An analysis by Elizabeth Ngonzi of 1,500 tweets generated by The Secretary's Second Global Diaspora Forum in Washington, D.C., Jul 25-26, 2012.

1. HOW 1,500 TWEETS ABOUT
THE SECRETARY’S
SECOND GLOBAL DIASPORA FORUM
REACHED MILLIONS…
By @LizNgonzi

2. About The Secretary‟s Second Global Diaspora Forum
“The Global Diaspora Forum is an annual celebration of America‟s diaspora
communities. The gathering challenges diaspora communities to create new
partnerships with the private sector, civil society, and public institutions in order to make
their engagements with their countries of origin or ancestry effective, scalable, and
sustainable.” (Content Source: 2012 GDF Briefer)

3. The Secretary‟s Second Global Diaspora Forum –
500 Diaspora Participants From Around The Globe:
 Leaders of diaspora communities
 U.S. government officials
 Private sector stakeholders
 Representatives of international institutions
 Foundation executives
 Academic experts
 Members of nonprofit organizations
Content Source: GDF 2012 Briefer
Forum Agenda

4. Topics:
How new technology can empower and increase Diaspora:
• Philanthropy
• Social Entrepreneurship
• Volunteerism
• Social Innovation
Goals for Participants:
• Discuss how to build new partnerships
• Share experiences and best practices
• Develop new ways to build bridges between Diaspora
communities and their countries of settlement and origin.
Content Source: GDF 2012 Briefer

5. Forum Summary: Click Here

6. Three “C”s I Sought and Gained From
The Secretary‟s Second Global Diaspora Forum:
1. Connections
2. Collaboration
3. Content

7. Summary of The Secretary‟s Second
Global Diaspora Forum Twitter Analysis Results
Reach of Tweets: 1,541,682
Impressions Generated: 11,898,096
Total Number of Tweets: 1,500
Contributors (Tweeters): 402
Activity Period: Number of Tweets
July 25, 2012: 929
July 26, 2012: 485
July 27, 2012: 86
Tweet Types: Count:
Regular Tweets: 817
Replies to Tweets: 127
Retweets: 556

8. The Secretary‟s Second Global Diaspora Forum:
Twitter Content Highlights
Key: Size of Word = Frequency of Use in Tweets | Number of Tweets Analyzed = 1,500

9. The Secretary‟s Second Global Diaspora Forum:
Top 20 Overall Twitter Contributors
Ranking Twitter Handle # of Tweets # of Mentions # of Retweets # of Impressions
1 @Ashoka 14 96 30 5,126,646
2 @StateDept 10 119 44 3,065,420
3 @USAID 10 125 28 1,661,200
4 @echoinggreen 1 2 0 403,208
5 @ChristineMiller 2 2 0 188,208
6 Arturo_Sarukhan 2 11 7 169,468
7 @DiasporaIdea 177 179 40 67,146
8 @MigrationPolicy 26 31 0 63,375
9 @NoreenBowden 30 14 9 52,627
10 @eJournal_USA 2 3 1 49,506
11 @Rajeev_NL 1 0 0 44,470
12 @Microlinks 20 2 0 41,276
13 @faithmight 6 1 1 34,758
14 @alb68 102 20 13 32,232
15 @usembbrussels 5 0 0 30,745
16 @hadjibeye 15 2 1 29,790
17 @Semhar 6 57 0 29,310
18 @LizNgonzi 18 15 8 26,520
19 @CONX 7 15 3 25,893
20 @USAdarFarsi 2 1 1 23,010
Source: Tweet Reach Report

10. The Secretary‟s Second Global Diaspora Forum:
Top 20 Tweeters by Number of Tweets
Ranking Twitter Handle # of Tweets
1 @DiasporaIdea 177
2 @alb68 102
3 @SuGrv 77
4 @MarlonAHill 50
5 @DiasporasMSP 47
6 @AspenMEP 40
7 @NoreenBowden 30
8 @MigrationPolicy 26
9 @moefeliu 26
10 @US_PNB 24
11 @SelenUcak 22
12 @Microlinks 20
13 @jjingob2535 19
14 @innovgen 19
15 @LizNgonzi 18
16 @ATibeso 18
17 @hadjibeye 15
18 @Ashoka 14
19 @GPIAtState 14
20 @KrisAtState 14
Source: Tweet Reach Report

11. The Secretary‟s Second Global Diaspora Forum:
Top 20 Tweeters Mentioned By Others
Ranking Twitter Handle Mentions
1 @DiasporaIdea 179
2 @USAID 125
3 @StateDept 119
4 @Ashoka 96
5 @DiasporaAtState 92
6 @DiasporasMSP 90
7 @TSonenshine 77
8 @Semhar 57
9 @MauraAtUSAID 50
10 @KrisAtState 47
11 @GPIAtState 42
12 @MarlonAHill 36
13 @SuGrv 32
14 @MigrationPolicy 31
15 @katleenfelix 25
16 @cjhartnett 24
17 @dwordsworth 23
18 @alb68 20
19 @DAWNInc 18
20 @LizNgonzi 15
Source: Tweet Reach Report

12. The Secretary‟s Second Global Diaspora Forum:
Top 20 Tweeters Retweeted By Others
Ranking Twitter Handle # of Retweets
1 @StateDept 44
2 @DiasporaIdea 40
3 @Ashoka 30
4 @USAID 28
5 @MarlonAHill 28
6 @SuGrv 22
7 @DiasporasMSP 17
8 @alb68 13
9 @SelenUcak 10
10 @NoreenBowden 9
11 @LizNgonzi 8
12 @GPIAtState 8
13 @KrisAtState 8
14 @STASatState 8
15 @Arturo_Sarukhan 7
16 @US_PNB 7
17 @MauraAtUSAID 7
18 @TSonenshine 5
18 @DiasporaAtState 4
20 @FollowTurkey 4
Source: Tweet Reach Report

13. The Secretary‟s Second Global Diaspora Forum:
Top 20 Generators of Impressions
Ranking Twitter Handle # of Impressions
1 @Ashoka 5,126,646
2 @StateDept 3,065,420
3 @USAID 1,661,200
4 @echoinggreen 403,208
5 @ChristineMiller 188,208
6 @Arturo_Sarukhan 169,468
7 @DiasporaIdea 67,146
8 @MigrationPolicy 63,375
9 @NoreenBowden 52,627
10 @eJournal_USA 49,506
11 @Rajeev_NL 44,470
12 @Microlinks 41,276
13 @faithmight 34,758
14 @alb68 32,232
15 @usembbrussels 30,745
16 @hadjibeye 29,790
17 @Semhar 29,310
18 @LizNgonzi 26,520
19 @CONX 25,893
20 @USAdarFarsi 23,010
Source: Tweet Reach Report

14. POPULAR GEOGRAPHIES

15. The Secretary‟s Second Global Diaspora Forum:
“Africa” Tweet Content
Key: Size of Word = Frequency of Use in “Africa” Tweets | Number of Tweets Analyzed = 40

16. The Secretary‟s Second Global Diaspora Forum:
“Asia” Tweet Content
Key: Size of Word = Frequency of Use in “Asia” Tweets | Number of Tweets Analyzed = 5

17. The Secretary‟s Second Global Diaspora Forum:
“Caribbean” Tweet Topics
Key: Size of Word = Frequency of Use in “Caribbean” Tweets | Number of Tweets Analyzed = 6

18. The Secretary‟s Second Global Diaspora Forum:
“Europe” Tweet Content
Key: Size of Word = Frequency of Use in “Europe” Tweets | Number of Tweets Analyzed = 3

19. The Secretary‟s Second Global Diaspora Forum:
“Latin America” Tweet Content
Key: Size of Word = Frequency of Use in “Latin America” Tweets | Number of Tweets Analyzed = 28

20. POPULAR TOPICS

21. The Secretary‟s Second Global Diaspora Forum:
“Economic Development” Tweet Content
Key: Size of Word = Frequency of Use in “Economic Development” Tweets | Number of Tweets Analyzed = 8

22. The Secretary‟s Second Global Diaspora Forum:
“Mentor” Tweet Content
Key: Size of Word = Frequency of Use in “Mentor” Tweets | Number of Tweets Analyzed = 6

23. The Secretary‟s Second Global Diaspora Forum:
“Mobile Money” Tweet Content
Key: Size of Word = Frequency of Use in “Mobile Money” Tweets | Number of Tweets Analyzed = 31

24. The Secretary‟s Second Global Diaspora Forum:
“Philanthropy” Tweet Content
Key: Size of Word = Frequency of Use in “Philanthropy” Tweets | Number of Tweets Analyzed = 81

25. The Secretary‟s Second Global Diaspora Forum:
“SocEnt” (Social Entrepreneurship) Tweet Content
Key: Size of Word = Frequency of Use in “SOCENT” Tweets | Number of Tweets Analyzed = 15

26. The Secretary‟s Second Global Diaspora Forum:
“Volunteer” Tweet Content
Key: Size of Word = Frequency of Use in “Volunteer” Tweets | Number of Tweets Analyzed = 18

27. Methodology:
• Generated a Premium Tweetreach Report (on 7/27/12) using The Secretary‟s
Second Global Diaspora Forum Twitter Hashtag: #GDF2012
• Exported the Report to Excel and Conducted Analysis on:
• Top Tweeters to Determine Frequency, Reach and Amplification of Their
Tweets.
• For ease of reading, results were presented in Table format and any
pertinent information, highlighted in red.
• Frequency of Mentions of Names of Geographic Regions (selected based on
Forum agenda regional foci: Africa, Asia, Caribbean, Europe and Latin
America).
• Frequency of Mentions of Specific Topic Names (selected based on Forum
agenda themes: Economic Development, Mentor, Mobile Money, Philanthropy,
SocEnt (Social Entrepreneurship), and Volunteer.
• For ease of reading, Tweet results were inputted into Wordle and
presented in “word cloud” format.
• “RT” and Twitter Hashtag: “#GDF2012” were excluded from the Wordle
analysis, given their frequency of use, relatively lack of importance in this
analysis and their potential to overshadow other more pertinent words.

28. Glossary of Key Terms:
• Impression: “Currently, there is no way to know whether or not a particular user has
actually read a particular Tweet. When we [Tweetreach] say "impression", we mean
that a Tweet has been delivered to the Twitter stream of a particular account. Not
everyone who receives a tweet will read it.”
• Mention: “Mentioning another user in your Tweet by including the @ sign followed
directly by their username is called a "mention". Also refers to Tweets in which your
username was included.”
• “Retweet (verb) To retweet, retweeting, retweeted. The act of forwarding another
user's Tweet to all of your followers.”
• Tweet (noun) A message posted via Twitter containing 140 characters or fewer.
• “TweetReach makes it easy to measure your Twitter campaigns so you can
demonstrate real results. Use TweetReach to analyze tweets about your hashtag,
brand name or URL; get in-depth social analytics on reach, exposure, tweets and
contributors ”
• “Wordle is a toy for generating „word clouds‟ from text that you provide. The clouds
give greater prominence to words that appear more frequently in the source text.”

29. Sources
Slide #: Logo / Photo / Video:
1: Global Diaspora Forum Logo: 2012 GDF Briefer | Twitter Icon:
http://www.iconfinder.com/icondetails/10958/128/twitter_icon
2: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/Global-Diaspora-Forum-2012.jpg
3: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/7661957976_c27cd17c22_k.jpg
4: Photo: http://diasporaalliance.org/wp-content/uploads/2012/02/Global-Diaspora-Forum-2012.jpg
5: Forum Summary Photo and Content : http://diasporaalliance.org/featured/global-diaspora-forum/
6: Photo: Liz Ngonzi (Liz Ngonzi with Thomas Debass, Global Partnership Initiative, U.S. Department of State)
7: Twitter Bird Icon: https://twitter.com/logo
14: World Map Image: http://igl-inc.com/dotnetnuke/images/black_on_white_world_map.gif
20: • Global Giving Logo: http://www.globalgiving.org/img/logos/gg_horizontal_color.jpg
• Ashoka Logo: http://www.ashoka.org/sites/all/themes/ustheme/logo.png |
• OPIC Logo: https://www2.opic.gov/images/logo.gif
• Western Union Mobile Money Logo: https://encrypted-tbn1.google.com/images?q=tbn:ANd9GcRv3HKssulivcFQ-
QFjK82Paj1cgFf5OJa9mKhrMbrC6Sn7R0HeYw
• MentorCloud Logo: http://www.mentorcloud.com/wp-content/themes/theme1547/images/logo.png
27 & 28: Photo: http://www.blogging4jobs.com/business/resources-for-hr-recruiting-on-social-media/
29: Photo: http://tinyurl.com/7gngvzn
30: International Diaspora Engagement Alliance Logo: http://diasporaalliance.org/wp-
content/themes/IdEA/images/logo_color_02.png
31: Photo: http://tinyurl.com/7gngvzn

30. Engage With
America‟s Diaspora Communities:
http://diasporaalliance.org/

31. Liz Ngonzi‟s Contact Details
Educator / Entrepreneur / Speaker
• Speaking / Consulting Website: LizNgonzi.com
• New York University Courses Website: epsilen.com/en33
• Presentations Website: www.slideshare.net/ElizabethNgonzi
• Email: EN33@NYU.edu
• Mobile: 732.208.3304
• Twitter: @LizNgonzi