Boost your financial proficiency, understanding, and
Financial Statements
     Made SIMPLE …
     Do your eyes tend to glaze over when you receive yet another financial statem...
The strength of your company
       hinges on its financial well-being.

       Lenders and investors need to know the fin...


    Course Content
    First things first — basic accounting princip...
Enroll Today!
                                        • 1-800-556-2998

• Current and quick ratio...
    8 great reasons to
      attend this seminar …
      1. You’ll stop feeling intimidated, overwhelmed, and


Registration Information
 Enroll Today! Hurry, our seats fill fast. Guar...

 STATEMENTS                                                       ...
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  1. 1. ONE-DAY SEMINAR Boost your financial proficiency, understanding, and working knowledge in just one powerful day of training! HOW TO READ AND UNDERSTAND FINANCIAL STATEMENTS Learn how to make sense of complex financial reports and discover what they really mean — and no prior knowledge of finance or accounting is required. Essential training for: Directors Department Heads CALL Supervisors Project Managers 1-800-556-2998 Operations Managers Team Leaders In just one day, you’ll learn how to … Master financial statement fundamentals and develop a comprehensive FAX understanding of how they work 913-967-8842 Accurately read and interpret balance sheets, income statements, and cash flow statements Make more effective, better-informed business decisions that have a positive impact on your company’s bottom line ONLINE Decipher general accounting terminology and gain a clear understanding of the language of finance and accounting Use your enhanced understanding of financial statements to develop better budgeting, projection, and forecasting skills MAIL Communicate better with accountants, bankers, comptrollers, and Fred Pryor Seminars other finance professionals P.O. Box 219468 Kansas City, MO 64121-9468 • 1-800-556-2998 Enroll Today!
  2. 2. Financial Statements Made SIMPLE … Do your eyes tend to glaze over when you receive yet another financial statement you’re expected to analyze and understand? You know that all those numbers add up to crucial information … but the trouble is, you aren’t sure how to read and interpret them correctly. In today’s business climate, financial disorder is a serious factor in many organizations because of downsizing, outsourcing, and contracting for services. It is critical that business owners, managers, and employees understand how to use available data to determine the financial health of their organizations, to assess the feasibility of their short- and long-term goals, and to plot the direction in which their companies are growing. In this powerful one-day seminar, you’ll take a guided tour through the complexities of the financial statement. In clear, easy-to-understand language, we’ll explain how to read financial statements, interpret the data, and put that information to good use. The difference between the success and failure of a company is often financial mismanagement — not poor sales, lack of team effort, or mediocre products. When managers, supervisors, and business owners fail to understand the financial status of their organizations, they are apt to make poor business decisions that threaten the financial Comprehensive course health of their companies. book goes home with you. This course is designed to give business owners, Your tuition includes an invaluable workbook that touches on every point managers, and other non-financial professionals covered in the seminar. Packed with an arsenal of tools for understanding, analyzing, critical information arranged in an and interpreting financial statements. easily accessible, quick-use format, this workbook makes understanding and As a result of this course, you’ll better understand working with financial statements that not only financial statements, but also how their infor- much easier. The workbook includes a mation fits into the “big picture” at your organization. glossary of financial terms and exam- You’ll be able to use the information gleaned from financial ples of financial ratios, a balance sheet, income statement, statement of cash statements to plan ahead, ensure that cash flow is regu- flow, audit reports, and much more. lated, and make timely and educated business decisions You’ll find yourself referring to it again regarding new product lines, equipment purchases, business and again as a memory jogger, refer- expansion, personnel increases, and much more. ence guide, and trusted resource for making sense of the most complex 2 financial statements and reports.
  3. 3. The strength of your company hinges on its financial well-being. Lenders and investors need to know the financial condition of your business. They must be aware of its assets and liabilities, as well as profits and losses before they can make decisions to loan or invest capital. Your organization’s managers, supervisors, and department heads also must know its financial health so they can make fact-based decisions regarding loan payments, credit terms, discounts, excess inventory, and much more. Others within the organization who should be familiar with financial language, concepts, and ideas are the marketing professionals, sales personnel, national account managers, and account executives. Their knowledge enables them to market your company to high-level executives, CEOs, and CFOs without feeling intimidated when the negotiations turn to “the numbers.” You don’t need a financial background to benefit from this course. We’ll bring you up to speed on basic accounting principles; familiarize you with the ins and outs of the annual report; teach you how to read and understand the balance sheet, income statement, and cash flow statement; and demonstrate the use of financial ratios to determine business performance. You’ll gain a wealth of tools for interpreting critical financial information that helps you monitor, understand, and maintain the financial health of your company. Gain a significant career advantage over your colleagues. Learn from bona fide financial So many upper-level professionals reach the experts, not “talking heads.” higher rungs of the career ladder without a solid At Fred Pryor, we choose our trainers based understanding of the numbers that drive their on their subject matter knowledge, real-world organizations. As a mid- to senior-level professional, experience, and ability to train using adult you’re undoubtedly faced with decisions that learning techniques. To find seminar leaders absolutely must be based on accurate analysis of for How to Read and Understand Financial financial information. Once you have a firm grasp Statements, we scoured the country for savvy of the financial profile of your organization, you’ll financial experts who know their stuff and — discover the rewards and recognition that come even better — can deliver comprehensive with the mastery of key financial concepts. training in just one intensive day of learning. This program was developed exclusively to meet the needs of non-financial professionals who need to brush up on their financial skills quickly, with minimum hassles and maximum results. Its content Enroll Today! reflects hundreds of hours of research and development, business case studies, expert inter- • 1-800-556-2998 views, and much more. You can rest assured you’re 3 getting your money’s worth, and then some!
  4. 4. HOW TO READ AND UNDERSTAND FINANCIAL STATEMENTS Course Content First things first — basic accounting principles for non-financial professionals • How to use general accounting terminology (GAAP) The income statement like a pro • Identifying the components of a classified income • Understanding the underlying assumptions statement accountants use when preparing financial statements: • Why tax expense on the income statement is not historical cost, revenue recognition, matching prin- always the same as taxes paid during the year ciples, product costs, period costs, full disclosure, conservatism, materiality, and accrual accounting • Understanding gains and losses categorized as “extraordinary” and how they are reflected on the • What the FASB, SEC, and AICPA are, and how income statement they govern accounting methods • Cost of Goods Sold — what this means to an • Non-accounting considerations that affect the value analysis of expenses of financial statements • How to determine gross profit, compare to net • 2 primary groups that use financial information — profit, and draw conclusions about a company’s who they are, what they need to know operating environment • The difference between managerial accounting and • The difference between operating expenses, fixed financial accounting expenses, and depreciating expenses • Defining the role of the financial analyst • How to calculate net profits or losses • Financial analysis techniques — which are best suited to specific situations? The statement of cash flow • The purpose and general structure of the cash flow The balance sheet statement • Discovering what a balance sheet is, and what sets • Learning to distinguish between operating, investing, it apart from other financial statements and financing cash flows • How accounts are classified within the balance sheet • Identifying cash, marketable securities, inventory, and Understanding and analyzing prepaid expenses on the balance sheet financial statements • “Current,” “fixed,” and “other” assets — what they • What financial statements can’t tell you — review are, and how to assess their value to the company the limitations of financial analysis • How to recognize an organization’s liquid assets • Using horizontal analysis to determine increases or decreases in income, profits, and expenses • Historical cost depreciation and amortization — what are the weaknesses? • How to use vertical analysis to compare individual income and expense amounts with net sales • The difference between short- and long-term liabilities • An introduction to ratio analysis • When liabilities can be evaluated as assets • Applying ratios to determine profitability: proven formulas for net profit margin, net operating margin, • Equity: what it is, where it appears on the balance return on assets, return on equity, earnings per sheet, how it relates to an organization’s liabilities share, and more • Using comparative analysis to analyze an organiza- 4 tion’s financial picture over a specified period of time
  5. 5. Enroll Today! • 1-800-556-2998 • Current and quick ratios — 2 ways to determine • How to read and understand the countless foot- your organization’s liquidity notes that appear in annual reports • A must-know formula for revealing inventory • Why an unqualified opinion of a financial state- turnover and ensuring that inventory management ment is more useful than a qualified opinion is on track Public reports and audits — what you • Using numerous other ratios to compare, analyze, need to know and make sense of financial data, including: • The difference between public and non-public - Current liability to owners’ equity quarterly statements - Fixed assets to owners’ equity • Compilation reports for non-public companies — - Long-term debt to working capital what they are, how to read them - Inventory to working capital • Reports to the Securities and Exchange Commission - Long-term debt to total capitalization • Forms 10-K, 10-Q, and 8-K — and what infor- - Fixed assets to long-term debt mation is required for each - Operating ratio • Identifying the difference between government and not-for-profit accounting and reporting - Owners’ equity turnover • What an encumbrance is, and how it is used - Networking capital turnover • How fiscal responsibility plays into governmental - Return on investment and not-for-profit reporting • Exploring the use of financial ratios to analyze • What fund accounting is, and how to use it trends, make industry comparisons, and predict financial problems • The 3 types of funds: Governmental, Proprietary, Fiduciary — and the purpose of each • Evaluating capital investment proposals by calculating: • Using audit reports to accurately assess company - The present values of future cash flows and annuities performance - The net present values and internal rates of return • Should your company be audited? Learn when Deciphering annual reports — tools, the situation is right to request an audit and how tips, and how-to’s for uncovering to prepare for one critical information • The difference between internal and external auditors • The purpose of the annual report • How to read and understand the 2 types of audits: • How to determine which parts of the annual report financial statement audits and operational audits are created by accountants and which parts are • Learning about each step of the audit process created by the management team • How to read an audit report and apply the results • Annual report breakdown: to address your company’s needs 1. Annual report highlights • The challenges auditors face, and how you might 2. Letter to shareholders be affected 3. Review of operations 4. Statement notes 5. Audit opinions 5
  6. 6. 8 8 great reasons to attend this seminar … 1. You’ll stop feeling intimidated, overwhelmed, and confused by “financial-ese.” We’ll decipher all the jargon, explain all the terminology, cut through the double-talk, and give you the last word on “speaking finance.” You’ll be able to converse confidently with accountants, vendors, customers, in your department or division. You’ll be fully able to justify your requests with solid numbers presented clearly, accurately, and professionally. 5. You’ll possess the analytical tools that will allow you to find out how your organization compares CFOs, CEOs — anyone who talks numbers to your competitors’ in its performance, both inside and outside your organization. productivity, and financial well-being. 2. You’ll discover how to use the information 6. You’ll understand the financial position of your gleaned from annual reports for keeping track department or organization and be able to base of competitor activity, analyzing a company’s your future business decisions, purchases, and past performance, predicting its future activity, fund allocations on your own accurate analysis pinpointing strengths and weaknesses, and taking and projections. advantage of trends and business opportunities that could affect your company. 7. You’ll be recognized as a valuable player in your organization’s future as your credibility and respect 3. You’ll be in a better position to contribute increase right along with your financial savvy. your ideas and proposals regarding company expenditures, cash flow, major purchases, product 8. You’ll gain the financial tools you need to track development, staff changes, and much more. profitable areas and growth trends within your industry, determine the financial health of your 4. You’ll be better equipped to push through requests own company, and make intelligent, fact-based for more people, equipment, and other resources recommendations for increasing profits. Bring your calculator! Guaranteed Results This seminar offers plenty of hands-on exercises, All of our seminars are 100% SATISFACTION examples, and how-to equations. Learn to GUARANTEED! We’re confident that this seminar “crunch” the numbers like an expert and apply will provide you with the tips and techniques you your newfound knowledge to real-world need to make sense of complex financial reports scenarios. Don’t forget your calculator! and discover what they really mean. If for any reason you are dissatisfied, send us a letter (Attn: Customer Relations) within 30 days of Who should attend? your seminar attendance stating the reason Small business owners, mid- to upper-level you were not satisfied, and we’ll arrange for managers and executives, department heads, you to attend another one of our seminars or non-financial professionals — anyone who receive a full refund — hassle-free. wants to gain a greater understanding of “the numbers” as they apply to their organizations. Enroll Today! 6 • 1-800-556-2998
  7. 7. HOW TO READ AND UNDERSTAND FINANCIAL STATEMENTS Registration Information Enroll Today! Hurry, our seats fill fast. Guarantee your Tax Deduction enrollment and pay your enrollment fee today! A confirma- If the purpose of attending a Fred Pryor seminar is to help you tion will be e-mailed, faxed, or mailed to you once your maintain or improve skills relating to employment or business, registration is completed. Please make your preference expenses relating to the program may be tax-deductible according known at time of registration. Payment is due before to I.R.C. Reg. 1.162-5. Please consult your tax adviser. the program. Express Seminar Enrollment! Please be sure to provide us with your e-mail address or fax number and check the Express Seminar Enrollment box on the registration form. You will receive your e-mailed or faxed confirmation within 48 hours of our receiving your e-mailed, faxed, or mailed registration form. Program Schedule Check-in: 8:30 a.m. – 9:00 a.m. Copyright 2008 Program: 9:00 a.m. – 4:00 p.m. Cancellations and Substitutions You may cancel your registration up to 10 business days On-Site Training Solutions before the program. Your registration fee will be refunded less a cancellation fee. If you need to cancel less than 10 business days prior to the program, you may 1) send a substitute from your organization or 2) transfer your Get the Results You’re Looking For! registration fee to another program of your choice that is Bring our powerful, high-impact training programs to your orga- scheduled within 12 months of your original event. Please nization and show your employees that you’re serious about their note that if you don’t cancel and don’t attend, you are still professional growth and achieving critical organizational goals responsible for payment. Substitutions may be made at and objectives. any time. Choose From Over 150 Courses! Please Note From management development to customer service, our compre- • We will e-mail, fax, or mail your confirmation to you hensive library of courses provides a learning experience that is once your registration is completed. engaging, interesting, and intriguing! • You will be notified by e-mail, fax, and/or mail if any changes are made to your scheduled program (i.e., date, Tailor the Training to Meet Your Specific Needs! venue, city, or cancellation). We’ll help you choose the appropriate courses for your organiza- • Walk-in registrations will be accepted as space allows. tion and tailor each one to address your specific goals, issues, and • Please, no audio or video recording. See your program scheduling concerns. leader for audio and video program availability. • Lunch and parking expenses are not included. Maximize Your Training Budget! • If using a purchase order, please attach it to a completed On-Site Training allows you to train work groups, teams, and registration form and mail to us right away. entire departments for less than the cost of traditional public • You will receive an attractive take-home Certificate of seminars or other training options. Attendance at the end of the program – great for fram- Give your staff the skills, knowledge, and confidence they need ing or including in your personnel file. to meet tough workplace challenges head-on, realize their full • Payment is due before the program. potential, and perform at their peak. Tax-Exempt Organizations For a free consultation, visit us online at If you are tax-exempt, enter your tax-exempt number in or call us at 1-800-944-8503 today! Section 4 on the Registration Form. Please mail or fax a copy of your Tax-Exempt Certificate to us for payment processing. Thank you. 7
  8. 8. ONE-DAY SEMINAR HOW TO READ AND UNDERSTAND FINANCIAL STATEMENTS CALL 1-800-556-2998 Take the guesswork out of interpreting financial statements, and sharpen your business aptitude! Just one day, and you’ll be able to: • Accurately read a balance sheet, income statement, and cash flow statement FAX • Master basic accounting skills that will 913-967-8842 help you make sense of all types of financial information • Distinguish between operating, investing, and financing cash flows • Understand your organization’s financial ONLINE process, and become a more powerful strategic decision-maker • Use financial ratios to analyze trends, compare your organization to others in your industry, and pinpoint the right growth strategies for your company • Decipher a company’s annual report, and mine its contents for important MAIL financial information a layperson may not recognize Fred Pryor Seminars And much, much more! P.O. Box 219468 See inside for details! Kansas City, MO 64121-9468 ID# s Yes! I want to learn how to make sense of complex financial statements. Enroll me today! 911230 4 METHOD OF PAYMENT payment now. Tuition is due before the seminar. IMPORTANT: Send your Please make checks payable and return this form to: Fred Pryor Seminars, P.O. Box 219468, Kansas City, MO 64121-9468. Our federal ID# is 43-1830400 (FEIN). 1 SEMINAR Seminar City: Please check one of the following: 1. s Registration fee enclosed. Check # Amount $ Seminar Date: Event #: 2. s Our Purchase Order is attached. P # .O. 2 YOUR ORGANIZATION Organization: 3. s Bill my organization. Attention: 4. s Charge to: s AmEx s Discover s MC s Visa Exp. Date: Address: Card Holder’s Name: City: St: ZIP: Acct. #: Tele: Fax: Mr. Tax-Exempt #: Approving Mgr’s Name: Ms. Please attach a copy of your Tax-Exempt Certificate for payment processing. Job Title: Note: If you’ve already registered by phone, fax, or online, please do not return this form. Business E-mail Address: Home NONPROFIT ORG. s Express Enrollment Please s e-mail or s fax my confirmation to me within 48 hours. U.S. POSTAGE 3 WHO WILL BE ATTENDING Mr. PAID Park University Ms. Enterprises, Inc. Job Title: Business E-mail Address: Home Mr. Ms. Job Title: E-mail Address: Business Home Please list additional names on a separate sheet. Let’s avoid duplicate mailings. If you receive duplicates of the same brochure with different VIP numbers, YOUR VIP# IS: WINQ please send the labels to us at P.O. Box 413884, Kansas City, MO 64141-3884. Please indicate which label is correct, and we’ll change our records for the very next update. You may receive some duplicates for a while. Thanks! When registering, please do not remove the mailing label. Attention: Mail Room Personnel (or Addressee) – Please Reroute if Necessary! REGISTRATION FORM – How to Read and Understand Financial Statements