My Midsummer Mission

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My Midsummer Mission

  1. 1. My Midsummer Mission<br />elinamberg<br />smacad<br />-2011-<br />
  2. 2. Mission<br />Create a blogpostabout cross functional social media<br />Gain feedback on your blogpost<br />Read the blogposts of other(smacad) students<br />Spread the word of other (smacad) students blogposts<br />
  3. 3. Obstacles<br />Strictlylimitedamount of time<br />Just in time for a social media activity reduction;<br />Fridaymeansreduction in U.S.A.<br />Midsummer wheneverySwedeleaves technology for a bigpiece of nature/outdoorexperience<br />Risk is the story would be dead after the weekend<br />
  4. 4. Solution<br />Quantitavie, or make it easy for people to react<br />Quick launch and notification of it, provide your reader with time before the weekend, not your post<br />Short post, don’tspend the readersvaluable time<br />Pathos, whatcanpeoplerelate to?<br />Casual, don’texcludepeople by using an academic approach<br />Buttons, takesnothingmorethan a click to react or spread<br />
  5. 5. Results<br />9 pollvotes<br />6 comments<br />7 views on launchday (Thursday morning)<br />17 views on Friday<br />0 during the weekend<br />
  6. 6. Thank You<br />elin.amberg@arlafoods.com<br />

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