SlideShare a Scribd company logo
1 of 60
Elisabeth GIRET BERTRAND
Elisabeth GIRET-BERTRAND
 Degree in biology, MBA.
 Executive in leading US companies
specialized in medical equipment
(R&D and marketing).
 Expatriated in Milan since 2008,
graduated in HR at UCLA
 Start of a new professional challenge:
help french-speaking expatriates
managing their career transition
issues.
 Kite Up can demonstrate an over 90%
success rate.
Personal Branding
Road Book
HOW TO SELL YOURSELF?
Content
 What is personal branding?
 Case studies
 Why is personal branding important?
 Why is personal branding important for you ?
 The key rules of personal branding
 The key rules for networking
What is
personal branding?
What is personal branding?
It’ about being noticed in today’s business world!
What is personal branding?
Your are unique, let everybody know!
Case studies
Case Study #1
 Thomas, 40, Master in Supply
chain management, MBA, 10
years of experience as Project
Manager in the Food, Feed and
Cosmetic manufacturing.
 Recently fired for economic
reasons
 Objective: To find a new
challenge quickly, anywhere
 What makes him different?
 Why should he be THE one?
The method
 First, understand who he is!
=>Write and analyze his SWOT
 Build his image: emphasize his strengths (competences &
achievements) and compensate his weaknesses
(unemployed, not good at expressing himself)
 Write his story: build his foundation, define his identity,
express his academic, business and personal strengths
 Tell his story: LinkedIn strategy including networking and
communities management
Actions from storytelling to supports
Linkedin Profile
Summary
 In business since 2000, I have engineered, built, sold and
managed production plants in various parts of the world
such as USA, Brazil, China, Eastern Europe, India, France,
Italy, Belgium and Spain in food, feed and cosmetic.
 I’m extremely self motivated, confident and goal oriented.
I possess interpersonal and communication skills which aid
efficiency and effectiveness in working with other
professionals even in multicultural contexts.
 My objective is to obtain a challenging opportunity to further
develop my international experience and grow as a
professional and individual.
Linkedin Company Page
TM Consulting
TM consulting is
PowerPoint Presentation
PowerPoint Presentation
 Plan
 Worldwide experience
 European experience
 Engineering
 Advices and engineering
Worldwide Experience
European Experience
Engineering
Advices and Engineering
Courses
Results
 Thomas built his personal foundation:
 Title: Industrial Executive Consultant for Food, Feed and
Cosmetic industries
 Positioning: Expert in building manufacturing plants in
Europe, Asia and North and South America
 Targeting: European companies that want to produce in
Europe, Asia or North and South America
 Tools: CV, PowerPoint presentation, business cards,
LinkedIn profile in 2 languages, References list
 Networking:
 Virtual networking using LinkedIn, Slide Share and
Viadeo
 Networking: conventions, professional association,
French chamber of commerce, Alumni Associations…
Results
 After 3 months Thomas signed two consulting
contracts:
 One in the US
 One in Luxembourg
 Today in not anymore a consultant, he’s the
owner of a Cosmetic plan in France.
 His network is huge: + 1 500 connections on
Linkedin mainly in the cosmetic and food
sectors.
Case Study #2
 Cathy is a student in
Master of Finance and
would like to find an
internship in a finance
department
 How to sell herself?
The method
 First, understand who she is!
=>Write and analyze his SWOT
 Build her image: Describe her previous internships, her
volunteer’s implication in a Child Care NGO
 Write her story: build his foundation, define his identity,
express his academic, business and personal strengths
 Tell her story: LinkedIn strategy including networking and
communities management
Actions
Summary
 Student at the Bocconi Master of finance, I returned from
a 6 month stay in New Zealand as part of a university
exchange . I wanted to discover another culture ,
another environment and improve my English. Besides
my taste for travel, I like to tell them and photograph
them.
 My first internship in finance at Google in London was the
first contact with an innovative company and I
appreciate the place and trust that is given to each
employee .
 Today I am looking for an internship in finance in a
company where human values are strong and where​
teamwork is valued.
Lead by example!
 Internship in the finance
department, Google 2014
 I learned about
 How to think different
 Matrix organization
 Team work
 Confidence
 How to take part of the
reporting process
 Customers
 Finance department policy
Blog
 As volunteer I mostly learned
solidarity and life community. 6
weeks that I spent with orphans
from 4 to 12 years I measured
the chance I have to study
and live in comfort.
 We have restored the school
benches and tables, built a
bridge, bought a cow. The rest
of our time was devoted to the
animation of the orphanage.
Video
 Organization of a charity
concert to collect founds
 Find a place to play
music
 Invite friends, family and
business relations
 Build a 1 hour and half
show
 Results
 70 attendees
 Collect 1000 euros for
the charity association
Courses
 Corporate Finance
 Accounting
 Macro economy
 Micro economy
 Asset pricing
 Forecasting and time series analysis
 Financial crisis
 Financial risk management
E portefolio
Cathy Smith
Portland Street 563
84592 Auckland
New Zélande
(459)512862434
Volunteer in orphanage
My missions
My experiences
My next challenge
E portefolio
Results
 We created a brand image with the LinkedIn
Profile
 We leaded by example with creating e portfolio
which included
 Description of what she learns at university
 Internship description with pictures of headquarter
and products
 a lot of pictures and comments on her trip as a
volunteer in Tanzanie
 We networked by visiting:
 Finance communities in Canada and USA
 Companies in the fashion and cosmetic sector
 Associations like Toastmaster which helps her to
improve her capacities to speak in front of an
audience.
Results
 Cathy’s more self
confident and proud of
herself
 She knows how to be
outstanding
 She has a value proposition
 She leverages her network
 She built relationship with
targeted communities
 She found an internship in 1
month
The key rules
for
personal branding
The key rules for personal branding
 Know yourself
 Be self confident
 Build your own brand
 Create a value proposition
Know yourself: SWOT
 Strengths
 What are you good at?
 What do other people ask your help for?
 What makes you unique?
Source Google Jen Vaughn
=> volunteers, sports, events, passions,
publications, values, studies, competences,
experiences, special gifts…
Know yourself: SWOT
 Weaknesses
 What are your weak area?
 In what area do you have fewer
resources available?
 Do others avoid asking you for help on
certain matters?
Source Google Jen Vaughn
Know yourself: SWOT
 Opportunities
 What trends can you take advantage of now?
 How can you leverage your strengths?
 Are there any opportunities immediately open
to you?
Source Google Jen Vaughn
Know yourself: SWOT
 Threats
 What are your competitors doing?
 Does any of your weaknesses represent an
immediate threat?
 Is there anything that you must address
right now?
Source Google Jen Vaughn
Be self confident
« When people exude confidence, we want to work with
them. We are more likely to follow their lead. Confidence is
the number one byproduct of the personal branding
process, because in branding you uncover what makes you
exceptional and use it to make career choices and deliver
outstanding value »
William Arruda, a personal branding expert and author of
“Ditch. Dare. Do!”
Build you own brand
 Story telling
 Missions
 Key achievements
 Key competences
 Add pictures, comments, impressions, examples,
experiences, video, publications, posts,
 Supports
 Blog
 Slideshare
 Linkedin profile
 Facebook profile
 E portfolio
 You Tube….
Build you own brand
http://michaelhku.blogspot.it
Create a value proposition
 In one single statement, highlight personal traits, skills and
competences that demonstrate your value to the
employer, while being tolerant of your entry level
experience
 Who are you?
 What are your qualifications?
 What are your aspirations?
 What are your values?
Create a value proposition
Create a value proposition
The key rules
for
networking
The key rules for networking
 Use professional social media
 Leverage your network
 Improve your e-reputation
 30 second elevator speech
Use professional social media
 What is your goal? A job, an internship?
 Create an account on LinkedIn
 Add your CV, your supports, video, powerpoint…
 Add competences
 Add recommendations
 Ask for endorsements
 Choose targeted companies
 Add targeted groups
 Start discussions
 Publish
 Create traffic
Leverage your network
 Target your group on social
media:
 LinkedIn groups
 Facebook groups
 Examples:
 Canada jobs, career
and networking
 JMSB Finance Network
 Canada Recruitment…
Leverage your network
 Target the companies
 Target the institutions
 Target the friends
 Target your teachers
 Target your colleagues
 Target associations
Leverage your network
 Target your associations
 Example:
 JMSB Alumni
 Canadian Chamber of commerce
 American Chamber of commerce
 Toastmaster
 French Founders
 Professional Woman Associations
 Volunteers association : Red Cross, Dans La
Rue…
Improve your e-reputation
 With community management
 Become a leader
 With groups
 Add articles on line with your objectives
 Add appropriate comments
 Add information
 With posts or publication
 On experience
30 Second elevator Speech
 Networking is not final! For real life encounters,
you need a 30 seconds elevator speech
 A 30 seconds clear, brief message about you, a
real “commercial”, telling who you are, what
you’re looking for and how you can benefit a
company or organization.
 Memorize and practice it! Rehearse your 30
second elevator speech with a friend or in front
of a mirror. The important thing is to practice it
out LOUD.
30 Second elevator Speech
 Example
 I am new to professional writing but I have been published in
6 medium-circulation publications over the last year.
 Prior to that, I graduated from the University of
Massachusetts with a 3.8 GPA. I hold a Bachelor’s in English
and a Master’s degree in Journalism. While I was there, I
wrote for two of the college papers and an award-winning
magazine known as “Modern Times.” My portfolio speaks for
itself.
 If you would take a few minutes to look it over, I guarantee
you will be impressed. If you are sceptical, I am willing to
send you a small series of sample pieces so you know that I
have what it takes.
30 Second elevator Speech
 Example
 Hi, my name is Brad. I am currently student attending the
JMSB in Montreal. In college I plan on majoring in business,
specifically in the finance area. This summer I did an
internship with the Groundhog Hedge Fund Group and I
hope to work in my college’s credit union when I return to
school this fall. Ever since I can remember I have always had
an interest in numbers and I feel certain that this is
something I want to do in my future career.
 Next summer I’m hoping to get another internship learning
more about how the international financial market operates.
I also want a career working with people since I enjoy
assisting others with their finances and I had a blast this year
preparing a presentation as a team with a group of other
students for my business management introductory course.
Additional information
 TED conference
 Building a Personal Brand: Jacob Cass
 Sylvain Boudreau, expert en leadership et
personal branding based in Montreal
 You Tube
 4 principles of career distinction, by William Arruda
 Harvard Business Review
 Forbes magazine
Thank you

More Related Content

What's hot

YMedia Not For Profit Workshop Series 2010
YMedia Not For Profit Workshop Series 2010YMedia Not For Profit Workshop Series 2010
YMedia Not For Profit Workshop Series 2010Courtney Lambert
 
SKEMA Alumni Webinar #3 : Become an entrepreneur in the US - How to turn a dr...
SKEMA Alumni Webinar #3 : Become an entrepreneur in the US - How to turn a dr...SKEMA Alumni Webinar #3 : Become an entrepreneur in the US - How to turn a dr...
SKEMA Alumni Webinar #3 : Become an entrepreneur in the US - How to turn a dr...SKEMA Alumni
 
Session du 24/01/2017 "Doing Business in the U.S.A. ... The American Way"
Session du 24/01/2017 "Doing Business in the U.S.A. ... The American Way"Session du 24/01/2017 "Doing Business in the U.S.A. ... The American Way"
Session du 24/01/2017 "Doing Business in the U.S.A. ... The American Way"SKEMAAlumni
 
Alexis Personal brandcanvas template
Alexis Personal brandcanvas template Alexis Personal brandcanvas template
Alexis Personal brandcanvas template AlexisWilliams86
 
yMedia Workshop Series
yMedia Workshop SeriesyMedia Workshop Series
yMedia Workshop SeriesyMedia
 
Professional Portfolio
Professional PortfolioProfessional Portfolio
Professional Portfoliorm256407
 
Optimised Education - Business
Optimised Education - BusinessOptimised Education - Business
Optimised Education - BusinessBSchool Australia
 
Trevor Lopeman- Brand Exploration
Trevor Lopeman- Brand ExplorationTrevor Lopeman- Brand Exploration
Trevor Lopeman- Brand ExplorationTrevorLopeman
 
Tbwa 7 trends to disrupt employer branding
Tbwa 7 trends to disrupt employer brandingTbwa 7 trends to disrupt employer branding
Tbwa 7 trends to disrupt employer brandingTBWA\Corporate
 
Graduates: How to build your personal brand (and score a job!) on LinkedIn
Graduates: How to build your personal brand (and score a job!) on LinkedInGraduates: How to build your personal brand (and score a job!) on LinkedIn
Graduates: How to build your personal brand (and score a job!) on LinkedInLauren Gilbert
 
Bauer Academy - Corporate Training Brochure
Bauer Academy - Corporate Training BrochureBauer Academy - Corporate Training Brochure
Bauer Academy - Corporate Training BrochureBauerAcademy
 
Going In Harm’s Way
Going In Harm’s WayGoing In Harm’s Way
Going In Harm’s WayAlan Walsh
 
Linkedin howtolookgreatgetnoticedgethired
Linkedin howtolookgreatgetnoticedgethiredLinkedin howtolookgreatgetnoticedgethired
Linkedin howtolookgreatgetnoticedgethiredMichele Dickinson
 

What's hot (18)

YMedia Not For Profit Workshop Series 2010
YMedia Not For Profit Workshop Series 2010YMedia Not For Profit Workshop Series 2010
YMedia Not For Profit Workshop Series 2010
 
SKEMA Alumni Webinar #3 : Become an entrepreneur in the US - How to turn a dr...
SKEMA Alumni Webinar #3 : Become an entrepreneur in the US - How to turn a dr...SKEMA Alumni Webinar #3 : Become an entrepreneur in the US - How to turn a dr...
SKEMA Alumni Webinar #3 : Become an entrepreneur in the US - How to turn a dr...
 
Session du 24/01/2017 "Doing Business in the U.S.A. ... The American Way"
Session du 24/01/2017 "Doing Business in the U.S.A. ... The American Way"Session du 24/01/2017 "Doing Business in the U.S.A. ... The American Way"
Session du 24/01/2017 "Doing Business in the U.S.A. ... The American Way"
 
Selling brand you
Selling brand youSelling brand you
Selling brand you
 
Alexis Personal brandcanvas template
Alexis Personal brandcanvas template Alexis Personal brandcanvas template
Alexis Personal brandcanvas template
 
Building Your Personal Brand - Jobing Career Services/Outplacing.com
Building Your Personal Brand  - Jobing Career Services/Outplacing.comBuilding Your Personal Brand  - Jobing Career Services/Outplacing.com
Building Your Personal Brand - Jobing Career Services/Outplacing.com
 
yMedia Workshop Series
yMedia Workshop SeriesyMedia Workshop Series
yMedia Workshop Series
 
Professional Portfolio
Professional PortfolioProfessional Portfolio
Professional Portfolio
 
Optimised Education - Business
Optimised Education - BusinessOptimised Education - Business
Optimised Education - Business
 
Westminster - job seeking jan2015
Westminster - job seeking jan2015Westminster - job seeking jan2015
Westminster - job seeking jan2015
 
Trevor Lopeman- Brand Exploration
Trevor Lopeman- Brand ExplorationTrevor Lopeman- Brand Exploration
Trevor Lopeman- Brand Exploration
 
Tbwa 7 trends to disrupt employer branding
Tbwa 7 trends to disrupt employer brandingTbwa 7 trends to disrupt employer branding
Tbwa 7 trends to disrupt employer branding
 
Graduates: How to build your personal brand (and score a job!) on LinkedIn
Graduates: How to build your personal brand (and score a job!) on LinkedInGraduates: How to build your personal brand (and score a job!) on LinkedIn
Graduates: How to build your personal brand (and score a job!) on LinkedIn
 
Bauer Academy - Corporate Training Brochure
Bauer Academy - Corporate Training BrochureBauer Academy - Corporate Training Brochure
Bauer Academy - Corporate Training Brochure
 
The Value of a Business Degree in Today's Challenging Economy
The Value of a Business Degree in Today's Challenging EconomyThe Value of a Business Degree in Today's Challenging Economy
The Value of a Business Degree in Today's Challenging Economy
 
Going In Harm’s Way
Going In Harm’s WayGoing In Harm’s Way
Going In Harm’s Way
 
Alvin Lam Profile BIO v15 Boss Mentor
Alvin Lam Profile BIO v15 Boss MentorAlvin Lam Profile BIO v15 Boss Mentor
Alvin Lam Profile BIO v15 Boss Mentor
 
Linkedin howtolookgreatgetnoticedgethired
Linkedin howtolookgreatgetnoticedgethiredLinkedin howtolookgreatgetnoticedgethired
Linkedin howtolookgreatgetnoticedgethired
 

Similar to Personal Branding Essentials

Social Media Strategies for Professionals by Jay Palter
Social Media Strategies for Professionals by Jay PalterSocial Media Strategies for Professionals by Jay Palter
Social Media Strategies for Professionals by Jay PalterJay Palter Social Advisory
 
Branding YOU with LinkedIn
Branding YOU with LinkedInBranding YOU with LinkedIn
Branding YOU with LinkedInsuzetteconway
 
A Marketers Guide to Linked In AMA Workshop
A Marketers Guide to Linked In AMA WorkshopA Marketers Guide to Linked In AMA Workshop
A Marketers Guide to Linked In AMA WorkshopJohn DeGraff, CPI
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewSocial Wants
 
Social media overview
Social media overviewSocial media overview
Social media overviewSocial Wants
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryEngagement Strategies, LLC
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring BudgetDebbie Elliott
 
Strategic brand management saran m
Strategic brand management   saran mStrategic brand management   saran m
Strategic brand management saran mSaran
 
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapLinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapSaran
 
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapLinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapSaran
 
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapLinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapSaran
 
Knowing & growing your brand
Knowing & growing your brandKnowing & growing your brand
Knowing & growing your brandLouis Howell
 
Knowing & Growing your brand
Knowing & Growing your brandKnowing & Growing your brand
Knowing & Growing your brandLouis Howell
 
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaStrella Social Media
 
Cornell University School of Hotel Administration Conversations with Entrepre...
Cornell University School of Hotel Administration Conversations with Entrepre...Cornell University School of Hotel Administration Conversations with Entrepre...
Cornell University School of Hotel Administration Conversations with Entrepre...Elizabeth (Liz) Ngonzi
 
Social Media 101 for Microsoft Partners
Social Media 101 for Microsoft PartnersSocial Media 101 for Microsoft Partners
Social Media 101 for Microsoft PartnersUlistic Inc.
 
Thinking_Outside_the_Box_4.2.11
Thinking_Outside_the_Box_4.2.11Thinking_Outside_the_Box_4.2.11
Thinking_Outside_the_Box_4.2.11Angelique Kim
 
Central Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsCentral Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsKarrh & Associates
 

Similar to Personal Branding Essentials (20)

Social Media Strategies for Professionals by Jay Palter
Social Media Strategies for Professionals by Jay PalterSocial Media Strategies for Professionals by Jay Palter
Social Media Strategies for Professionals by Jay Palter
 
Branding YOU with LinkedIn
Branding YOU with LinkedInBranding YOU with LinkedIn
Branding YOU with LinkedIn
 
A Marketers Guide to Linked In AMA Workshop
A Marketers Guide to Linked In AMA WorkshopA Marketers Guide to Linked In AMA Workshop
A Marketers Guide to Linked In AMA Workshop
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Startup Wednesday 5: Raising Finance & Pitching
Startup Wednesday 5: Raising Finance & PitchingStartup Wednesday 5: Raising Finance & Pitching
Startup Wednesday 5: Raising Finance & Pitching
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Social media overview
Social media overviewSocial media overview
Social media overview
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education Industry
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
Strategic brand management saran m
Strategic brand management   saran mStrategic brand management   saran m
Strategic brand management saran m
 
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapLinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
 
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapLinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
 
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran MahasupapLinkedIn in Thailand: Strategic brand management by Saran Mahasupap
LinkedIn in Thailand: Strategic brand management by Saran Mahasupap
 
Knowing & growing your brand
Knowing & growing your brandKnowing & growing your brand
Knowing & growing your brand
 
Knowing & Growing your brand
Knowing & Growing your brandKnowing & Growing your brand
Knowing & Growing your brand
 
The Nuts and Bolts of Social Media
The Nuts and Bolts of Social MediaThe Nuts and Bolts of Social Media
The Nuts and Bolts of Social Media
 
Cornell University School of Hotel Administration Conversations with Entrepre...
Cornell University School of Hotel Administration Conversations with Entrepre...Cornell University School of Hotel Administration Conversations with Entrepre...
Cornell University School of Hotel Administration Conversations with Entrepre...
 
Social Media 101 for Microsoft Partners
Social Media 101 for Microsoft PartnersSocial Media 101 for Microsoft Partners
Social Media 101 for Microsoft Partners
 
Thinking_Outside_the_Box_4.2.11
Thinking_Outside_the_Box_4.2.11Thinking_Outside_the_Box_4.2.11
Thinking_Outside_the_Box_4.2.11
 
Central Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAsCentral Chapter, AR Society of CPAs
Central Chapter, AR Society of CPAs
 

More from Elisabeth Giret-Bertrand

More from Elisabeth Giret-Bertrand (10)

Présentation Le Monde est à vous! .pdf
Présentation Le Monde est à vous! .pdfPrésentation Le Monde est à vous! .pdf
Présentation Le Monde est à vous! .pdf
 
LinkedIn Une approche Internationale?
LinkedIn Une approche Internationale?LinkedIn Une approche Internationale?
LinkedIn Une approche Internationale?
 
L'Espace Dirigeants présente Construisez votre carrière à l'International ave...
L'Espace Dirigeants présente Construisez votre carrière à l'International ave...L'Espace Dirigeants présente Construisez votre carrière à l'International ave...
L'Espace Dirigeants présente Construisez votre carrière à l'International ave...
 
L'Espace Dirigeants 24:03:16
L'Espace Dirigeants 24:03:16   L'Espace Dirigeants 24:03:16
L'Espace Dirigeants 24:03:16
 
CFCII Event 2016_Short
CFCII Event 2016_ShortCFCII Event 2016_Short
CFCII Event 2016_Short
 
Jmsb
JmsbJmsb
Jmsb
 
Job Chambre et Kite Up Rome 2014
Job Chambre et Kite Up Rome 2014Job Chambre et Kite Up Rome 2014
Job Chambre et Kite Up Rome 2014
 
Formation Job chambre et Kite Up Rome 2014
Formation Job chambre et Kite Up Rome 2014Formation Job chambre et Kite Up Rome 2014
Formation Job chambre et Kite Up Rome 2014
 
Kite up Career Transition Firm
Kite up Career Transition FirmKite up Career Transition Firm
Kite up Career Transition Firm
 
Services kiteup
Services kiteupServices kiteup
Services kiteup
 

Recently uploaded

Back on Track: Navigating the Return to Work after Parental Leave
Back on Track: Navigating the Return to Work after Parental LeaveBack on Track: Navigating the Return to Work after Parental Leave
Back on Track: Navigating the Return to Work after Parental LeaveMarharyta Nedzelska
 
办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书saphesg8
 
Introduction to Political Parties (1).ppt
Introduction to Political Parties (1).pptIntroduction to Political Parties (1).ppt
Introduction to Political Parties (1).pptSohamChavan9
 
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...nitagrag2
 
AICTE PPT slide of Engineering college kr pete
AICTE PPT slide of Engineering college kr peteAICTE PPT slide of Engineering college kr pete
AICTE PPT slide of Engineering college kr peteshivubhavv
 
8377877756 Full Enjoy @24/7 Call Girls in Pitampura Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Pitampura Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Pitampura Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Pitampura Delhi NCRdollysharma2066
 
原版定制卡尔加里大学毕业证(UC毕业证)留信学历认证
原版定制卡尔加里大学毕业证(UC毕业证)留信学历认证原版定制卡尔加里大学毕业证(UC毕业证)留信学历认证
原版定制卡尔加里大学毕业证(UC毕业证)留信学历认证diploma001
 
LinkedIn Strategic Guidelines April 2024
LinkedIn Strategic Guidelines April 2024LinkedIn Strategic Guidelines April 2024
LinkedIn Strategic Guidelines April 2024Bruce Bennett
 
Storytelling, Ethics and Workflow in Documentary Photography
Storytelling, Ethics and Workflow in Documentary PhotographyStorytelling, Ethics and Workflow in Documentary Photography
Storytelling, Ethics and Workflow in Documentary PhotographyOrtega Alikwe
 
Black and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfBlack and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfpadillaangelina0023
 
Digital Marketing Training Institute in Mohali, India
Digital Marketing Training Institute in Mohali, IndiaDigital Marketing Training Institute in Mohali, India
Digital Marketing Training Institute in Mohali, IndiaDigital Discovery Institute
 
Introduction to phyton , important topic
Introduction to phyton , important topicIntroduction to phyton , important topic
Introduction to phyton , important topicakpgenious67
 
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样umasea
 
Escort Service Andheri WhatsApp:+91-9833363713
Escort Service Andheri WhatsApp:+91-9833363713Escort Service Andheri WhatsApp:+91-9833363713
Escort Service Andheri WhatsApp:+91-9833363713Riya Pathan
 
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 
Protection of Children in context of IHL and Counter Terrorism
Protection of Children in context of IHL and  Counter TerrorismProtection of Children in context of IHL and  Counter Terrorism
Protection of Children in context of IHL and Counter TerrorismNilendra Kumar
 
AI ppt introduction , advandtage pros and cons.pptx
AI ppt introduction , advandtage pros and cons.pptxAI ppt introduction , advandtage pros and cons.pptx
AI ppt introduction , advandtage pros and cons.pptxdeepakkrlkr2002
 
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewCrack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewNilendra Kumar
 
定制(Waikato毕业证书)新西兰怀卡托大学毕业证成绩单原版一比一
定制(Waikato毕业证书)新西兰怀卡托大学毕业证成绩单原版一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证成绩单原版一比一
定制(Waikato毕业证书)新西兰怀卡托大学毕业证成绩单原版一比一Fs
 

Recently uploaded (20)

Back on Track: Navigating the Return to Work after Parental Leave
Back on Track: Navigating the Return to Work after Parental LeaveBack on Track: Navigating the Return to Work after Parental Leave
Back on Track: Navigating the Return to Work after Parental Leave
 
办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书办理哈珀亚当斯大学学院毕业证书文凭学位证书
办理哈珀亚当斯大学学院毕业证书文凭学位证书
 
Introduction to Political Parties (1).ppt
Introduction to Political Parties (1).pptIntroduction to Political Parties (1).ppt
Introduction to Political Parties (1).ppt
 
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
Escorts Service Near Surya International Hotel, New Delhi |9873777170| Find H...
 
AICTE PPT slide of Engineering college kr pete
AICTE PPT slide of Engineering college kr peteAICTE PPT slide of Engineering college kr pete
AICTE PPT slide of Engineering college kr pete
 
8377877756 Full Enjoy @24/7 Call Girls in Pitampura Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Pitampura Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Pitampura Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Pitampura Delhi NCR
 
原版定制卡尔加里大学毕业证(UC毕业证)留信学历认证
原版定制卡尔加里大学毕业证(UC毕业证)留信学历认证原版定制卡尔加里大学毕业证(UC毕业证)留信学历认证
原版定制卡尔加里大学毕业证(UC毕业证)留信学历认证
 
LinkedIn Strategic Guidelines April 2024
LinkedIn Strategic Guidelines April 2024LinkedIn Strategic Guidelines April 2024
LinkedIn Strategic Guidelines April 2024
 
Storytelling, Ethics and Workflow in Documentary Photography
Storytelling, Ethics and Workflow in Documentary PhotographyStorytelling, Ethics and Workflow in Documentary Photography
Storytelling, Ethics and Workflow in Documentary Photography
 
Black and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdfBlack and White Minimalist Co Letter.pdf
Black and White Minimalist Co Letter.pdf
 
Digital Marketing Training Institute in Mohali, India
Digital Marketing Training Institute in Mohali, IndiaDigital Marketing Training Institute in Mohali, India
Digital Marketing Training Institute in Mohali, India
 
Introduction to phyton , important topic
Introduction to phyton , important topicIntroduction to phyton , important topic
Introduction to phyton , important topic
 
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
办理学位证(纽伦堡大学文凭证书)纽伦堡大学毕业证成绩单原版一模一样
 
Escort Service Andheri WhatsApp:+91-9833363713
Escort Service Andheri WhatsApp:+91-9833363713Escort Service Andheri WhatsApp:+91-9833363713
Escort Service Andheri WhatsApp:+91-9833363713
 
Students with Oppositional Defiant Disorder
Students with Oppositional Defiant DisorderStudents with Oppositional Defiant Disorder
Students with Oppositional Defiant Disorder
 
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
格里菲斯大学毕业证(Griffith毕业证)#文凭成绩单#真实留信学历认证永久存档
 
Protection of Children in context of IHL and Counter Terrorism
Protection of Children in context of IHL and  Counter TerrorismProtection of Children in context of IHL and  Counter Terrorism
Protection of Children in context of IHL and Counter Terrorism
 
AI ppt introduction , advandtage pros and cons.pptx
AI ppt introduction , advandtage pros and cons.pptxAI ppt introduction , advandtage pros and cons.pptx
AI ppt introduction , advandtage pros and cons.pptx
 
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interviewCrack JAG. Guidance program for entry to JAG Dept. & SSB interview
Crack JAG. Guidance program for entry to JAG Dept. & SSB interview
 
定制(Waikato毕业证书)新西兰怀卡托大学毕业证成绩单原版一比一
定制(Waikato毕业证书)新西兰怀卡托大学毕业证成绩单原版一比一定制(Waikato毕业证书)新西兰怀卡托大学毕业证成绩单原版一比一
定制(Waikato毕业证书)新西兰怀卡托大学毕业证成绩单原版一比一
 

Personal Branding Essentials

  • 2. Elisabeth GIRET-BERTRAND  Degree in biology, MBA.  Executive in leading US companies specialized in medical equipment (R&D and marketing).  Expatriated in Milan since 2008, graduated in HR at UCLA  Start of a new professional challenge: help french-speaking expatriates managing their career transition issues.  Kite Up can demonstrate an over 90% success rate.
  • 4. Content  What is personal branding?  Case studies  Why is personal branding important?  Why is personal branding important for you ?  The key rules of personal branding  The key rules for networking
  • 6. What is personal branding? It’ about being noticed in today’s business world!
  • 7. What is personal branding? Your are unique, let everybody know!
  • 9. Case Study #1  Thomas, 40, Master in Supply chain management, MBA, 10 years of experience as Project Manager in the Food, Feed and Cosmetic manufacturing.  Recently fired for economic reasons  Objective: To find a new challenge quickly, anywhere  What makes him different?  Why should he be THE one?
  • 10. The method  First, understand who he is! =>Write and analyze his SWOT  Build his image: emphasize his strengths (competences & achievements) and compensate his weaknesses (unemployed, not good at expressing himself)  Write his story: build his foundation, define his identity, express his academic, business and personal strengths  Tell his story: LinkedIn strategy including networking and communities management
  • 13. Summary  In business since 2000, I have engineered, built, sold and managed production plants in various parts of the world such as USA, Brazil, China, Eastern Europe, India, France, Italy, Belgium and Spain in food, feed and cosmetic.  I’m extremely self motivated, confident and goal oriented. I possess interpersonal and communication skills which aid efficiency and effectiveness in working with other professionals even in multicultural contexts.  My objective is to obtain a challenging opportunity to further develop my international experience and grow as a professional and individual.
  • 14. Linkedin Company Page TM Consulting TM consulting is
  • 16. PowerPoint Presentation  Plan  Worldwide experience  European experience  Engineering  Advices and engineering
  • 22. Results  Thomas built his personal foundation:  Title: Industrial Executive Consultant for Food, Feed and Cosmetic industries  Positioning: Expert in building manufacturing plants in Europe, Asia and North and South America  Targeting: European companies that want to produce in Europe, Asia or North and South America  Tools: CV, PowerPoint presentation, business cards, LinkedIn profile in 2 languages, References list  Networking:  Virtual networking using LinkedIn, Slide Share and Viadeo  Networking: conventions, professional association, French chamber of commerce, Alumni Associations…
  • 23. Results  After 3 months Thomas signed two consulting contracts:  One in the US  One in Luxembourg  Today in not anymore a consultant, he’s the owner of a Cosmetic plan in France.  His network is huge: + 1 500 connections on Linkedin mainly in the cosmetic and food sectors.
  • 24. Case Study #2  Cathy is a student in Master of Finance and would like to find an internship in a finance department  How to sell herself?
  • 25. The method  First, understand who she is! =>Write and analyze his SWOT  Build her image: Describe her previous internships, her volunteer’s implication in a Child Care NGO  Write her story: build his foundation, define his identity, express his academic, business and personal strengths  Tell her story: LinkedIn strategy including networking and communities management
  • 27. Summary  Student at the Bocconi Master of finance, I returned from a 6 month stay in New Zealand as part of a university exchange . I wanted to discover another culture , another environment and improve my English. Besides my taste for travel, I like to tell them and photograph them.  My first internship in finance at Google in London was the first contact with an innovative company and I appreciate the place and trust that is given to each employee .  Today I am looking for an internship in finance in a company where human values are strong and where​ teamwork is valued.
  • 28. Lead by example!  Internship in the finance department, Google 2014  I learned about  How to think different  Matrix organization  Team work  Confidence  How to take part of the reporting process  Customers  Finance department policy
  • 29. Blog  As volunteer I mostly learned solidarity and life community. 6 weeks that I spent with orphans from 4 to 12 years I measured the chance I have to study and live in comfort.  We have restored the school benches and tables, built a bridge, bought a cow. The rest of our time was devoted to the animation of the orphanage.
  • 30. Video  Organization of a charity concert to collect founds  Find a place to play music  Invite friends, family and business relations  Build a 1 hour and half show  Results  70 attendees  Collect 1000 euros for the charity association
  • 31. Courses  Corporate Finance  Accounting  Macro economy  Micro economy  Asset pricing  Forecasting and time series analysis  Financial crisis  Financial risk management
  • 32. E portefolio Cathy Smith Portland Street 563 84592 Auckland New Zélande (459)512862434 Volunteer in orphanage My missions My experiences My next challenge
  • 34. Results  We created a brand image with the LinkedIn Profile  We leaded by example with creating e portfolio which included  Description of what she learns at university  Internship description with pictures of headquarter and products  a lot of pictures and comments on her trip as a volunteer in Tanzanie  We networked by visiting:  Finance communities in Canada and USA  Companies in the fashion and cosmetic sector  Associations like Toastmaster which helps her to improve her capacities to speak in front of an audience.
  • 35. Results  Cathy’s more self confident and proud of herself  She knows how to be outstanding  She has a value proposition  She leverages her network  She built relationship with targeted communities  She found an internship in 1 month
  • 37. The key rules for personal branding  Know yourself  Be self confident  Build your own brand  Create a value proposition
  • 38. Know yourself: SWOT  Strengths  What are you good at?  What do other people ask your help for?  What makes you unique? Source Google Jen Vaughn => volunteers, sports, events, passions, publications, values, studies, competences, experiences, special gifts…
  • 39. Know yourself: SWOT  Weaknesses  What are your weak area?  In what area do you have fewer resources available?  Do others avoid asking you for help on certain matters? Source Google Jen Vaughn
  • 40. Know yourself: SWOT  Opportunities  What trends can you take advantage of now?  How can you leverage your strengths?  Are there any opportunities immediately open to you? Source Google Jen Vaughn
  • 41. Know yourself: SWOT  Threats  What are your competitors doing?  Does any of your weaknesses represent an immediate threat?  Is there anything that you must address right now? Source Google Jen Vaughn
  • 42. Be self confident « When people exude confidence, we want to work with them. We are more likely to follow their lead. Confidence is the number one byproduct of the personal branding process, because in branding you uncover what makes you exceptional and use it to make career choices and deliver outstanding value » William Arruda, a personal branding expert and author of “Ditch. Dare. Do!”
  • 43. Build you own brand  Story telling  Missions  Key achievements  Key competences  Add pictures, comments, impressions, examples, experiences, video, publications, posts,  Supports  Blog  Slideshare  Linkedin profile  Facebook profile  E portfolio  You Tube….
  • 44. Build you own brand http://michaelhku.blogspot.it
  • 45. Create a value proposition  In one single statement, highlight personal traits, skills and competences that demonstrate your value to the employer, while being tolerant of your entry level experience  Who are you?  What are your qualifications?  What are your aspirations?  What are your values?
  • 46. Create a value proposition
  • 47. Create a value proposition
  • 48.
  • 50. The key rules for networking  Use professional social media  Leverage your network  Improve your e-reputation  30 second elevator speech
  • 51. Use professional social media  What is your goal? A job, an internship?  Create an account on LinkedIn  Add your CV, your supports, video, powerpoint…  Add competences  Add recommendations  Ask for endorsements  Choose targeted companies  Add targeted groups  Start discussions  Publish  Create traffic
  • 52. Leverage your network  Target your group on social media:  LinkedIn groups  Facebook groups  Examples:  Canada jobs, career and networking  JMSB Finance Network  Canada Recruitment…
  • 53. Leverage your network  Target the companies  Target the institutions  Target the friends  Target your teachers  Target your colleagues  Target associations
  • 54. Leverage your network  Target your associations  Example:  JMSB Alumni  Canadian Chamber of commerce  American Chamber of commerce  Toastmaster  French Founders  Professional Woman Associations  Volunteers association : Red Cross, Dans La Rue…
  • 55. Improve your e-reputation  With community management  Become a leader  With groups  Add articles on line with your objectives  Add appropriate comments  Add information  With posts or publication  On experience
  • 56. 30 Second elevator Speech  Networking is not final! For real life encounters, you need a 30 seconds elevator speech  A 30 seconds clear, brief message about you, a real “commercial”, telling who you are, what you’re looking for and how you can benefit a company or organization.  Memorize and practice it! Rehearse your 30 second elevator speech with a friend or in front of a mirror. The important thing is to practice it out LOUD.
  • 57. 30 Second elevator Speech  Example  I am new to professional writing but I have been published in 6 medium-circulation publications over the last year.  Prior to that, I graduated from the University of Massachusetts with a 3.8 GPA. I hold a Bachelor’s in English and a Master’s degree in Journalism. While I was there, I wrote for two of the college papers and an award-winning magazine known as “Modern Times.” My portfolio speaks for itself.  If you would take a few minutes to look it over, I guarantee you will be impressed. If you are sceptical, I am willing to send you a small series of sample pieces so you know that I have what it takes.
  • 58. 30 Second elevator Speech  Example  Hi, my name is Brad. I am currently student attending the JMSB in Montreal. In college I plan on majoring in business, specifically in the finance area. This summer I did an internship with the Groundhog Hedge Fund Group and I hope to work in my college’s credit union when I return to school this fall. Ever since I can remember I have always had an interest in numbers and I feel certain that this is something I want to do in my future career.  Next summer I’m hoping to get another internship learning more about how the international financial market operates. I also want a career working with people since I enjoy assisting others with their finances and I had a blast this year preparing a presentation as a team with a group of other students for my business management introductory course.
  • 59. Additional information  TED conference  Building a Personal Brand: Jacob Cass  Sylvain Boudreau, expert en leadership et personal branding based in Montreal  You Tube  4 principles of career distinction, by William Arruda  Harvard Business Review  Forbes magazine

Editor's Notes

  1. For who doesn’t know you, are you sure you are so special?
  2. Guess who practices personal branding?