This was a presentation I gave to the local social entrepreneurship community. The topic is how to create successful (social) businesses. My answer is - Design Thinking. This is a methodology that looks at what people want [DESIRABILITY], what makes sense from a business point of view [VIABILITY] and takes into account what is possible from a technological point of view [feasibility]. A main point in my presentation was that social entrepreneurship should not be an alternative i.e. a reaction to the classical way of doing business. There is only one way of doing business and every business should do good to the ecosystem in which it exists i.e. business and social good should go together.

1. Social Entrepreneurship & Design Thinking w/ Elina Zheleva
Мисли за (социалния) бизнес
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27 March 2014 @ Center for Culture and Debate
The Red House, Sofia

2. “A business has to do well to do good”
Doug Richard

3. “A business has to do good to do well”
in addition to what Doug Richard said

4. There is only one way of doing business -
social good and entrepreneurship go together
Elina Zheleva

5. Yes, but how do we make successful
business that makes positive impact?

6. Design Thinking – a new way to make impact

7. The Design Thinking process

8. Foldscope: 50c Microscope

9. Embrace: 100 $ Instant baby warmer

10. Quartiermeister: Bier für den Kiez, Berlin

11. If you are interested to know more about
Social Entrepreneurship & Design Thinking
Join our group: Human-Centered Design Sofia on
Facebook or our first meeting:
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When? 28 March 2014, 6pm
Where? + това

12. Contacts
Elina Zheleva
ellie.zheleva@gmail.com
Twitter: @ellie_zheleva
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13. Recommended reading material (1/2)
Must-read Books:
Creative Confidence, Tim and David Kelley (IDEO, Stanford)
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Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation, Tim Brown (IDEO)
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The Design of Business: Why Design Thinking is the Next Competitive
Advantage, Roger L. Martin

14. Recommended reading material (2/2)
Links:
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New York Times on Design Thinking and the Stanford d.school: http://nyti.ms/
1otI0JE
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RSA Shorts “What is Empathy”: http://bit.ly/N9qLQV
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Harvard Business Review “Institutional Logic”: http://bit.ly/1m8dJhW
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Harvard Business Review “Experience Economy”: http://bit.ly/1dQDCOc
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