Technique: Adventures in Social Media

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A presentation about how the Technique, Georgia Tech's student newspaper, has started to use social media and where we're going with our online presence. Presented at BarCamp Atlanta, Oct. 18, 2008.

Published in: Technology, News & Politics
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Technique: Adventures in Social Media

  1. 1. A College Newspaper’s Adventures in Social Media Arcadiy Kantor Outreach Editor [email_address]
  2. 2. <ul><li>Georgia Tech’s Student Newspaper </li></ul><ul><li>Circulation of 10,000 copies/week </li></ul><ul><li>Published since 1911 </li></ul>
  3. 3. Our Web Presence
  4. 4. 2000
  5. 5. 2002
  6. 6. 2005
  7. 7. Today
  8. 8. Currently <ul><li>Stories from the print newspaper. </li></ul><ul><li>Visitors can add “slivers.” </li></ul><ul><li>Poll </li></ul><ul><li>Letters to the Editor </li></ul><ul><li>Boringness  </li></ul>
  9. 9. Hits/Statistics <ul><li>Ballpark figure: </li></ul><ul><li>20-200 uniques/day, maxing out on Fridays and Mondays. </li></ul>That sucks.
  10. 10. Meanwhile, elsewhere… <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>
  11. 11. Twitter <ul><li>@the_nique </li></ul><ul><li>52 followers since August 29 </li></ul><ul><li>Only 27 updates </li></ul>
  12. 12. Facebook Stats <ul><li>14 “fans” </li></ul><ul><li>3/14 people not part of or somehow related to staff </li></ul><ul><li>1/14 Editor-in-Chief’s mother </li></ul>
  13. 13. In the works <ul><li>Integrating Twitter feed into the site. </li></ul><ul><li>Comments on every article. </li></ul><ul><li>Slideshows of photos for articles. </li></ul><ul><li>Short weekly podcast news summaries. </li></ul>
  14. 14. Challenges <ul><li>Staff uptake </li></ul><ul><li>Consistent transition </li></ul><ul><li>Volunteerism </li></ul>
  15. 15. What do you expect from a newspaper in today’s tech-driven world?
  16. 16. More <ul><li>http://nique.net </li></ul><ul><li>Twitter: @the_nique </li></ul>

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