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Effective Planning for Small to Medium Sized Agencies | BrightonSEO 2018 | Pole Star Digital

Best practice advice for Operations to ensure you plan effectively as an organisation, to provide both the best work for your clients and ensure you run your own agency effectively as a business as well. I've drawn on advice from various industry experts on the topics of tracking time, scope of work and over-servicing, outlining best practice recommendations and common pitfalls/challenges. This is from the point of view of a small independent owner-run agency, but draws on examples from my time at network media agencies as well. This was presented at the conference BrightonSEO in September 2018: https://brightonseo.com/conference-talk/effective-planning-for-small-medium-agencies-consultancies/

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http://www.slideshare.net/EllaGunson
Briony Gunson
@BrionyGunson
POLE STAR DIGITAL
Effective planning for small
to medium agencies
Agenda.
BriefintrotomeandOps
3areasofbestpracticeforeffectivePlanning
Mosteffectiveplanningtool
Butfirst,
alittlesecret…
Best practice inspired
and informed by:
My fuck ups
Other people’s fuck ups
We learn a lot from mistakes.
See everythingas an
opportunity for growth!
Imaynothaveallthe
answers,butIknow
someonewhodoes.
Agency
Owners
Operations
Directors
Business
Coaches
Heads of
Marketing
SEO
Influencers
Briefintroto
MeandOps

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