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Content ideas


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Content ideas

  1. 1. Content Ideas By, Jake, Tom and Elisa
  2. 2. • Nutritional Information: In the results from our questionnaire we discovered that our target population would like to know more about the nutritional information of fast food. • Health Issues: 64% of our target population thought that fast food was a big problem in the UK, but 47% thought it was a main cause of obesity. In conclusion to this it would be useful to show our target audience the health issues that accompany fast-food products. • Interview vox pop on their thoughts on fast-food: We asked our target population in our question what the first word was that came to mind when thinking of fast food and some of the answers were things such as: unhealthy, bad, fat, good, easy, cheap etc. So we can interview people to expand on their opinions of fast food. • Prices of fast-food: Most of our target population admitted to spending approximately £6-£10 on fast food a month, 13/30 people. The second most popular result was £21+ spent on fast food in a month, 7/30 people. • Why is it so popular?: When we asked our target population why they thought fast food was so popular over half of the participants answered because it’s ‘quick’. We can compare our findings with interviews of the vox pop.
  3. 3. • • • • • How often do people eat fast-food: From our questionnaire we concluded that most of our target population ate fast-food at least once a month or less, it would be interesting to compare this with statistics and our interviewees. Facts and statistics about fast-food: This will be relevant and useful as it will help use to create a professional and valid documentary that can flow from one topic to another. Also from our questionnaire we discovered that most people look to be ‘educated’ and ‘entertained’ in a documentary. Facts and statistics will give them true educated information. Interviews with fast-food employees: By interviewing fast-food employees we will get relevant and inside information. We can also gain more detail than found through secondary research by asking them about their sales, products and objectives. Pop music in the background: From the results of our questionnaire ‘Pop’ music came joint first with ‘Rock ‘n’ Roll’ (5 votes each) so we chose ‘Pop’ music as it is more relevant to our documentary. ‘Supersize me’ documentary: We can use archive footage from the ‘Supersize Me’ documentary, this will provide more of the ‘entertainment’ element of our documentary as well as still being relevant and showing the affects of fast-food.
  4. 4. • Sales comparison of fast-food around the world: Comparing the sales in the UK to worldwide sales will show how popular the fast-food restaurants are worldwide, providing information for our audience that they may not have known. • Photos of the effects of fast-food: This will physically show how fast food affects people’s bodies and be useful as a cut-away during the dieticians interview to make the documentary more interesting. • Background information: the history of fastfood: By providing the background information and beginning of fast food we are educating our audience and producing an interesting introduction that presents the theme of our documentary. • Archive footage of the first openings: This will accompany the introduction explaining how the fast food industry began. • Healthy options: Many people were interested in the nutritional value of the fast food products. Also we asked our target audience in the questionnaire to chose which fast food restaurant they thought was the healthiest –subway (23/30 votes)- and which they thought was the unhealthiest –McDonalds (15/30 votes).
  5. 5. • Footage of how the food is made and where it comes from: The most popular information that our target audience were interested in was the ‘making of the product’ ( 14/30 votes). • Montage of different fast-foods: By opening with a montage of the different types of fast food it will show the theme of the documentary in an interesting and engaging way and show off IT and creative skills. • Observational footage of people eating fast-food: This footage can be used as cut-aways during interviews to keep the documentary interesting. • The speed in which fast-food is ordered and served: Since it is about ‘fast’ food, it would be relevant to get information about how fast it actually is made and served and how. • Fast-food jingles and mascots: These are iconic and important in the fast food industry and so it would be interesting to get the stories behind them.
  6. 6. • Interview from a Dietitian: Because a lot of our target audience was interested in the nutritional value of fast-food by getting an expert it will produce more reliable and valid information. • How fast-food restaurants contribute to charity: This will show a benefit of fast-food and therefore show two sides of an argument; that fastfood isn’t always bad. • Organisations against fast-food: By looking at organisations that are against fast-food we get a variety of different view points. It will be interesting to get their opinions about fast-food and what they recommend instead of fast-food. • Fast-food advertisement: The fast-food product on the advertisement compared to the real thing is often not identical, or anywhere close. This can introduce more questions for both vox pops and fast-food employees. • Fast-food competitors: By getting fast-food competitors opinions on fast-food we can see how they plan to compete against it and whether or not it may be possible in future for other food industries to become more popular.