Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 Ways to NAIL Your About Us Page (+ examples)

39 views

Published on

It's never easy writing about yourself, especially for your business website! I go over the top 5 tips to help you craft your About page.

  • Be the first to comment

  • Be the first to like this

5 Ways to NAIL Your About Us Page (+ examples)

  1. 1. 5 Ways to NAIL Your About Us Page (+ EXAMPLES)! 5 Ways to NAIL Your About Us Page
  2. 2. WHAT IS THE ABOUT PAGE FOR? J U S T L I Z Z I . C O M Showcase what differentiates your business Tell people your values as a company Describe who you are and why people should care Build trust with the reader
  3. 3. THE ABOUT PAGE IS ONE OF THE MOST IMPORTANT PAGES ON YOUR WEBSITE B u t a l s o o n e o f t h e m o s t d i f f i c u l t t o w r i t e   J U S T L I Z Z I . C O M
  4. 4. J U S T L I Z Z I . C O M Tip 1: Make it about your audience
  5. 5. W h i l e t h i s i s y o u r s t o r y , n e v e r l o s e s i g h t o f w h o t h i s i s a l l f o r .   J U S T L I Z Z I . C O M INTEGRATE LANGUAGE THAT RESONATES WITH YOUR READERS EMPATHIZE WITH THEIR SITUATION EXPLAIN WHY YOUR SITE WAS CREATED JUST FOR THEM EXAMPLE: LEHA LONG
  6. 6. Tip 2: Don't be boring J U S T L I Z Z I . C O M
  7. 7. D o n ' t f e e l p r e s s u r e d t o s t u f f y o u r A b o u t U s p a g e w i t h i n d u s t r y j a r g o n t o p r o v e y o u r a u t h o r i t y . J U S T L I Z Z I . C O M SHOW YOUR PERSONALITY BE MORE FOCUSED ON YOUR BRAND VOICE  EVERY BUSINESS HAS A STORY, TELL YOURS HERE! EXAMPLE: BLUE HILLS MANAGEMENT
  8. 8. Tip 3: Get your main point across J U S T L I Z Z I . C O M
  9. 9. M a k e s u r e y o u r v a l u e s , m i s s i o n s a n d o v e r a l l i n t e n t o f y o u r c o m p a n y i s m a d e c l e a r .   S T A Y T R U E T O Y O U R V O I C E L O N G E R D O E S N ' T E Q U A L B E T T E R D O N ' T F O R G E T T O T E L L Y O U R R E A D E R S W H A T Y O U C A N D O F O R T H E M ! J U S T L I Z Z I . C O M EXAMPLE: MISS WHATCOM COUNTY
  10. 10. Tip 4: Don't make it all about the 'text' J U S T L I Z Z I . C O M
  11. 11. C o n s i d e r t h e d e s i g n o f y o u r A b o u t p a g e j u s t a s m u c h a s t h e c o n t e n t . J U S T L I Z Z I . C O M D O N ' T B E A F R A I D T O U T I L I Z E P H O T O S & V I D E O S C O N T E N T I S N ' T J U S T T E X T T H E G O A L I S T O C R E A T E A P O S I T I V E E X P E R I E N C E F O R Y O U R R E A D E R S EXAMPLE: PORTRAITS BY JAIME
  12. 12. Tip 5: Always end with a call to action J U S T L I Z Z I . C O M
  13. 13. T e l l y o u r r e a d e r s w h a t t h e y s h o u l d d o n e x t .   E N D Y O U R A B O U T P A G E W I T H A G E N T L E C T A A N I N V I T E T O Y O U R S E R V I C E P A G E , P O P U L A R P O S T S , O R E V E N A N E M A I L S I G N U P P A G E W O U L D W O R K ! G I V I N G A P A T H O F W H E R E T O G O N E X T H E L P S W I T H K E E P I N G R E A D E R S O N Y O U R S I T E EXAMPLE: LIZZI J FITNESS J U S T L I Z Z I . C O M
  14. 14. BONUS TIP 6: WHEN IN DOUBT, HIRE OUT J U S T L I Z Z I . C O M
  15. 15. J U S T L I Z Z I . C O M I F Y O U A R E S T I L L F E E L I N G S T U C K , C O N S I D E R W O R K I N G W I T H A C O N T E N T P R O F E S S I O N A L T O C R E A T E Y O U R A B O U T P A G E !   Allexamplesshownhere werecreatedbyafreelance contentwriter!
  16. 16. J U S T L I Z Z I . C O M My goal is to help you build authentic connections with your audience through quality content.   That would be me. Hey, I'm Lizzi. Interested in learning more?  Connect with me at JustLizzi.com!
  17. 17. L i k e w h a t y o u r e a d ? C h e c k o u t t h e o r i g i n a l b l o g p o s t a n d m o r e t i p s o n J u s t L i z z i . c o m Thank you!

×