So, you have an idea for a product and you’ve sketched out the business model. Who’s going to use it? And what do they need it to do? There’s only one way to find out -- leave the building. Before writing a single line of code, there are a myriad of ways to evaluate whether your idea is actually something real people want. In the Customer Discovery stage, you’ll begin the process of interviewing, user testing, prototyping, and closing your first sale.
Created for a presentation at the Smarter in the City tech accelerator in Roxbury, MA.
This deck covers what I'd consider 'Phase 1,' ie. user research prior to having a testable prototype (at which point you'll jump into Phase 2, user validation and testing).