Bennett Fn Tv22009


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This slide show was designed to foster discussion about the emerging concept of Virtual HR/HRD at the 2009 Academy of Human Resource Development Conference in Washington DC

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Bennett Fn Tv22009

  1. 1. Emerging the Concept of Virtual HR Elisabeth E. Bennett, PhD AHRD 2009 Food & Thought
  2. 2. Workplace Change <ul><li>Shift underway from Baby-boom to Generation X leadership </li></ul><ul><li>Workers expectations for technology differ </li></ul><ul><li>Virtual organizations and transnational companies require different structures </li></ul><ul><li>Growth of self-service applications </li></ul><ul><li>Technology is becoming ubiquitous </li></ul><ul><li>New paradigm needed for where and how work is accomplished </li></ul>
  3. 3. Early Interests in Virtual HR as an HRD topic <ul><li>Connections between Knowledge Management and Organizational Culture theory (AHRD 2004) </li></ul><ul><li>Empirical study on intranets related to organizational culture and change (dissertation 2006) </li></ul><ul><li>How Organizational Culture shapes Intranet Content Development and Enables Virtual HR ( AHRD 2007) </li></ul><ul><li>Current work: Network Culture Dynamics for Advances special issue on Knowledge Management </li></ul>
  4. 4. Virtual HR: Management <ul><li>Virtual HR as a term started in the 1990s, also known as Web-based HR (Walker, 2001) </li></ul><ul><li>Jones’ (1998) work closest to HRD because he sees the role of HR moving from a function to advisory within the firm </li></ul><ul><li>Started from a management perspective but is moving to a strategic perspective </li></ul>
  5. 5. Virtual HR: Development <ul><li>Largely undefined in HRD </li></ul><ul><li>Primarily focused on the benefits of on-line learning but have branched into areas such as virtual mentoring (Bierema & Hill, 2005) and virtual teams (Workman, 2005) </li></ul><ul><li>Focus seems to be on individual learning rather than on systems </li></ul><ul><li>Micro Perspective (individual applications) vs. Macro Perspective (systems integration) </li></ul>
  6. 6. Defining Virtual HRD How would you define Virtual HRD?
  7. 7. VHRD Definition <ul><li>Bennett (2009) </li></ul><ul><li>Virtual HRD is a media-rich and culturally relevant web environment that strategically improves expertise, performance, innovation, and community-building through formal and informal learning. </li></ul>
  8. 8. Two Streams of Virtual HR Tensions Virtual HR Virtual HRM Virtual HRD
  9. 9. Questions <ul><li>What applications are being used or considered for HRD in your organization (chat rooms, face pages, social networking, on-line learning, etc.)? </li></ul><ul><li>How do you know postings are acceptable in your organization? </li></ul><ul><li>What degree of chaos will your organization allow? </li></ul>
  10. 10. Virtual Worker Attributes (Colky et al.) <ul><li>Self-motivation </li></ul><ul><li>Entrepreneurship </li></ul><ul><li>Self-discipline </li></ul><ul><li>High degree of organization flexibility </li></ul><ul><li>Evidence of being a high achiever </li></ul><ul><li>Good communication skills </li></ul><ul><li>Task/results oriented </li></ul><ul><li>Able to work in isolation </li></ul><ul><li>Loyal </li></ul><ul><li>Dependable </li></ul><ul><li>Accountable </li></ul><ul><li>Skilled Technically </li></ul><ul><li>Trustworthy </li></ul><ul><li>Persistent about getting answers </li></ul><ul><li>Able to focus priorities </li></ul>
  11. 11. Intranets and Web 2.0 <ul><li>Virtual HRD will depend on sophisticated and integrated systems: The Intranet </li></ul><ul><li>Organizations hold assumptions about how to manage knowledge and the degree of centralization needed </li></ul><ul><li>Web 2.0 depends upon collaboration and recombination of data (Vossen & Hagemann, 2007) </li></ul><ul><li>User-created content </li></ul>
  12. 12. HRD Research <ul><li>What are our priorities for Virtual HR research? </li></ul>
  13. 13. References <ul><li>Bennett, E. E. (February, 2007). How organizational culture shapes intranet content development and enables virtual HR . In the Proceedings of the 2007 International Conference of the Academy of Human Resource Development, Indianapolis, IN. </li></ul><ul><li>Bennett, E. E., & Bell, A. (In Press). Knowledge Society. In C. Kasworm, J. Ross-Gordon, & A. Rose’s (Eds.) Handbook of Adult and Continuing Education. San Francisco: Jossey-Bass. </li></ul><ul><li>Bierema, L. L., & Hill, J. (2005). Virtual mentoring and HRD. In S. K. Gibson & S. A. Hezlett (Eds.), Mentoring and human resource development: Current perspectives and new directions . Advances in Human Resource Development, 7 (4), 556-568. </li></ul><ul><li>Colky, D. L., Colky, M. T., & Young III, W. H. (2002). Managing and developing people in the virtual organization. Malabar , FL: Krieger. </li></ul><ul><li>Jones, W. (1998). Virtual HR: Human resources management in the information age . Menlo Park, CA: Crisp Publications. </li></ul><ul><li>Vossen, G., & Hagemann, S. (2007). Unleashing Web 2.0: From concepts to creativity. Amsterdan: Morgan Kaufmann. </li></ul><ul><li>Walker, A. J. (Ed.) ( 2001). Web-based human resources: The technologies and trends that are transforming HR . New York: McGraw-Hill </li></ul>