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L’Espace Dirigeants
présente
Construisez votre carrière à l’international
avec LinkedIn
Par Elisabeth Giret-Bertrand – Kite Up
Personal Branding, Networking Enhancement
and Job Hunting for Executive
Milan-Paris-Mexico
Elisabeth Giret-Bertrand
 MSc in Biology, MBA.
 Executive in leading US
companies specialized in
medical equipment (R&D
and marketing).
 Expatriated in Milan from
2008 to 2016, now in
Mexico City
 Graduated in HR at UCLA
 7 years ago, created Kite
Up, Personal Branding and
Networking firm.
LinkedIn Profile
 Your LinkedIn profile tells
more than you realize
about your career, your
motivation and your selling
points.
 If you want to be on
LinkedIn it’s crucial for your
impact to build a strong
LinkedIn strategy
 Mainly because you’re
dealing internationally
Registered Members in the World
Ref:
Ready
Contacts
blog
LinkedIn
2017
Vos objectifs avec LinkedIn?
Que souhaitez-vous vendre?
Case Study
 Mexico, January 25th 2017
Objectives
 E reputation
 Job Search
 Network
 Business
 B2B
 Marketing
 Sales
HIGHLY
IMPACTFUL
LINKEDIN
PROFILE
Personal Branding
It’s about being noticed in today’s business world!
Personal Branding?
Your are unique, let everybody know!
Méthodologie pour se vendre à l’international?
Strategy
Market Research
Your profile
Description of offering
Source: LinkedIn Strategy Research by Elisabeth Giret-Bertrand 2016
Case Study
 Thomas, 40, Master in Supply
chain management, MBA, 10
years of experience as Project
Manager in the Cosmetic
industry.
 Location : Italy
 Objectives: Find new customers
for his company
 What makes him different?
 Why should he be THE one?
Case Study
 Targeting:
 Cosmetic industry
 Competition
 Kiko, L’Oréal, Pippa,
Chromavis …
 Title:
 Owner and senior
advisor at TM
Consulting : Cosmetics
expert*
 I can help you to shape
your manufacturing
organization
 Market Positioning: Senior
expertise Make Up, Body care
 Budget: Premium subscription
Foundations
Actions from storytelling to supports
Summary : Elevator Pitch
 Industrial Executive Manager & Consultant in the Cosmetics industry
 I CAN SET & BOOST your industrial Organization !
 With various international teams and organizations, I have acquired a deep
manufacturing experience and expertise in Engineering, Building, Selling and
organizing production plants or lines, in different parts of the world:
 Brazil, East Europe, France, Italy, UK, Belgium, India, China, Africa and USA.
 Today I can help you to build your next industrial plant or improve your
performances:
 ENGINEERING: brings business strategy to process implementation. From
green field to line revamping, with special focus on Cost Evaluation to
ease decision making
 SALES: complex industrial sales solutions from machines to turnkey plant
 ADVICES: from GMP solutions to Change and Transition Management
Building your LinkedIn Network
 Finding contacts and adding them to your network
Building your LinkedIn Network
 Exploring In Mail and messages on LinkedIn
Interacting with your LinkedIn Network
 Creating status updates
 Sharing content to LinkedIn from
around the web
 Using LinkedIn as a publishing
platform
 Asking for LinkedIn
recommendations
 Giving skill endorsements
 Following companies and
Influencers
 Finding a Job on LinkedIn
 Using groups
LinkedIn Platform and Link
Canva, Graphic Design
Canva, Graphic Design to create and publish
on LinkedIn:
CV, PowerPoint, News Letter with layout, free
pictures, …
Group Strategy
Groups
Groups allow you to access
to people who are far
from your network
Success Stories: Italy
 From Chicago to Milan
Success Stories: Switzerland
International Networking
• Réseaux classiques
• Chambre de commerce française
• Business France
• Conseillés du commerce extérieur
• Réseaux récents
• French Founders
• French Tech
• NUMA
• WeWork
• ……
Thank you
Networking, it’s now.
Let’s meet!

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L'Espace Dirigeants présente Construisez votre carrière à l'International avec LinkedIn

  • 1. L’Espace Dirigeants présente Construisez votre carrière à l’international avec LinkedIn Par Elisabeth Giret-Bertrand – Kite Up Personal Branding, Networking Enhancement and Job Hunting for Executive Milan-Paris-Mexico
  • 2. Elisabeth Giret-Bertrand  MSc in Biology, MBA.  Executive in leading US companies specialized in medical equipment (R&D and marketing).  Expatriated in Milan from 2008 to 2016, now in Mexico City  Graduated in HR at UCLA  7 years ago, created Kite Up, Personal Branding and Networking firm.
  • 3. LinkedIn Profile  Your LinkedIn profile tells more than you realize about your career, your motivation and your selling points.  If you want to be on LinkedIn it’s crucial for your impact to build a strong LinkedIn strategy  Mainly because you’re dealing internationally
  • 4. Registered Members in the World Ref: Ready Contacts blog LinkedIn 2017
  • 5. Vos objectifs avec LinkedIn? Que souhaitez-vous vendre?
  • 6. Case Study  Mexico, January 25th 2017
  • 7. Objectives  E reputation  Job Search  Network  Business  B2B  Marketing  Sales HIGHLY IMPACTFUL LINKEDIN PROFILE
  • 8. Personal Branding It’s about being noticed in today’s business world!
  • 9. Personal Branding? Your are unique, let everybody know!
  • 10. Méthodologie pour se vendre à l’international?
  • 11. Strategy Market Research Your profile Description of offering Source: LinkedIn Strategy Research by Elisabeth Giret-Bertrand 2016
  • 12. Case Study  Thomas, 40, Master in Supply chain management, MBA, 10 years of experience as Project Manager in the Cosmetic industry.  Location : Italy  Objectives: Find new customers for his company  What makes him different?  Why should he be THE one?
  • 13. Case Study  Targeting:  Cosmetic industry  Competition  Kiko, L’Oréal, Pippa, Chromavis …  Title:  Owner and senior advisor at TM Consulting : Cosmetics expert*  I can help you to shape your manufacturing organization  Market Positioning: Senior expertise Make Up, Body care  Budget: Premium subscription
  • 15. Summary : Elevator Pitch  Industrial Executive Manager & Consultant in the Cosmetics industry  I CAN SET & BOOST your industrial Organization !  With various international teams and organizations, I have acquired a deep manufacturing experience and expertise in Engineering, Building, Selling and organizing production plants or lines, in different parts of the world:  Brazil, East Europe, France, Italy, UK, Belgium, India, China, Africa and USA.  Today I can help you to build your next industrial plant or improve your performances:  ENGINEERING: brings business strategy to process implementation. From green field to line revamping, with special focus on Cost Evaluation to ease decision making  SALES: complex industrial sales solutions from machines to turnkey plant  ADVICES: from GMP solutions to Change and Transition Management
  • 16. Building your LinkedIn Network  Finding contacts and adding them to your network
  • 17. Building your LinkedIn Network  Exploring In Mail and messages on LinkedIn
  • 18. Interacting with your LinkedIn Network  Creating status updates  Sharing content to LinkedIn from around the web  Using LinkedIn as a publishing platform  Asking for LinkedIn recommendations  Giving skill endorsements  Following companies and Influencers  Finding a Job on LinkedIn  Using groups
  • 20. Canva, Graphic Design Canva, Graphic Design to create and publish on LinkedIn: CV, PowerPoint, News Letter with layout, free pictures, …
  • 21. Group Strategy Groups Groups allow you to access to people who are far from your network
  • 22. Success Stories: Italy  From Chicago to Milan
  • 24. International Networking • Réseaux classiques • Chambre de commerce française • Business France • Conseillés du commerce extérieur • Réseaux récents • French Founders • French Tech • NUMA • WeWork • ……
  • 25. Thank you Networking, it’s now. Let’s meet!

Editor's Notes

  1. Slide 9: Because Damien had a clear understanding about his objectives on LinkedIn, it was easy for him to get results. Now it’s your turn, what do you want to achieve with your LinkedIn profile? Do you want to manage your e reputation, to find a new job, do you want to network, to improve your business, to improve your sales, to market new products….. Use the Chat to send me your goal? Whether you're looking for a job, you want to make business or you just want to connect with other people in your industry, LinkedIn is the place to be. In any case, you must create an highly impactful LinkedIn Profile.
  2. Slide 10: As we saw on the slide number 6, you’re not the only on LinkedIn. Personal Branding will help you to build your own and unique identity. Your challenge: it’s about being noticed in today’s business world!
  3. You are unique, let everybody know! Guess who practices personal branding? Very few members! Don’t worry I’m going to give you the rules.
  4. Slide 15: Thomas, 40 years old, Master in Supply chain management, MBA and 10 years of experience as Project Manager( Consultant) in the cosmetic industry. Based in Italy, his looking for new customers for his company. Questions: What makes him different? Why should he be the one?
  5. Slide 16: As we saw it on the LinkedIn Strategic plan Slide 13, Thomas use it: Target: Cosmetic industry Competition: Kiko, L’Oréal… Title: Owner and senior advisor at TM Consulting: Cosmetics Expert Slogan: I can help you to shape your manufacturing organization Market positioning: Senior expertise Make Up and body care Budget: Premium subscription
  6. Slide 19: Executive Summary is your elevator Pitch. Tomas is selling services, consultancy and engineering. Here is his Executive Summary with a title and a slogan at the top. Industrial Executive Manager & Consultant in the Cosmetics industry I CAN SET & BOOST your industrial Organization ! Them he’s describing his experience with 2 sentences where each word is important: With various international teams and organization, I have acquired a deep manufacturing experience and expertise in Engineering, Building, Selling and organizing production plants or lines, in different parts of the world: Brazil, East Europe, France, Italy, UK, Belgium, India, China, Africa and USA. The third part describe his offer to companies: Today I can help you to build your next industrial plant or improve your performances: ENGINEERING: brings business strategy to process implementation. From green field to line revamping, with special focus on Cost Evaluation to ease decision making SALES: complex industrial sales solutions from machines to turnkey plant ADVICES: from GMP solutions to Change and Transition Management As this presentation his an overview on LinkedIn and networking internationally, I’m going to jump from the executive summary to how to build a network. However I want to advice to follow LinkedIn instructions to build your complete LinkedIn profile, including experience, success stories, results and then add education, languages, certifications, awards and publications if you have some. Don’t forget to add a winning picture!!
  7. Now your LinkedIn profile is a real picture of your career and your ready to network
  8. Slide 21: Ready to build your LinkedIn network! LinkedIn is offering In Mail which allow you to contact any connections you may have. I recommend to use in Mail with tact. There are methods for getting introduced to people, both on LinkedIn and in person which is better. And I highly recommend getting introduced to someone before you reach out to them cold. However, if you're a recruiter or someone interviewing for a new position, you can contact people direclty. So, InMails might be your only option. And, if that's the case, that's fine. But don’t forget to introduce briefly yourself before! So In mail are a good option to generate traffic and leads.
  9. Slide 24 Canva, your graphic design plateform