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Blogplatforms/ networks overview

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The most interesting platforms.

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Blogplatforms/ networks overview

  1. 1. Summary1. Types sites2. Why join a blog network?3. Sites a Tumblr b Pinterest c Chictopia d Twigstyle e The Fancy f Fashiolista g Bloglovin‘ h Lookbook i Hellocotton j Foodgawker k Baking l Mamablogs
  2. 2. Title Types sitestitle - Blogplatforms - Tumblr, Blogger, Wordpress - Startpage overview - Pinterest - Collection profiles (online community) - Chictopia, Twigstyle, The Fancy, Fashiolista, Mamablogs - Total streaming (pictures/ text) - Bloglovin‘, Lookbook, Hellocotton, Foodgawker, Baking 2
  3. 3. Why join a blog network? Titletitle - Networking/ Relationships - Increased traffic - SEO - Revenue - Prestige - Learning - Expertise - Consitency 3
  4. 4. Title what Tumblr title - Microblog, scrapbook of blogs history - Midtown Manhattan, NY - Launched on April 27, 2007 by David Karp & Marco. - Within 2 weeks of its launch, the service gained 75,000 users. business model - Premium themes: designed by artists $9-$49 - Directory: top places from $9 - Investorstarget group - Teen & college-aged user segments; 50% Tumblrs visitor base: -25 years.numbers – February 13, 2012: +44.3 million blogs, +17 billion total posts - September 2011: website +13 billion views per month. - July 2011: 13.4 million unique visitors in the U.S. i—up 218% from July 2010. 4
  5. 5. usage – Users can share, like or re-blog other blogger‘s content such as pictures, quotes or links through their Tumblr blog. – To start a Tumblr network, users simply look through the variety of blogs and find the ones that most interest them. – Users are able to follow other users and see their posts on the homepage called the ―dashboard‖ – Since photo‘s are what is mainly shared throughout the network, Tumblr is a great site for artists to show their portfolio & have their art passed around through ―reblogging‖ 5
  6. 6. Title Pinterest what - Virtual pinboard/ moodboard title - Het internetfenomeen van 2012 history - Palo Alto, California (US) - Company founded in 2008, site launched 2 years later - 3 co-founders business model - Picture of Zappos shoes on your Pinterest > linkt to Zappos.com - Visitor buys the shoes > % of revenue for Pinteresttarget group - 80% women - Age: 25-34 numbers - January 2012 :11.7 million unique users - Average of 11 million visits each week in December 2011 6
  7. 7. usage – Registration open after e-mailrequest. Login with FB (Timeline format necessary) or Twitter – Items (pictures) are pinned. – Pins can be grouped into "boards―, which are sets of pins created on a given topic. – Users can follow the activity of other Pinterest users. – Tastemakers page exists to suggest relevant users to follow. – When viewing the sites homepage, a user sees a "Pin Feed" that shows activity among the boards and pinners that the user follows. 7
  8. 8. Title Chictopia titlewhat - Online fashion community, shopping guidehistory - USA - Founded in 2008 - Helen Zhu, Corinne Chan and Ricky Hobusiness model - Advertisingtarget group - Anyone who loves fashion but not a part of the mainstream modeling industrynumbers - +100,000 registered users and growing 8
  9. 9. usage – Members post pictures of themselves in fashionably outfits. – A brief description of the outfit is encouraged, as well as where each clothing (or accessory) item was purchased. – Other Chictopia users can them post comments on the outfits. – Instead of offering monetary payouts for popularity or number of posts, Chictopia offers "chic rewards" that can be redeemed for various amounts of "chic points." (from designer nail polishes to dresses originally sold at retailers such as H & M to hats, jewelry, shoes, books,…) – Points can be earned by: posting on the forum, posting fashion photos of your own outfits, commenting on other users photographs, and accumulating large numbers of following fans. 9
  10. 10. Title Twigstyle titlewhat - Online fashion community, shopping guide (FR)history - ? business model - Advertising - Webshoppingtarget group - Blogsters who want to share their style and trends.numbers - ? 10
  11. 11. usage – Posting of outfit pictures with description and place of purchasing. – Link to other blogsters with that brand in an outfit. – Short description of yourself with link to the blog. – Daily publication of articles of the team of magazine Twigstyle about fashion, beauty and trends. 11
  12. 12. Title The Fancy titlewhat - Blogplatform, store, magazinehistory - ?business model - Advertising - Deals with brandstarget group - Young: age 12-30 - Men and women numbers - ? 12
  13. 13. usage – Members post pictures of things they like. – People can like or ‗fancy it‘. – Webshop where members can fancy items, sell them, buy them or say they own it. – Members can be followed and be popular. – Points can be earned by: posting on the forum, posting fashion photos of your own outfits, commenting on other users photographs, and accumulating large numbers of following fans. 13
  14. 14. Title Fashiolista* title what - Online fashion community (webshop) history - Amsterdam, The Netherlands - 4 men - Found in 2009 - Cooperation with students Amsterdam Fashion Institute business model - Banneradvertising - Custom cooperation with brands & webshops (G-Star, Asos, Topshop, Welikefashion) –contests & win-actions-target group - Women with a passion for fashion (160 countries)numbers - + 1 million unique visitors/ month - ca. 30.000-50.000 clicks/day from an article to a webshop (2-3% actually buys) >commission for Fashiolista - 500.000 users - . 14
  15. 15. usage – Kind of Twitter for fashion. – Show your favorite items & style (from webshops) on your profile. – Link with webshops. – Shop Fashiolista items: filters on color, brand, popular items, new, ‗Latest love‘ of the people you follow. (+ 3 million products on the site added by members) - Gamification: follow people, see how much followers somone has, receive credits (1st to add an item), put active Fashiolista‘s in the spotlight. 15
  16. 16. Title Bloglovin‘ titlewhat - Organizing platform for (fashion) blog contenthistory - Sweden - 6 boys aged 19-28 - CEO 23 yearsbusiness model - Revenue from advertising that appears around the page.target group - Over 350‘000 fashion bloggers in thenetwork - Female: 85% female audience - Young: Average age of 22, majority 15-30 - Trendsetters: 67% write their own blognumbers - Active: The average user visits 50 times per week - + 3‘500000 unique visitors per month - + 65‘000000 pageviews per month - + 1000‘000 registered members 16
  17. 17. usage - Organizing platform for (fashion) blog content – Following bloggers – In order of date or blogger – Claim your blog – Blogging tool like Wordpress, Blogger – Acces to RSS feed necessary – Completely free – Generating traffic to the site http://www.youtube.com/watch?v=VX-aoUBg-zE&feature=player_embedded 17
  18. 18. Title Lookbook.nu title what - Online fashion community, fashion diary history - San Francisco, California (US) - Founded in 2008 by a boy and a girl who love each other & fashion - The worlds first, editorless fashion magazine business model - Advertising - Sponsorships, integrated campaignstarget group - Female: 80% female - Young: 66% between 18 -34, 33% between 12 -17, avg. age: 20 yrs. - Connected: 50% of members run their own blog/personal website - Creative: Top occupations: students (college, fashion, architecture, art, design, photography, etc.), photographers, fashion designers, graphic designers, bloggers, models, musicians, and stylists. numbers - + 4.5 million unique visitors per month - + 100 million page views per month - + 725,000 total registered members 18
  19. 19. usage – Overview of looks of members as inspiration – Stylish outfits 19
  20. 20. Title what Hellocotton title - Organizing platform for ♀ blog content history - Paris, France - April 2008 - Hubert Michaux and Victor Cerutti business model - 100% ad-based business model (high quality advertising)target group - Women numbers - +- 3 million monthly unique visitors - +- 7,000 of both leading and less-known female-oriented blogs - Biggest independent community of women‘s blog (+10 000 blogs) - Fastest growing women website / FR 20
  21. 21. usage – And inspiration network and trend-watch tool. – Members can follow for free the most talented women bloggers out there. – Hellocotton allows to comment, vote and share it all with your friends. – Hellocotton brings together all inspiring blogs of the moment. All you friends (people you follow) messages and articles are uploaded in real time to your homepage. – Members can follow the publications of talented women bloggers -Hellocotton members with a passion (for fashion, cooking, reading…)- sharing with you the latest trends and their discoveries. As soon as you follow a member, all its updates are automatically visible on your newsfeed. 21
  22. 22. Title Be titlewhat - Social fashion network - French site for ♀ of editor Doctissimohistory - Found in 2000 - First French ♀ site business model - Advertisingtarget group - Women numbers - ? 22
  23. 23. usage – Members can post their looks and inspirations, create stylingboards and a virtual dressing (with catalogue products), create a blog… – Create and answer surveys, join and launch challenges, discuss on the forums… – Others can leave messages on your wall. – Newsfeed with news from your friends. – News and possiblity to share your impressions, things you like about fashion, beauty, lifestyle, culture and people. – Badges depending on how active you are on the site (participat discussions, share your looks…) – ‗Bees du jour/du mois‘ – 5 official blogsters, 7 ‗animatrices Bees‘ 23
  24. 24. Title Foodgawker titlewhat - Photo gallery that allows to visually search & discover new recipes, techniques & ingredients. - Publisher of food photography submitted by food bloggers from around the world. (editors review hundreds of submissions daily – quality, appealing images-)history - Launched in June 2008 by web consultant Chuck Lai - First website of the Gawkerverse (network of curated, user-submitted photo gallery sites: foodgawker, craftgawker, weddinggawker, dwellinggawker). Small team of editors, creatives & developers passionated about photography, food, crafts and design. - San Francisco business model - Advertising: https://advertisers.federatedmedia.net/explore/view/foodgawkertarget group - 66% college/grad. school - 68% women - 36% 18-34 age, 29% 35-49 age numbers - 2 million visitors/month - 576,000 absolute unique visitors/month 24
  25. 25. usage – Extensive archive of recipes that you can visually browse and search by category, tags and popularity. – To get more details about a photo, simply click on the image and youll be taken to the submitters blog post where youll find a recipe, read a restaurant review or learn about new food trends. – If you register and create an account, you will be able to save, tag and write notes on your favorite photos/recipes by clicking on the heart icon. You can even share your favorite pages with your friends and family. – Semilar: http://www.tastespotting.com/about 25
  26. 26. Title Baking titlewhat - Overview of baking-related posts from aroudnd the WordPress.com communityhistory - ? business model - Fremium modeltarget group - Foodbloggersnumbers - ? 26
  27. 27. usage – Extensive archive of recipes that you can visually browse. Divided into Featured posts and Latest posts. – To get more details about a photo, simply click on the image and youll be taken to the submitters blog post where youll find a recipe, read a restaurant review or learn about new food trends. – Daily updated 27
  28. 28. Title Mamablogs titlewhat - Overview of mothers with a blog.history - ? business model - Advertisingtarget group - Mothers with a blog numbers - ? 28
  29. 29. usage – 3- step model – Choose a button and paste the code on your blog – Fill in the registration form – Mamablogs will visit your site and consider if you fit in with your blog. – More visitors and more acquaintance 29

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