Mandate initiated by:

Internal Company Mandate Description:
VP Marketing
VP Sales & Services
VP Product Development
VP Strategy
VP Business or Corporate Development
CFO
Director, Pro...
• Selection Criteria
• Markets (Countries) with significant growth opportunities
• Market readiness for target product lin...
Access to > 1000 indicators & global statistics data
Elevation Insights ™ | New Market Entry (Global Expansion Strategies)
Elevation Insights ™ | New Market Entry (Global Expansion Strategies)
Elevation Insights ™ | New Market Entry (Global Expansion Strategies)
Elevation Insights ™ | New Market Entry (Global Expansion Strategies)
Elevation Insights ™ | New Market Entry (Global Expansion Strategies)
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Elevation Insights ™ | New Market Entry (Global Expansion Strategies)

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Elevation Insights ™ | New Market Entry (Global Expansion Strategies)

Executive Level Mandate:
Mandate initiated by:
This Mandate is generally requested by any of the following senior management personnel within a company-
Board of Directors
CEO
CFO
VP Sales
VP Marketing
VP Strategy
VP Business or Corporate Development

Additionally, external investors and analysts may also demand new market expansion strategies from the CEO/CFO, during investor relations road shows & conference calls.

Internal Company Mandate Description:
Our business is highly concentrated in domestic markets and accounts for over 3/4th’s of our revenues. This lack of diversification coupled with intense domestic competition, slowing market growth & pricing pressures is unsustainable for our business in the long run.

I want the team to investigate and develop an international expansion strategy to enter new markets and present a preliminary report for discussion at the next Executive Meeting. Limit the presentation materials to 10-12 slides. Supporting materials can be placed in an internal folder.



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Elevation Insights ™ | New Market Entry (Global Expansion Strategies)

  1. 1. Mandate initiated by: Internal Company Mandate Description:
  2. 2. VP Marketing VP Sales & Services VP Product Development VP Strategy VP Business or Corporate Development CFO Director, Product Development Director, Strategy Director, Marketing Financial Analyst (s) Director, Market Intelligence Director, Product Development Product Managers (for primary product lines) Director, Business Development Director, Corporate Development Director, R&D Financial Analyst (s) VP R&D VP Engineering VP Manufacturing Financial Controller (s) Business Unit Leaders Legal Counsel VP Regulatory VP Human Resources
  3. 3. • Selection Criteria • Markets (Countries) with significant growth opportunities • Market readiness for target product lines • Wide range of key macroeconomic factors, including stability of target markets • Intensity of Competition within various target markets •Access to key opinion leaders & potential customers (decision makers) • Resources needed to enter a new market quickly • Greenfield approach vs. Strategic M&A or Joint Ventures with established players in local markets • Promising target markets that can neutralize competitive threats from primary competitors in domestic markets •Access to talent (e.g. Specialized Sales/Services/R&D/Executives) • P&L & attractive financials • Due Diligence of Target Markets • Using above selection criteria •Ability to gather and analyze reliable market intelligence information by target market • Establishment of Common Metrics for Analysis • Creating a single unified template document • Prioritizing target markets criteria (with weighted attributes ) • SWOT Analysis & ranking of targets/attractive markets shortlist for internal discussions •Identifying local target sites within shortlisted markets • Execution/Next Steps • Prepare presentation slides for Executive Meeting
  4. 4. Access to > 1000 indicators & global statistics data

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