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I presented this talk on the ItNonStop conference on November 18th, 2017 in Wrocław (https://it-nonstop.net/city/wroclaw).
I explained what A/B testing is and how do we in Booking.com apply it to our location-related information, such as location of museums, landmarks, beach, shopping malls, or historical areas.
I presented this talk on the ItNonStop conference on November 18th, 2017 in Wrocław (https://it-nonstop.net/city/wroclaw).
I explained what A/B testing is and how do we in Booking.com apply it to our location-related information, such as location of museums, landmarks, beach, shopping malls, or historical areas.
6.
10% conversion
20% conversion
What does “the best” mean?
50%
50% Win!
Lose.
7.
Metrics:
● Conversion
● Click-through rate
● Log-ins
● Bounce rate
... anything your business
wants the customers to do!
8.
Additional metrics:
● Clicked on an element
● Clicked on a different
element
● Spent time on the page
● Scrolled down
Helps to learn about user
behavior.