Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Evaluation final draft


Published on

  • Be the first to comment

  • Be the first to like this

Evaluation final draft

  2. 2. In what ways does your media product use of develop or challenge forms and conventions of real media products ?My media product challenges forms and conventions of real media because it on my contents page it doesn’t stickto the normal codes and conventions, through research on a normal contents page, all the text is either aligned tothe left or to the right of the page. Also on my contents page, I didn’t stick to one font, I decided to use a range ofthree fonts onto my contents page. Another way in which my media product challenges the forms and conventionsof real media products is that the front cover sticks to only using one image, whilst real media, such as VIBE musicmagazine uses a wide range of images. I used VIBE music magazine when thinking of a front cover for my musicmagazine. VIBE caters for the R&B genre of music, and is very successful in doing so. I looked at this magazinebecause it successfully merged both glamour and the R&B genre. When researching for my music genre I looked atthe kind of instruments that were featured within the genre, I found out that R&B, in actual fact stood for rhythm andBlues. I also found out that it used the instruments piano, saxophone and many other instruments. When thinking ofimages I wanted to put inside my magazine I found that the piano was an instrument that I wanted to feature in mymagazine. The characteristics for my layout was that I wanted my front cover to exemplify the vibe music magazine,VIBE music magazine has a very simple front cover, which normally only uses one image, in my magazine Ichallenged the way in which VIBE does there front cover, by adding a piano to the image. VIBE uses successfulartists on the front cover, this inspired me with possible images for my front cover and articles for my contents page.My magazine develops conventions of real media, in the sense VIBE music magazine always features gossip withinthe celebrity world, I decided that this was something I wanted to feature in magazine, to create a relationshipbetween the reader and the celebrity. Another way in which my magazine challenges the convention of real mediaproducts is that the title, is not in a standard generic form, ‘the’ is turned 90◦ to the left and is made to lie on a slant,I did this because I didn’t want my magazine to be the same as the magazines that will be in competition with mymagazine.
  3. 3. I followed the way in which VIBE magazine places its ‘cover lines on the left of the page.I challenged the way in VIBE places its title all onthe same line, I decided to place half of my title on I also featured a similar kind of ‘gossip’ coveran angle, to challenge the conventions of this line on my front cover, through research Imagazine, to see whether it will be done found out that real media products use this as asuccessfully. way of drawing their audience in.
  4. 4. How does your media product represent particular social groups ?My media product represents the younger generation particularly 17-24 year olds as artistic, as people who don’t reallychase the expensive price tag that come with fame. I decided to do this because I looked at hip-hop magazines, and Ifelt that the youth, mostly of a black culture were presented as trouble makers people who were just there to causetrouble and see who can show off the most expensive designer clothing and jewellery. I didn’t want the females I wastrying to represent who would read this magazine to be portrayed as ‘money-hungry, gold-diggers’, I wanted them tobe seen as artistic women. I also didn’t want my magazine be too similar to VIBE who portray women with little clothesfor the male gaze, I wanted my magazine to represent my target audience as girls of class, and dignity. The VIBE music With my magazine, uses magazine I a nude woman. decided to Which to me have ‘Ebonie’ was very an upcoming derogatory, I artist in simple didn’t want the clothes, to girls who read represent the my magazine average girl. feel, they So my target needed to seen audience will as ‘sexy’ to get be able to somewhere, or draw that naked was similarities essentially from her. better.
  5. 5. What kind of media institution might distribute your media product and why ?When I researched into institutions that might distribute my media product were places InterMedia Partnerswhich sold the magazine VIBE. I also found out that clubs were most likely to sell my media product. Throughresearch I found out that with the VIBE music magazine it stopped publication in summer 2009, and has alarger presence online. When looking at this I decided the best way in which profit could be made for my mediaproduct was online. When looking for media institution that might distribute my media product, I looked mostlyat subscription, when I researched I looked at another music magazine XXL, the magazine stopped publicationsin September 2007, because it wasn’t making enough profit. I thought about this and decided that subscriptionmagazine was a better way of making profit because music magazines only look at a small audience. I alsodecided that clubs, which normally play R&B music will be a place where I could sell my magazine. I looked atclubs such as Thai Silk in O2, which normally have a very popular R&B audience. I also found out that bysupplying at clubs, it wouldn’t be a place in which my younger audience could not buy the magazine. that’s whyI looked at publishers, who can cater to all my audiences. I also found out that subscriptions, made it easier forpeople to look at information. Due to the development in digital platforms it will be easier to load up theinformation via smartphones, it is much easier to access information. ‘’ is a publishing company which could cater to my needs.
  6. 6. Who would be the audience for your media product ?The way in which I designed my media product, was suited best for my audience of age 17-24 because ofthe type of font I used, I looked at different genres of magazines which catered for this age range. I lookedat a range of text from ‘’, I decided to use fonts. Also on my media product, I used verylittle text and more images, I found that my audience prefer to visually read information rather than a lot oftext. When creating my double page spread, I followed the same design similarly to VIBE music magazine,who used very little text and more images, although my double page spread only uses one image, Idecided to place my information all around the image therefore creating the effect of very little text andmore image. I identified my target audience, by carrying out research into who exactly listens to R&Bmusic, I found out that the ages in which I originally pin-pointed where the exact same audience whopreferred to listen to R&B music. I also found out that girls were more likely to listen to R&B rather thanmales, so when deciding in colours I was going to use for my media product, I wanted to keep it feminineand bold at the same time that’s why I chose colours like red, black, blue, pink and green, which are allfeminine but dominant colours. Also when I researched about my target audience I found out that thefemales in particular didn’t like the way in which the women were presented as sexual objects to the malegaze so when taking images for my music magazine I steered away from derogatory images of women I used the font Nowarehouse on, I choose this font because I felt it best represented my audience.
  7. 7. I decided to onlyuse three coverlines again to notbombard myaudience with toomuch text. When designing my double page spread, where there was more likely going to be more text, I decided to place my text around the image, breaking up the illusion, therefore catering for my target audience who prefer to visually interpret information. Also to cater for my audience I added the colour pink to represent the females that would be reading the magazine, bringing in a touch of femininity
  8. 8. How did you attract/address your audience?The colours I used in my magazine best attracted my audience who could be argued to be feminist, I alsosteered away from sexual images of women, which will attract my audience because they didn’t like the factthat women had to be naked just to be heard. In the sense of the colour I used in my magazine such asblack and red, were really bold colours, I used them because it will attract the gaze of my audience. I laidout my front cover in this way because I thought it was a simple design something in which my audiencepreferred, to clumsy looking front covers of other music magazines. I decided to place my masthead in thatway because I felt it would require more concentration from the audience therefore attracting them into themagazine. I decided to use the colour red because I thought it represented, dominance, power all the thingsin which I found my readers aspired to be. The audience will see themselves reflected in my magazine inthe way I laid out the image, it is simple yet still says something. All the things the young and older femalesaspire to be. With my front cover, I wanted it to be simple yet bold, that’s why I chose the colours, they were bold with a hint of femininity.
  9. 9. What have you learnt about technologies from the process of constructing this product?I have learnt via YouTube how to airbrush an image using Photoshop, it was difficult at first but when I watched thetutorial I learnt how to correctly and successfully airbrush an image. Also with InDesign I learnt how to crop an imageusing the polygamic tool, I also learnt how to use different swatches, when I was creating my double page spread Iwanted there to be a white background behind the text bringing the text to front, I learnt how to do this by simplyadding a rectangle tool, clicking on swatches and then clicking on the colour white to create that effect. I also learnthow to add text to the page, by simply clicking on the text tool. I found it difficult to create to pages for the doublepage spread, I learnt again using YouTube how to create two pages. I also learnt how to distort an image usingPhotoshop cs4. When looking for fonts I successfully learnt how to download the fonts onto the computer, and howto use them, first I went onto, selected the font that I wanted to use, then I clicked download, re-booted the computer, then clicked install when the program was successfully downloaded onto the computer.Although I found it too difficult to edit my image, I used a website called ‘’ which was much easier toedit images.
  10. 10. When I wanted to create a double page spread, I clicked onpages, then carried on clicking till two pages were made, thenI began work on my double page spread.I selected the rectangle tool, creating varying rectangle sizes, that will beenough for the background of the text, went to swatches, made sure that thewhite was selected then made it the background of the rectangle. I watched this tutorial and it helped me to airbrush an image. I learnt by placing the image as layer 1, it will become the background of the double page spread.
  11. 11. Looking back at your preliminary task, what do you feel you have learnt in progression from it to the full product?I feel I have progressed from my preliminary task, I learnt how to successfully use differentsoftwares, such as Photoshop for airbrushing and cropping an image. I didn’t know how touse this properly for my preliminary task, I also learnt how about the genre carefully andmore vividly, I also learnt how the music magazine works more via subscriptions rather thanpublications. I learnt how to crop an image using the polygamic tool on InDesign, which Icouldn’t use properly when I was creating my preliminary task.