Creating the Internet-Based Nonprofit Presented during the Kenya Association of Fundraising Professionals' 19th Eastern Africa Resource Mobilization Workshop in Mombasa, Kenya. December 7, 2012.

1. Going Digital:
Creating an
Internet-Based
Non-profit
Presented by Liz Ngonzi
Kenya Association of Fundraising Professionals:
19th Eastern Africa Resource Mobilization Workshop
Mombasa, Kenya | Dec. 7, 2012
@LizNgonzi

2. About me:
@LizNgonzi

3. Goals
• Review the necessary elements in creating an
effective online eco-system.
• Learn about various ways to measure the
effectiveness of your online footprints.
• Discover ways in which your organization can
leverage technology to differentiate delivery of
its services.
• Review how effectively your respective
organizations tell their stories online and
through mobile channels.
@LizNgonzi

4. Your organization’s online eco-system
@LizNgonzi

5. Necessary elements for effective
management of your online eco-system
 Continually and creatively demonstrates transparency
and reports impact of work.
 Makes Giving EASY!
 Delivers unified visual identity through all online /
offline channels.
 Tells its story in ways that provide compelling reasons
for continued supporter engagement.
 Effectively uses multiple social media platforms /
supporters to fundraise and create awareness.
 Provides tools through which you can assess
effectiveness of online activities.
 Mobile-enabled. @LizNgonzi

6. YouTube for Nonprofits channel
@LizNgonzi

7. Assessment:
Tweetreach
report -
Kenyans4Kenya
@LizNgonzi

8. Assessment:
Facebook
Page report -
“Liked”
@LizNgonzi

9. Assessment:
Facebook
Page report -
“Reach”
@LizNgonzi

10. Assessment:
Facebook
Page report -
“Talking About
This”
@LizNgonzi

11. Assessment:
Email
Marketing
Campaign
@LizNgonzi

12. 300
2
0
0
160
Assessment:
20
1
Email
2
Marketing
Campaign
@LizNgonzi

13. 300
2
0
0
160
Assessment:
20
1
Email
2
Marketing
Campaign
@LizNgonzi

14. Assessment:
Email
Marketing
Campaign
@LizNgonzi

15. Case study:
integrated
online /
offline rural
community-
led
advocacy
@LizNgonzi

16. Case study:
mobile
service
delivery
@LizNgonzi

17. Case study:
mobile
service
delivery
@LizNgonzi

18. Case
study:
mobile
service
delivery
@LizNgonzi

19. @LizNgonzi

20. @LizNgonzi

21. @LizNgonzi

22. @LizNgonzi

23. Organizational self-assessment:
• Are you setup to effectively attract and convert
new supporters online or through mobile
channels?
• Is your story compelling and accessible on
multiple channels and in varied formats?
• Do you give your most devoted supporters every
possible tool to share their zeal about your story?
• Are you using technology to differentiate your
organization’s service offerings?
@LizNgonzi

24. “Until the lion has his or her own storyteller, the hunter
will always have the best part of the story."
~ Ewe-mina Proverb
Source: afriprov.org @LizNgonzi

25. Emerging Trends On the Horizon: Industry Consolidation
Asante Sana to Re-think Competition and
Requiring Organizations
Collaboration
?
@LizNgonzi

26. Resources
• Social Networking Books
– www.deannazandt.com/sharethischange
– www.amazon.com/Networked-Nonprofit-Connecting-Social-
Change/dp/0470547979
– www.socialbrite.org/sharing-center/metrics
• Technology Resources
– Cloud Basics for Nonprofits and Libraries
– www.techsoup.org/learningcenter/internet/page12826.cfm
– Selecting the Right Technology Vendor
– www.npower.org/files/page/vendorguide.pdf
• Usability Resources
– User Testing – www.usertesting.com
– Feedback Army – www.feedbackarmy.com
– Ethnio – www.ethniodev.com
– Google Browser Size Labs – http://browsersize.googlelabs.com
• Video
– YouTube – www.youtube.com/nonprofits
• Text Messaging
– Mobile Accord – www.mobileaccord.com
– Mobile Commons – www.mcommons.com
– “Top 10 SMS Campaigns of Q1”
@LizNgonzi

27. Resources
• App Creation – AppMakr – www.appmakr.com
• Communications Planning – Smart Chart 3.0 – www.smartchart.org
• E-mail events and invitations – www.evite.com
• E-mail only ASP - Constant Contact – www.constantcontact.com
• E-mail only ASP - Mail Chimp http://mailchimp.com/
• Full-service ASP’s
– Convio – www.convio.com
– Blackbaud – www.blackbaud.com
• List Append Services
– Fresh Address – www.freshaddress.com
– Exact Target – http://email.exacttarget.com/ETWeb/default.aspx
• Online training
– NTEN – www.nten.org
– Agitator – www.theagitator.net
• Social Networking Books
– www.deannazandt.com/sharethischange
– www.amazon.com/Networked-Nonprofit-Connecting-Social-
Change/dp/0470547979
– www.socialbrite.org/sharing-center/metrics
@LizNgonzi

28. Resources
• 21 Examples of Crowdsourced Fundraising Platforms
• ePhilanthropy:
• Twitter Searches: #NPTech, #Mgiving, #MobileGiving,
#ephilanthropy, #Onlinefundraising
• Google News: ePhilanthropy News Section
• SlideShare Presentation on Fundraising Using Zipcast
• Slideshare Blogpost on Building a Professional Brand
Using SlideShare
@LizNgonzi

29. Sources
Content / Image: Source:
Soccer Ball Goal http://4.bp.blogspot.com/-
0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-over-sky.jpg
Online Ecosystem http://www.wellplannedweb.com/wordpress/wp-content/uploads/2009/10/hub.jpg
http://4.bp.blogspot.com/-
JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpg
Tweetreach Report: http://tweetreach.com/reach?q=Kenyans4Kenya
Kenyans4Kenya
Facebook Reports https://www.facebook.com/pages/Amazing-Taste-LLC/220978881267974
ConstantContact Screen Shots http://www.constantcontact.com/index.jsp
Mail Chimp Screen Shot http://mailchimp.com/
Villages in Action Screen Shot http://villagesinaction.com/
MPrep Screen Shots • http://textmprep.com/home/for-kids/
• http://textmprep.com/home/for-parents/
BloodLink Logo / Text2Live • http://www.bloodlinkfoundation.org/texting_for_life.htm
Content • Screenshots Provided by Joseph Wang’endo and Hezekiah Mwaniki of BloodLink Foundation
Detour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotion
Golden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106-a0dd7a3c7218/7483b893-
e478-44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and-employee-benefits.jpg
Stacked Books http://www.blogging4jobs.com/business/resources-for-hr-recruiting-on-social-media/
Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/
Cornell Math Classroom http://tinyurl.com/7gngvzn
Phone Image http://gsnb.rutgers.edu/contact.php3

30. LIZ NGONZI
Pinterest.com/LizNgonzi
Liz@LizNgonzi.com
@LizNgonzi
+1 732.208.3304
SlideShare.net/ElizabethNgonzi
Epsilen.com/EN33 | LizNgonzi.com