Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media measurement frameworks

547 views

Published on

Social media measurement framework templates.

Original blog posts:
http://emannoia.com/blog/

Published in: Social Media
  • Be the first to like this

Social media measurement frameworks

  1. 1. ELIOT MANNOIA 2014 SOCIAL MEDIA MEASUREMENT FRAMEWORKS (TEMPLATES) ORIGINAL BLOG POSTS: eMannoia.com/blog
  2. 2. ELIOT MANNOIA 2014 EXTERNAL INTERNAL *ALL OBJECTIVES AND KPI’S SHOULD BE WRITTEN IN THE SMART FORMAT (SPECIFIC, MEASUREABLE, ACHIEVABLE, RELEVANT, TIME BOUND) STRATEGIC AIM INPUTS / ACTIVITIES OUTPUTS OUTCOMES INSIGHT / PRODUCT DEVELOPMENT MARKETING / COMMUNICATIONS SALES / LEAD GENERATION CUSTOMER SERVICE INTERNAL COLLABORATION RECRUITMENT KEY PERFORMANCE INDICATORS © ELIOT MANNOIA 2014 SOCIAL MEDIA OBJECTIVES OVERALL BUSINESS OBJECTIVES
  3. 3. ELIOT MANNOIA 2014 KEY PERFORMANCE INDICATORS STRATEGIC AIM INPUTS / ACTIVITIES OUTPUTS OUTCOMES EXTERNAL INTERNAL *ALL OBJECTIVES AND KPI’S SHOULD BE WRITTEN IN THE SMART FORMAT (SPECIFIC, MEASUREABLE, ACHIEVABLE, RELEVANT, TIME BOUND) SOCIAL MEDIA OBJECTIVES OVERALL BUSINESS OBJECTIVES
  4. 4. ELIOT MANNOIA 2014 SAMPLE
  5. 5. ELIOT MANNOIA 2014 SALESMARKETINGCUSTOMER SERVICE PRODUCT DEVELOPMENT PROACTIVEREACTIVE STRATEGIC TACTICAL BUSN. INTELLIGENCE
  6. 6. ELIOT MANNOIA 2014 SAMPLE

×