Social Entrepreneurship & Design Thinking w/ Elina Zheleva
Мисли за (социалния) бизнес
!
27 March 2014 @ Center for Cultur...
“A business has to do well to do good”
Doug Richard
“A business has to do good to do well”
in addition to what Doug Richard said
There is only one way of doing business -
social good and entrepreneurship go together
Elina Zheleva
Yes, but how do we make successful
business that makes positive impact?
Design Thinking – a new way to make impact
The Design Thinking process
Foldscope: 50c Microscope
Embrace: 100 $ Instant baby warmer
Quartiermeister: Bier für den Kiez, Berlin
If you are interested to know more about
Social Entrepreneurship & Design Thinking
Join our group: Human-Centered Design S...
Contacts
Elina Zheleva
ellie.zheleva@gmail.com

Twitter: @ellie_zheleva

!
Recommended reading material (1/2)
Must-read Books:
Creative Confidence, Tim and David Kelley (IDEO, Stanford)

!
Change by...
Recommended reading material (2/2)
Links:
!
New York Times on Design Thinking and the Stanford d.school: http://nyti.ms/
1...
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This was a presentation I gave to the local social entrepreneurship community. The topic is how to create successful (social) businesses. My answer is - Design Thinking. This is a methodology that looks at what people want [DESIRABILITY], what makes sense from a business point of view [VIABILITY] and takes into account what is possible from a technological point of view [feasibility].
A main point in my presentation was that social entrepreneurship should not be an alternative i.e. a reaction to the classical way of doing business. There is only one way of doing business and every business should do good to the ecosystem in which it exists i.e. business and social good should go together.

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  1. 1. Social Entrepreneurship & Design Thinking w/ Elina Zheleva Мисли за (социалния) бизнес ! 27 March 2014 @ Center for Culture and Debate The Red House, Sofia
  2. 2. “A business has to do well to do good” Doug Richard
  3. 3. “A business has to do good to do well” in addition to what Doug Richard said
  4. 4. There is only one way of doing business - social good and entrepreneurship go together Elina Zheleva
  5. 5. Yes, but how do we make successful business that makes positive impact?
  6. 6. Design Thinking – a new way to make impact
  7. 7. The Design Thinking process
  8. 8. Foldscope: 50c Microscope
  9. 9. Embrace: 100 $ Instant baby warmer
  10. 10. Quartiermeister: Bier für den Kiez, Berlin
  11. 11. If you are interested to know more about Social Entrepreneurship & Design Thinking Join our group: Human-Centered Design Sofia on Facebook or our first meeting: ! When? 28 March 2014, 6pm Where? + това
  12. 12. Contacts Elina Zheleva ellie.zheleva@gmail.com Twitter: @ellie_zheleva !
  13. 13. Recommended reading material (1/2) Must-read Books: Creative Confidence, Tim and David Kelley (IDEO, Stanford) ! Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown (IDEO) ! The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin
  14. 14. Recommended reading material (2/2) Links: ! New York Times on Design Thinking and the Stanford d.school: http://nyti.ms/ 1otI0JE ! RSA Shorts “What is Empathy”: http://bit.ly/N9qLQV ! Harvard Business Review “Institutional Logic”: http://bit.ly/1m8dJhW ! Harvard Business Review “Experience Economy”: http://bit.ly/1dQDCOc !

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