financial or non-financial manager who evaluates results financial health b o t t o m l i n e a c q u i s i t i o n s Understanding and Interpreting Financial Results for Better Management Decisions long-termgrowth A fascinating, fast-paced day that will greatly enhance your ability to read, analyze and use financial statements to manage, drive and stay on top of your company’s growth. We’re In one day, you’ll learn how to: c a s h f l o w Understand the specialized language of finance— coming vital terms like sales, revenue, costs, income, profits and more Get a firm grip on your company’s lifeblood— to your cash flow Quickly scan a financial report and pick out the incomestatement numbers that matter area … Detect variances while there’s still time to take corrective action Appreciate key financial analysis ratios and tools Communicate confidently with even the most b a l a n c e s h e e t sophisticated financial professionals And much more! See an overview of the seminar agenda inside. Enroll today! Call toll free 1-800-873-7545 ret u r non a s set s Presented by: SkillPath The Smart Choice ©2003, SkillPath Seminars One day of intensive training guaranteed to build the powerful financial analysis skills today’s decision makers need

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