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Take out your cellphone…
@ellynnya #ontariowater
Open up Twitter, Facebook,
Instagram or LinkedIn…
@ellynnya #ontariowater
Take a photo…
@ellynnya #ontariowater
Write a caption…
Use the hashtag
#ontariowater
Tag @WaterTAPOntario
@ellynnya #ontariowater
…and POST!
@ellynnya #ontariowater
12 Ways to Create a Buzz at
Industry Events
BUZZ BOREOR
@ellynnya #ontariowater
Always do your
research first and
start early
@ellynnya #ontariowater
Craft your
message
@ellynnya #ontariowater
1
Leverage
social media
@ellynnya #ontariowater
2
Create
compelling
content
@ellynnya #ontariowater
3
๏ Blog posts (onsite and offsite)
๏ Videos
๏ LinkedIn long-form posts
๏ How-to Booklets and Guides
Buzz-worthy content
Get on the
agenda
@ellynnya #ontariowater
4
Go with an
army and break
away from it
@ellynnya #ontariowater
5
Dress to stand
out
@ellynnya #ontariowater
6
Let others tell
your story
@ellynnya #ontariowater
7
Try something
new
@ellynnya #ontariowater
8
Hack the
event
@ellynnya #ontariowater
9
Real-time
action
@ellynnya #ontariowater
10
Give away
awesome stuff
@ellynnya #ontariowater
11
Pay to play
@ellynnya #ontariowater
12
๏ Making it only about you
๏ Being overly aggressive and opportunistic
๏ Buzz without a purpose
๏ Bot-generated buzz
๏ Ran...
Ellen Nyarko
Marketing Manager
ellen.nyarko@gmail.com
@ellynnya
Thank You. Questions?
Learn how to generate
buzz and demand
 Industry Events: Will Your Team Generate the Buzz or Be a Bore?
 Industry Events: Will Your Team Generate the Buzz or Be a Bore?
 Industry Events: Will Your Team Generate the Buzz or Be a Bore?
 Industry Events: Will Your Team Generate the Buzz or Be a Bore?
 Industry Events: Will Your Team Generate the Buzz or Be a Bore?
 Industry Events: Will Your Team Generate the Buzz or Be a Bore?
 Industry Events: Will Your Team Generate the Buzz or Be a Bore?
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Industry Events: Will Your Team Generate the Buzz or Be a Bore?

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Have you ever wondered how some trade show booths, presentations, and speakers seem to create a buzz? Learn practical tips to deliver your organization’s compelling message in a variety of settings (1:1, small group, social media) and how to leverage opportunities to shine through the noise, beyond the competition. You will also learn five negative trade show signals to avoid.

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Industry Events: Will Your Team Generate the Buzz or Be a Bore?

  1. 1. Take out your cellphone… @ellynnya #ontariowater
  2. 2. Open up Twitter, Facebook, Instagram or LinkedIn… @ellynnya #ontariowater
  3. 3. Take a photo… @ellynnya #ontariowater
  4. 4. Write a caption… Use the hashtag #ontariowater Tag @WaterTAPOntario @ellynnya #ontariowater
  5. 5. …and POST! @ellynnya #ontariowater
  6. 6. 12 Ways to Create a Buzz at Industry Events BUZZ BOREOR @ellynnya #ontariowater
  7. 7. Always do your research first and start early @ellynnya #ontariowater
  8. 8. Craft your message @ellynnya #ontariowater 1
  9. 9. Leverage social media @ellynnya #ontariowater 2
  10. 10. Create compelling content @ellynnya #ontariowater 3
  11. 11. ๏ Blog posts (onsite and offsite) ๏ Videos ๏ LinkedIn long-form posts ๏ How-to Booklets and Guides Buzz-worthy content
  12. 12. Get on the agenda @ellynnya #ontariowater 4
  13. 13. Go with an army and break away from it @ellynnya #ontariowater 5
  14. 14. Dress to stand out @ellynnya #ontariowater 6
  15. 15. Let others tell your story @ellynnya #ontariowater 7
  16. 16. Try something new @ellynnya #ontariowater 8
  17. 17. Hack the event @ellynnya #ontariowater 9
  18. 18. Real-time action @ellynnya #ontariowater 10
  19. 19. Give away awesome stuff @ellynnya #ontariowater 11
  20. 20. Pay to play @ellynnya #ontariowater 12
  21. 21. ๏ Making it only about you ๏ Being overly aggressive and opportunistic ๏ Buzz without a purpose ๏ Bot-generated buzz ๏ Random unsolicited engagement Ultimate Buzz Killers
  22. 22. Ellen Nyarko Marketing Manager ellen.nyarko@gmail.com @ellynnya Thank You. Questions? Learn how to generate buzz and demand

Have you ever wondered how some trade show booths, presentations, and speakers seem to create a buzz? Learn practical tips to deliver your organization’s compelling message in a variety of settings (1:1, small group, social media) and how to leverage opportunities to shine through the noise, beyond the competition. You will also learn five negative trade show signals to avoid.

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