Boost your financial proficiency, understanding, and
working knowledge in just one powerful day of training!
HOW TO READ AND UNDERSTAND
Learn how to make sense of complex financial reports and discover what they really mean —
and no prior knowledge of finance or accounting is required.
Essential training for:
Directors Department Heads
CALL Supervisors Project Managers
1-800-556-2998 Operations Managers Team Leaders
In just one day, you’ll learn how to …
Master financial statement fundamentals and develop a comprehensive
FAX understanding of how they work
913-967-8842 Accurately read and interpret balance sheets, income statements, and
cash flow statements
Make more effective, better-informed business decisions that have a
positive impact on your company’s bottom line
Decipher general accounting terminology and gain a clear understanding
www.pryor.com of the language of finance and accounting
Use your enhanced understanding of financial statements to develop
better budgeting, projection, and forecasting skills
MAIL Communicate better with accountants, bankers, comptrollers, and
Fred Pryor Seminars other finance professionals
P.O. Box 219468
Kansas City, MO
www.pryor.com • 1-800-556-2998 Enroll Today!
Made SIMPLE …
Do your eyes tend to glaze over when you receive yet another financial statement you’re expected
to analyze and understand? You know that all those numbers add up to crucial information …
but the trouble is, you aren’t sure how to read and interpret them correctly.
In today’s business climate, financial disorder is a serious factor in many organizations because
of downsizing, outsourcing, and contracting for services. It is critical that business owners, managers,
and employees understand how to use available data to determine the financial health of their
organizations, to assess the feasibility of their short- and long-term goals, and to plot the direction
in which their companies are growing.
In this powerful one-day seminar, you’ll take a guided tour through
the complexities of the financial statement. In clear, easy-to-understand
language, we’ll explain how to read financial statements, interpret
the data, and put that information to good use.
The difference between the success and failure of a company
is often financial mismanagement — not poor sales, lack
of team effort, or mediocre products. When managers,
supervisors, and business owners fail to understand the
financial status of their organizations, they are apt to
make poor business decisions that threaten the financial
health of their companies. book goes home with you.
This course is designed to give business owners, Your tuition includes an invaluable
workbook that touches on every point
managers, and other non-financial professionals
covered in the seminar. Packed with
an arsenal of tools for understanding, analyzing, critical information arranged in an
and interpreting financial statements. easily accessible, quick-use format, this
workbook makes understanding and
As a result of this course, you’ll better understand working with financial statements that
not only financial statements, but also how their infor- much easier. The workbook includes a
mation fits into the “big picture” at your organization. glossary of financial terms and exam-
You’ll be able to use the information gleaned from financial ples of financial ratios, a balance sheet,
income statement, statement of cash
statements to plan ahead, ensure that cash flow is regu-
flow, audit reports, and much more.
lated, and make timely and educated business decisions
You’ll find yourself referring to it again
regarding new product lines, equipment purchases, business
and again as a memory jogger, refer-
expansion, personnel increases, and much more.
ence guide, and trusted resource for
making sense of the most complex
2 financial statements and reports.
The strength of your company
hinges on its financial well-being.
Lenders and investors need to know the financial condition of your business. They must be aware
of its assets and liabilities, as well as profits and losses before they can make decisions to loan or
invest capital. Your organization’s managers, supervisors, and department heads also must know
its financial health so they can make fact-based decisions regarding loan payments, credit terms,
discounts, excess inventory, and much more. Others within the organization who should be familiar
with financial language, concepts, and ideas are the marketing professionals, sales personnel,
national account managers, and account executives. Their knowledge enables them to market
your company to high-level executives, CEOs, and CFOs without feeling intimidated when the
negotiations turn to “the numbers.”
You don’t need a financial background to benefit from this course.
We’ll bring you up to speed on basic accounting principles; familiarize you with the ins and
outs of the annual report; teach you how to read and understand the balance sheet, income
statement, and cash flow statement; and demonstrate the use of financial ratios to determine
business performance. You’ll gain a wealth of tools for interpreting critical financial information
that helps you monitor, understand, and maintain the financial health of your company.
Gain a significant career advantage
over your colleagues.
Learn from bona fide financial
So many upper-level professionals reach the
experts, not “talking heads.” higher rungs of the career ladder without a solid
At Fred Pryor, we choose our trainers based understanding of the numbers that drive their
on their subject matter knowledge, real-world organizations. As a mid- to senior-level professional,
experience, and ability to train using adult you’re undoubtedly faced with decisions that
learning techniques. To find seminar leaders absolutely must be based on accurate analysis of
for How to Read and Understand Financial financial information. Once you have a firm grasp
Statements, we scoured the country for savvy of the financial profile of your organization, you’ll
financial experts who know their stuff and — discover the rewards and recognition that come
even better — can deliver comprehensive with the mastery of key financial concepts.
training in just one intensive day of learning.
This program was developed exclusively to meet
the needs of non-financial professionals who need
to brush up on their financial skills quickly, with
minimum hassles and maximum results. Its content
reflects hundreds of hours of research and
development, business case studies, expert inter-
www.pryor.com • 1-800-556-2998
views, and much more. You can rest assured you’re 3
getting your money’s worth, and then some!
HOW TO READ AND UNDERSTAND
First things first — basic accounting principles
for non-financial professionals
• How to use general accounting terminology (GAAP) The income statement
like a pro
• Identifying the components of a classified income
• Understanding the underlying assumptions statement
accountants use when preparing financial statements:
• Why tax expense on the income statement is not
historical cost, revenue recognition, matching prin-
always the same as taxes paid during the year
ciples, product costs, period costs, full disclosure,
conservatism, materiality, and accrual accounting • Understanding gains and losses categorized as
“extraordinary” and how they are reflected on the
• What the FASB, SEC, and AICPA are, and how
they govern accounting methods
• Cost of Goods Sold — what this means to an
• Non-accounting considerations that affect the value
analysis of expenses
of financial statements
• How to determine gross profit, compare to net
• 2 primary groups that use financial information —
profit, and draw conclusions about a company’s
who they are, what they need to know
• The difference between managerial accounting and
• The difference between operating expenses, fixed
expenses, and depreciating expenses
• Defining the role of the financial analyst
• How to calculate net profits or losses
• Financial analysis techniques — which are best
suited to specific situations? The statement of cash flow
• The purpose and general structure of the cash flow
The balance sheet statement
• Discovering what a balance sheet is, and what sets
• Learning to distinguish between operating, investing,
it apart from other financial statements
and financing cash flows
• How accounts are classified within the balance sheet
• Identifying cash, marketable securities, inventory, and Understanding and analyzing
prepaid expenses on the balance sheet financial statements
• “Current,” “fixed,” and “other” assets — what they • What financial statements can’t tell you — review
are, and how to assess their value to the company the limitations of financial analysis
• How to recognize an organization’s liquid assets • Using horizontal analysis to determine increases or
decreases in income, profits, and expenses
• Historical cost depreciation and amortization —
what are the weaknesses? • How to use vertical analysis to compare individual
income and expense amounts with net sales
• The difference between short- and long-term
liabilities • An introduction to ratio analysis
• When liabilities can be evaluated as assets • Applying ratios to determine profitability: proven
formulas for net profit margin, net operating margin,
• Equity: what it is, where it appears on the balance
return on assets, return on equity, earnings per
sheet, how it relates to an organization’s liabilities
share, and more
• Using comparative analysis to analyze an organiza-
4 tion’s financial picture over a specified period of time
www.pryor.com • 1-800-556-2998
• Current and quick ratios — 2 ways to determine • How to read and understand the countless foot-
your organization’s liquidity notes that appear in annual reports
• A must-know formula for revealing inventory • Why an unqualified opinion of a financial state-
turnover and ensuring that inventory management ment is more useful than a qualified opinion
is on track
Public reports and audits — what you
• Using numerous other ratios to compare, analyze, need to know
and make sense of financial data, including:
• The difference between public and non-public
- Current liability to owners’ equity quarterly statements
- Fixed assets to owners’ equity • Compilation reports for non-public companies —
- Long-term debt to working capital what they are, how to read them
- Inventory to working capital • Reports to the Securities and Exchange Commission
- Long-term debt to total capitalization • Forms 10-K, 10-Q, and 8-K — and what infor-
- Fixed assets to long-term debt mation is required for each
- Operating ratio • Identifying the difference between government and
not-for-profit accounting and reporting
- Owners’ equity turnover
• What an encumbrance is, and how it is used
- Networking capital turnover
• How fiscal responsibility plays into governmental
- Return on investment and not-for-profit reporting
• Exploring the use of financial ratios to analyze • What fund accounting is, and how to use it
trends, make industry comparisons, and predict
financial problems • The 3 types of funds: Governmental, Proprietary,
Fiduciary — and the purpose of each
• Evaluating capital investment proposals by calculating:
• Using audit reports to accurately assess company
- The present values of future cash flows and annuities performance
- The net present values and internal rates of return • Should your company be audited? Learn when
Deciphering annual reports — tools, the situation is right to request an audit and how
tips, and how-to’s for uncovering to prepare for one
critical information • The difference between internal and external auditors
• The purpose of the annual report • How to read and understand the 2 types of audits:
• How to determine which parts of the annual report financial statement audits and operational audits
are created by accountants and which parts are • Learning about each step of the audit process
created by the management team • How to read an audit report and apply the results
• Annual report breakdown: to address your company’s needs
1. Annual report highlights • The challenges auditors face, and how you might
2. Letter to shareholders be affected
3. Review of operations
4. Statement notes
5. Audit opinions
8 great reasons to
attend this seminar …
1. You’ll stop feeling intimidated, overwhelmed, and
confused by “financial-ese.” We’ll decipher all the
jargon, explain all the terminology, cut through
the double-talk, and give you the last word on
“speaking finance.” You’ll be able to converse
confidently with accountants, vendors, customers,
in your department or division. You’ll be fully
able to justify your requests with solid numbers
presented clearly, accurately, and professionally.
5. You’ll possess the analytical tools that will allow
you to find out how your organization compares
CFOs, CEOs — anyone who talks numbers to your competitors’ in its performance,
both inside and outside your organization. productivity, and financial well-being.
2. You’ll discover how to use the information 6. You’ll understand the financial position of your
gleaned from annual reports for keeping track department or organization and be able to base
of competitor activity, analyzing a company’s your future business decisions, purchases, and
past performance, predicting its future activity, fund allocations on your own accurate analysis
pinpointing strengths and weaknesses, and taking and projections.
advantage of trends and business opportunities
that could affect your company. 7. You’ll be recognized as a valuable player in your
organization’s future as your credibility and respect
3. You’ll be in a better position to contribute increase right along with your financial savvy.
your ideas and proposals regarding company
expenditures, cash flow, major purchases, product 8. You’ll gain the financial tools you need to track
development, staff changes, and much more. profitable areas and growth trends within your
industry, determine the financial health of your
4. You’ll be better equipped to push through requests own company, and make intelligent, fact-based
for more people, equipment, and other resources recommendations for increasing profits.
Bring your calculator! Guaranteed Results
This seminar offers plenty of hands-on exercises, All of our seminars are 100% SATISFACTION
examples, and how-to equations. Learn to GUARANTEED! We’re confident that this seminar
“crunch” the numbers like an expert and apply will provide you with the tips and techniques you
your newfound knowledge to real-world need to make sense of complex financial reports
scenarios. Don’t forget your calculator! and discover what they really mean. If for any
reason you are dissatisfied, send us a letter
(Attn: Customer Relations) within 30 days of
Who should attend? your seminar attendance stating the reason
Small business owners, mid- to upper-level you were not satisfied, and we’ll arrange for
managers and executives, department heads, you to attend another one of our seminars or
non-financial professionals — anyone who receive a full refund — hassle-free.
wants to gain a greater understanding of “the
numbers” as they apply to their organizations.
www.pryor.com • 1-800-556-2998
HOW TO READ AND UNDERSTAND
Enroll Today! Hurry, our seats fill fast. Guarantee your Tax Deduction
enrollment and pay your enrollment fee today! A confirma- If the purpose of attending a Fred Pryor seminar is to help you
tion will be e-mailed, faxed, or mailed to you once your maintain or improve skills relating to employment or business,
registration is completed. Please make your preference expenses relating to the program may be tax-deductible according
known at time of registration. Payment is due before to I.R.C. Reg. 1.162-5. Please consult your tax adviser.
Express Seminar Enrollment! Please be sure to provide us
with your e-mail address or fax number and check the
Express Seminar Enrollment box on the registration form.
You will receive your e-mailed or faxed confirmation
within 48 hours of our receiving your e-mailed, faxed, or
mailed registration form.
Check-in: 8:30 a.m. – 9:00 a.m.
Program: 9:00 a.m. – 4:00 p.m.
Cancellations and Substitutions
You may cancel your registration up to 10 business days On-Site Training Solutions
before the program. Your registration fee will be refunded
less a cancellation fee. If you need to cancel less than
10 business days prior to the program, you may 1) send
a substitute from your organization or 2) transfer your Get the Results You’re Looking For!
registration fee to another program of your choice that is Bring our powerful, high-impact training programs to your orga-
scheduled within 12 months of your original event. Please nization and show your employees that you’re serious about their
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responsible for payment. Substitutions may be made at and objectives.
Choose From Over 150 Courses!
Please Note From management development to customer service, our compre-
• We will e-mail, fax, or mail your confirmation to you hensive library of courses provides a learning experience that is
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ing or including in your personnel file. to meet tough workplace challenges head-on, realize their full
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Section 4 on the Registration Form. Please mail or fax a
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processing. Thank you.
HOW TO READ AND UNDERSTAND
Take the guesswork out of interpreting
financial statements, and sharpen your
Just one day, and you’ll be able to:
• Accurately read a balance sheet, income
statement, and cash flow statement
• Master basic accounting skills that will 913-967-8842
help you make sense of all types of
• Distinguish between operating, investing,
and financing cash flows
• Understand your organization’s financial ONLINE
process, and become a more powerful
strategic decision-maker www.pryor.com
• Use financial ratios to analyze trends,
compare your organization to others in
your industry, and pinpoint the right
growth strategies for your company
• Decipher a company’s annual report,
and mine its contents for important MAIL
financial information a layperson may
Fred Pryor Seminars
And much, much more! P.O. Box 219468
See inside for details! Kansas City, MO 64121-9468
s Yes! I want to learn how to make sense of complex
financial statements. Enroll me today! 911230
4 METHOD OF PAYMENT payment now. Tuition is due before the seminar.
IMPORTANT: Send your
Please make checks payable and return this form to: Fred Pryor Seminars, P.O. Box 219468,
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REGISTRATION FORM – How to Read and Understand Financial Statements