Wapalta December 2009


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Innovation project Wapalta has been on the market since 2007, aimed at profit making from distribution and sale of the “Wapalta – Pocket Web” application on the world market of value-added mobile services. The developer Generatum Software (Russia, Saint Petersburg) is a registered partner of the Microsoft Corporation.
“Wapalta – Pocket Web” is an application for mobile phones combining browser and catalogue of informational and entertaining Internet resources. Website is www.wapalta.com.

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Wapalta December 2009

  1. 1. pocket web Elena Rodionova Generatum Software Managing partner +7 903 223 -50-2 4 [email_address]
  2. 2. WapAlta Project <ul><li>creeping downloads; </li></ul><ul><li>inconvenient data input via keyboard; </li></ul><ul><li>uncomfortable site navigation; </li></ul><ul><li>difficulties with data resource management . </li></ul>The Mobile Internet do is: 
  3. 3. WapAlta Project <ul><li>Chat and e-mail . </li></ul><ul><li>ICQ, MSN, Jabber etc. </li></ul><ul><li>Library, dictionaries, magazines. </li></ul><ul><li>News . </li></ul><ul><li>Entertainment . </li></ul><ul><li>Personals . </li></ul><ul><li>Routing search . </li></ul><ul><li>… etc </li></ul> Wapalta solution permits to access to mobile Internet services easily. All-in-one mobile application for personal communications, networking, web browsing and content discovery.
  4. 4. WapAlta <ul><li>Wapalta and User advantages </li></ul><ul><li>Lightweight installation file (only 145 KB!). </li></ul><ul><li>Fast and easy installation. </li></ul><ul><li>Security, SPAM and virus protection. </li></ul><ul><li>Original customizable design. </li></ul><ul><li>Low traffic costs : Know-how = traffic compression to 5 times more ! </li></ul><ul><li>Wapalta COMMUNITY! </li></ul>Project
  5. 5. <ul><li>Wapalta is growing </li></ul><ul><li> 6000 ,000 total users : </li></ul><ul><li>Active users : 30,000 users every day, 3-4 hours per day ; </li></ul><ul><li>Wapalta community : Forum, Chat ; </li></ul><ul><li>Target customers : y oung people </li></ul><ul><li> from 14 up to 24 years old </li></ul>Wapalta Project
  6. 6. Wapalta Project Wapalta is the best Limited compatibility i - mode (Japan) Beta version, no messaging support iMob (EU) Wapalta is a new smart flexible and scalable software solution : ease of handling, high speed of work. Applications = fixed menu Mobile services High traffic Yapp ! (RU) Browser = no menu + long links Opera Mini Widgets = personal flexible menu : high CPU and memory requirements Nokia WidSets (EU) , iDea Widgets (RU) , Yahoo! Go's Mobile (USA)
  7. 7. Wapalta Project Wapalta is scalable Any languages : Russian, English versions now Any content : jokes, news, music, games, sites Any platforms : Java MIDP 2.0 + Windows Mobile = more than 80% of world phones The potential market : > 2 billion of users all over the world. Most success in developing countries.
  8. 8. WapAlta <ul><li>Wapalta is profitable </li></ul><ul><li>BUSINESS OPPORTUNITIES: </li></ul><ul><li>Customization and branding. </li></ul><ul><li>Dynamic advertising. </li></ul><ul><li>Paid content distribution: photos, books, games, music… </li></ul><ul><li>Advanced recurrent billing: demoware, activation for 3$ </li></ul>Business
  9. 9. Our Team Generatum Ltd. develops innovative software solutions for end-users 10-15 members of a balanced experience team : Igor Rodionov. CEO and cofounder, 2004-2008 CEO Epir Ltd. software company; 2007 received Ph.D. degree in wireless communication. Elena Rodionova. Managing director and cofounder, 2008 received Ph.D. degree in mathematical linguistics; 2009 passed educational business programs FastTrac, Start in Garage. Mikhail Korsakov . Chief developer, works in research and development since 2002; + professional programmers, a designer, an accountant, + consultants of different areas. Wapalta project
  10. 10. <ul><li>Number of mobile Internet users increases by about 50% a year. </li></ul><ul><li>CAGR of mobile content from 2004 to 2010 is 42,5%. </li></ul><ul><li>By 2010 the volume of the mobile content sector </li></ul><ul><li>on the world market is expected to be around $43 billion. </li></ul><ul><li>in Russia - $1 billion (in 2008 - 880 million dollars). </li></ul><ul><li>Number of potential users of Wapalta </li></ul><ul><li>on the world market – 2 billion users, </li></ul><ul><li>in Russia - 40 million users. </li></ul><ul><li>Our goal : bestseller in BRICA by 2011 </li></ul>Wapalta Business Market size
  11. 11. <ul><li>Our partners : </li></ul><ul><li>Content providers : </li></ul><ul><li>i - Free (Samsung Fun Club) ‏ , RA-Media, Infon (Zed). </li></ul><ul><li>Ad-networks : </li></ul><ul><li>MultiClick , Freexter , Admob </li></ul><ul><li>And others : </li></ul><ul><li>WapStart , MiniMail , GetJar, Buzzcity, MyGamma, WeFi. </li></ul>Distribution channels: Content providers Wapalta is bestseller in Russia Web-portals Partnerships. Operators TELE2 + other n egotiations Web-site http://wapalta.com WAP-site wapalta.mobi Wapalta Business Market entry:
  12. 12. Wapalta project New markets Partnerships with operators, content-provides and others More cross-sales New products Road Map
  13. 13. <ul><li>Why Wapalta ? </li></ul><ul><li>Bonus facts : </li></ul><ul><li>Wapalta was selected as The best innovation project for mobile business (BIT-Soft, 2008, St.Petersburg, Russia). </li></ul><ul><li>Wapalta is a bestseller during 10 last months, Our company is profitable and develops new successful projects. </li></ul><ul><li>Strong experience of managers : success story from 2002. </li></ul><ul><li>Our actual goal : </li></ul><ul><li>new business contacts to bring our products to overseas market . </li></ul><ul><li>What Partners gain ? </li></ul><ul><li>Entrance to the dynamically growing market with billions of customers . </li></ul><ul><li>L aunch ing the product on additional markets . </li></ul><ul><li>Opportunity to make money with experienced managers . </li></ul><ul><li>Wapalta is a star project! </li></ul>Wapalta project
  14. 14. We are looking for partners, you are welcome ! Elena Rodionova Generatum Software Managing partner +7 903 223 -50-2 4 [email_address]