Social Media For Nonprofits 4.0


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Harnessing the power of social media for nonprofits.

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Social Media For Nonprofits 4.0

  1. 1. W Harnessing the Power of Social Media. Elaine Gantz Wright 214.683.9295
  2. 2. W What is social media? Social media is the landscape of online tools— such as blogs, video, and sites like Facebook, Linked In, Twitter, and— where people share content, have conversations, and participate in social action.
  3. 3. Blogging RSS Micro Blogging Widgets Photo/video sharing Social Platforms Message Boards Podcasts Social media sites Chat/IM
  4. 4. W Why should we care? In 2005, 8% of all adults online had a profile on a social network site. Today, 35% do. 73% of active online users have read a blog. 57% have joined a social network. 55% have uploaded photos. 22% have uploaded videos. 51% of social media users have 2 or more profiles. Sources: Pew Internet & American Life Report (January 2009) Universal McCain Comparative Study on Social Media Trends (March 2008)
  5. 5. W Why should we care? • In 2007, total online giving in the US reached over $10 billion - a 52% increase over 2006. • By 2010, experts forecast 30% of all funds donated to nonprofits will be raised online. • 76% of donors say they are motivated by friends and family. • In Dec. 2008, 54.5 million people visited Facebook – a 57% increase over the previous year. • In Dec. 2008, 4.5 million people visited Twitter – a 753% over the previous year. Sources: ePhilanthropy Foundation; Harvard Initiative on Social Enterprise; Carol Cone, Cone Inc; Pew Internet & American Life Report (Jan 2009)
  6. 6. “The real value of social media is that it exponentially leverages word-of-mouth.” -- John Haydon Marketing Consultant
  8. 8. W 5 Rules of social media: 1. LISTEN. Social media is not about you. It’s about the people who care about you. Listen before you speak.
  9. 9. W 5 Rules of social media: 2. GET INVOLVED. Social media is journey -- not a destination. It’s about building relationships. Ask questions, engage, and connect. Be inspiring.
  10. 10. W 5 Rules of social media: 3. GIVE UP CONTROL. You can’t control or edit the conversation. If you want to spread the Word, you have to trust. Listen. Inspire. Engage. Release.
  11. 11. W 5 Rules of social media: 4. BE HONEST. You can’t “spin” with social media. Be open, honest, and authentic.
  12. 12. W 5 Rules of social media: 5. Think long term. Don’t expect immediate, measurable results. It takes time to build trust and make connections. Listen. Inspire. Engage. Release.
  13. 13. Wmedia? Where are nonprofits on social From 2009
  14. 14. W Relations Online Communities: Interactive Public
  15. 15. W Cause-Focused Social Networks
  16. 16. Blogs W
  17. 17. W Social Media Success Stories Epic Change raised $11,000 in just 48 hours to help build a classroom in Tanzania on Twitter. 98% of donors had never before donated to Epic Change. How Do You Measure Gratitude? A Tweetsgiving wrapup (15,000+ page views in 48 hours - WOW!) PM Dec 2nd, 2008 from web • The “Dollars for Darfur” Group on Facebook has over 5,000 student members and raised $150,000 in 2007 to help stop genocide in Sudan. Sources:, Nonprofit 2.0 (November 2008)
  18. 18. W Tools to Monitor Social Media
  19. 19. W Now. . . Get out there and connect! Elaine Gantz Wright 214.683.9295